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International Food and Agribusiness Management Association

 

Scientific Research Symposium
Schedule of Events

Symposium Chairs: 
Dennis Conley,  University of Nebraska, USA
Vicky Salin, Texas A&M, USA
Holly Wang, Purdue University, USA

Shanghai, China | June 11 - 12, 2012

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Symposium Author Biographies

Symposium Day 1| Paris 8:00 - 10:00




HARVARD STYLE TEACHING CASE 1

Moderator: Jose Antonio Boccherini, Instituto Internacional 
San Telmo, Spain

Scaling Up From Smallholder Agriculture in China, North Branch River (643) Kevin Kimle, Iowa State University, USA; Hongdong Guo, Zhejiang University, China

MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS

Moderator: Hernán Palau, University of Buenos Aires, Argentina

Measuring Sustainability in the Agri-Food Sector: BASF’s AgBalance Analysis (636) Markus Frank, BASF SE, Germany

An Analysis of the Argentine Potato Chain: Structure, Features and Quantification (692) Hernán Palau; Fernando Vilella; Sebastián Senesi; Evangelina Dulce; Marcos Daziano; Gustavo Napolitano, Food and Agribusiness Program-FAUBA, Argentina

GLOBAL FOOD AVAILABILITY, COST, TRADE, SECURITY AND SAFETY

Moderator: Marta Wlordarz, Texas A&M University, USA


Alternative Agri-food Networks (AAFNs) to Enhance Food Safety in China (586)
 Jun Cao, Texas A&M University, China

Study on Strategic Cooperation Between Producing Area and Marketing Area about Healthy Breeding Industry of Live Pigs in China (754) Liu Qing; Chen Liming; Xiao Ninjing; Li Hui; Lu Fengjun, China Agricultural University, China

ENVIRONMENTAL TENSIONS AND CAPABILITIES IN THE MODERN FOOD CHAIN

Moderator: Antonio Domingos Padula, Federal University at Porto Alegre, Brazil


Agriculture Producer Responses to Government-Funded Conservation Programs to Address Water Quality (565) 
Wuyang Hu; Jack Schieffer , University of Kentucky, USAAiqin Xia, Qingdao Technological University, China

Interdependent International Relations and the Expansion of the Production and Consumption of Biofuels: The Case of Brazilian Ethanol (567) Antonio Padula; Paloma Mattos, Federal University at Porto Alegre, Brazil

HUMAN CAPITAL DEVELOPMENT TO MEET AGRIBUSINESS NEEDS

Moderator: Per Engelseth, Molde University, Norway

QUARISMA - Joint Model for Academic Quality Management Qualification in Food Chains (638) Susanne Lehnert; Pieternel Luning, Wageningen University, The Netherlands; Stefanie Bruckner, University of Bonn, Germany; Jana-Christina Gawron; Karin Weltring, DGQ e.V., Germany

Developing Discourse on Product Value to Attain Agile Food Networks (550) Oecon Per Engelseth, Molde University, Norway


MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS

Moderator: Stefano Pascucci, Wageningen University, Netherlands

Pollo Campero in the United States (572) Esteban R. Brenes, Daniel Montoya , INCAE Business School, Costa Rica; Amitava Chattopadhyay, INSEAD Business School, Singapore

Venture Creation Radical Innovation  (Stefano Pascucci, Wageningen University, The Netherlands


MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS

Moderator: Roberto Feeney, Austral University, Argentina

Strategic Agenda for Brazilian Agricultural Dealers (590)  Lucas Prado, Rodrigo Afonso, Matheus Alberto Consoli, Markestrat Research Center, Brazil; Eduardo Simprini, Markestrat Research Center - UNESP, Brazil

Agricultural Capital Equipment Segmentation in Argentina (545) Roberto Feeney, Austral University, Argentina

CUSTOMER ORIENTATION AND MARKETING

Moderator: 
Maggie Kisaka - Lwayo, University of Fort Hare, South Africa

Post-Migration Food Habits and its Implications on Marketing: The Case of Sri Lankans Living in NSW, Australia (536) Anoma Ariyawardana, University of Queensland, Australia; Ravindra Samarasinghe, University of Peradeniya, Sri Lanka

Consumer Preference and Consumption of Organic Products in the Eastern Cape Province of South Africa (726) Maggie Kisaka-Lwayo, Ajuruchukwu Obi, University of Fort Hare, South Africa

COMMODITY PRICE VOLATILITY: CAUSES, ISSUES AND SOLUTIONS

Moderator: Theepakorn Jithitikulchai, Texas A&M University, USA

Global Commodities Price Volatility (745) 
Theepakorn Jithitikulchai, Texas A&M University, Thailand;  Jing Xu, Texas A&M University, China

Issues and Policy Solutions to Commodity Price Volatility in the European Union (597) Beatriz Velazquez, Monika Tothova, European Commission, Directorate for Agriculture and Rural Development, Belgium

DEVELOPMENT OF FOOD AND AGRIBUSINESS SECTORS IN CHINA

Moderator: David Sparling, The University of Western Ontario, Canada


China’s Meat & Egg Production and Soybean Meal Demand For Feed: An Elasticity Analysis and Long-term Projections (722) 
Tadayoshi Masuda, Research Institute for Humanity & Nature, Japan, Peter Goldsmith, Univ. of Illinois, USA Best Paper Finalist 

An Analysis of Consumer Attitudes to Food Safety for Fresh Produce in Urban China (527)  Brian Revell, Harper Adams University College, UK

Can Premium Brand Beat Private Label Innovation? (697) Onno Omta, Wageningen University, The Netherlands

GLOBAL FOOD AVAILABILITY, COST, TRADE, SECURITY AND SAFETY

Moderator: Marcos Fava Neves, Markestrat Research Center - FEARP/USP, Brazil

Building U.S. Exports: One BRIC at a Time (731) Jason Henderson, Federal Reserve Bank of Kansas City,  USA

Impact of Depreciating Exchange Rate on U.S. Produce Trade (688) Ram Acharya, New Mexico State University, USA

Mapping and Quantification of the Beef Chain in Brazil (651) Marcos Fava Neves, Vinicius Trombin, Rafael Kalaki, Tássia Gerbasi, Markestrat Research Center - FEARP/USP, Brazil

TECHNOLOGY AND INNOVATION IN FOOD AND AGRIBUSINESS VALUE CHAINS

Moderator:
 Kobus Laubscher, KAMAC, South Africa

Segmenting Consumers of Tomato in Nepal: Implications for Value Chain Development (613) Rajendra Adhikari, Ray Collins, Ximing Sun, University of Queensland, Australia

The Impact of Mass Spraying Programme on Cocoa Production in Ghana (556) Eric Naminse, Michael Fosu, Yussif Nongyenge, University for Development Studies, Ghana

Food Availability in the Far North of Republic Sakha (Yakutia) (589) Valentina Mikhaylova, Igor Sergeev, Yakutsk State Univ. Russia

HUMAN CAPITAL DEVELOPMENT TO MEET AGRIBUSINESS NEEDS

Moderator: 
Jabir Ali, Indian Institute of Management Lucknow, India

Need for Training the Workforce on Climate Change and Business Sustainability (715) Jabir Ali, Sushil Kumar, Indian Institute of Management Lucknow, India

Walking the Chain: Training Stakeholders From Developing Countries in Agrifood Supply Chain Management (566)  Ray Collins, Tim Sun, The University of Queensland, Australia

Understanding Farmer’s Perception to Environmentally Sustainable Practices for Enhanced Food Security Using Fuzzy Cognitive Mapping (682) Jacqueline Halbrendt, Steven Gray, Catherine Chan-Halbrendt, Linsey Shariq, University of Hawaii at Manoa, USA Bir Bahadur Tamang, LIBIRD, Nepal

MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS

Moderator: Vera Bitsch, Technical University of Munich, Germany

The Influence of Networking and Absorptive Capacity on the Innovativeness of Farmers in the Dutch Pork Sector (543)
Jaques Trienekens, Mersiha Tepic, Robert Hoste, Onno Omta, Wageningen University, The Netherlands  Best Paper Finalist 

Uncertainty as a Key Decision Factor: Evidence from the Interaction Between Farmers and Processors in the Frozen Vegetable Agribusiness in Argentina (618) Hernán Palau, Marcos Danziano, Sebastián Senesi, Evangelina Dulce,  Food and Agribusiness Program-FAUBA, Argentina

Defensive or Offensive Motivation of Associative Groups in Citrus and Honey Growers in Argentina (711)  Fernando Mogni, Sebastián Senesi, Hernán Palau, Food and Agribusiness Program-FAUBA, Argentina;Alberto Verasay, Juan Almiron, PROSAP, Argentina

CUSTOMER ORIENTATION AND MARKETING

Moderator: Xiaoyong Zhang, Wageningen University and Research Centre, Netherlands


Testing for a Change in Consumer Tastes for Fresh Fruits and Vegetables: A Structural Latent Variable Approach (689) 
Ram Acharya, New Mexico State University, USA

Value Orientation, Environment Belief and Sustainable Food Consumption Behavior in China (594) Xiao-Yong Zhang, Wageningen University and Research Centre, The Netherlands

Pairing Vegetables and Wine - Relationships between Taste, Lifestyle and Marketing Strategies (570) Robert Bergman, Peter Batt, Curtin University, Australia

CUSTOMER ORIENTATION AND MARKETING

Moderator: Vincent Amanor-Boadu, Kansas State University, USA

The Role of Motivation in Maintaining Dietary Health (588) Michael Lindbloom, Kansas State University, USA; Wanki Moon, Ira Altman, Southern Illinois University, USA

Is Perception Reality: Assessing the Differences in Perceived and Actual Health Status (620) Vincent Amanor-Boadu,  Kara Ross, Kansas State University, USA

What Do Consumer Think about Food Safety in Nanjing, China (579) Aijun Liu, Yuehong Chen, Lang Xu, Nanjing Agricultural University, China; Peter Batt, Curtin University, Australia

MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS

Moderator: R. Brent Ross, Michigan State University, USA

Too Legit to Fail? Identifying the Influence of Legitimacy on the Success and Survival of Cool Climate Wine Producers (659) Adam Lovgren, R. Brent Ross, Michigan State University, USA; Fabio Chaddad, University of Missouri-Columbia, USA; Miguel I. Gomez, Cornell University, USA

Driving a Fishery along the Bumpy Ride of Today’s Globalization: The Case of the Australian Southern Rock Lobster Association(635) Domenico Dentoni, Wageningen University, Netherlands

Cooperative Consortium Agroatirro: Combining Social and Economic Goals (634) Daniel Montoya, Felipe Perez, Milton Arguedas, INCAE Business School, Costa Rica

MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS

Moderator: Nic Lees, Lincoln University, New Zealand

Multi-Stakeholder Interaction as a Source for Sustainable Development: Elements Determining Firms ‘Stakeholder Dialogue’ and ‘Knowledge Integration’ Capabilities (558) Margreeth Veldhuizen, Vincent Blok, Domenico Dentoni, Wageningen University, The Netherlands

Using Industry Interactions to Enhance Experiential Learning in Undergraduate Agribusiness Curricula (747) Meredith Blumthal, University of Illinois, USA; Eric Micheels, University of Saskatchewan, Canada

Changing Attitudes to Agribusiness Industries in New Zealand (720) Nic Lees, Lincoln University, New Zealand

ENVIRONMENTAL TENSIONS AND CAPABILITIES IN THE MODERN FOOD CHAIN

Moderator: DeeVon Bailey, Utah State University, USA

Strategies for a More Carbon-Friendly Coffee Value Chain: The Case of Costa Rica’s AAA Coffee (675) Lloyd Rivera, Bernard Kilian, Melissa Soto, Lawrence Pratt, INCAE Business School, Costa Rica

Identified Opportunities and Challenges in CSR Certification-The Case of CSC9000T in China’s Textile Industry (559) Tingting Chen, Swedish University of Agricultural Science, China; Cecilia Mark-Herbert, Swedish University of Agricultural Sciences, Sweden

Chinese Consumer Preference and Willingness to Pay for Fair Trade Coffee (547) Wuyang Hu, Shang-Ho Yang , University of Kentucky, USA; Huanda Guan, Ping Qing, Huazhong Agricultural Univ., China; Yun Liu, Zhongnan University, China

GLOBAL FOOD AVAILABILITY, COST, TRADE, SECURITY AND SAFETY

Moderator: Walt Armbruster, Farm Foundation, USA

How to Treat Farmers Fairly? - Results of a Farmer Survey (637) Best Paper Finalist  Anneke Hellberg-Bahr, Achim Spiller, Georg-August University Goettingen, Germany

Farm Diversification - A Target of the Common Agricultural Policy? (601) Nina Hyytiä, University of Helsinki, Finland

Competitiveness of the Orange Juice Chain in Brazil (650) Marcos Fava Neves, Vinicius Trombin, Refael Kalaki, Frederico Lopes, Markestrat Research Center - FEARP/USP, Brazil

GLOBAL FOOD AVAILABILITY, COST, TRADE, SECURITY AND SAFETY

Moderator: Hernán Palau, University of Buenos Aires, Argentina

Food Costs for Low-Income Families in Santa Clara County, California (725) Michael Harwood, Gregory Baker, Santa Clara University, USA

Animal Welfare: Threat or Opportunity for Business? (625) Hernán Palau, Sebastián Senesi, Marcos Danziano, Food and Agribusiness Program-FAUBA, Argentina

Ontario Apple Industry: Assess Competitiveness by Understanding the Voice of Customer (669) Sylvain Charlebois, Dhaval Shukla, University of Guelph, Canada

MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS

Moderator: R. Brent Ross, Michigan State University, USA

Identifying Paths of SMEs Pursuing International Buyers, and the Influence of Third Parties: Cases from Latin American Agri-Food SMEs (581) Miguel Leon Solorzano, Domenico Dentoni, Wageningen University, The Netherlands; Daniel Montoya, INCAE Business School, Costa Rica

Patterns of Vertical Integration and Market Orientation in Small Family Dairy Farms in Latin America: Three Case Studies in Nicaragua, Ecuador and Paraguay. (721) Alejandro Galetto, Austral University, Argentina; Michael Cook, University of Missouri, USA

The Valldal Strawberry Case (564) Oecon Per Engelseth, Aalesund University College, Norway; Scient Aksel Døving, Landbruk Nordvest, Norway

MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS

Moderator: Birgit Schulze, Christian-Albrechts-University Kiel, Germany

To Certify or Not to Certify? Decomposing the Organic Production and Certification Decisions (538) Michael Veldstra, Corinne Alexander, Maria Marshall, Ariana Torres, Purdue University, USA

Adoption of HACCP Food Safety Metasystem by Agri-Food Processing Enterprises in Sri Lanka : An Empirical Assessment on Incentives for Firms to Act (592) Menuka Udugama, Udith Jayasinghe-Mudalige, Ikram Mohideen, Wayamba University of Sri Lanka, Sri Lanka

AMOR -Improving Inspection Strategies in Agri-Food Supply Chains (608) Juliane Lang, Brigitte Petersen, University of Bonn, Germany

CUSTOMER ORIENTATION AND MARKETING

Moderator: Vincent Amanor-Boadu, Kansas State University, USA

“To Make or to Buy”, is This the Question? Testing Making or Buying Decisions to Explain Innovation Sourcing Strategies in the Food Sector (737) 
Stefano Pascucci, Wageningen University, The Netherlands Best Paper Finalist 

Organic Produces In Brazil: From An Ideological Start To A Market Choice (577) Antonio Padula, Dionéia Dalcin, João Batista de Freitas, Homero Dewes, Federal University of Rio Grande Do Sul, Brazil

Visitor Preferences Toward Campfires in National Forest Developed Campgrounds (626) Jay Lillywhite, New Mexico State University, USA

CUSTOMER ORIENTATION AND MARKETING

Moderator: Surendra Singh, Tennessee State University, USA

Sri Lankan Consumer Preference for Red Lentils: A Conjoint Approach (585) Anoma Ariyawardana, Allan Lisle, University of Queensland, Australia; Ramu Govindasamy, Rutgers University, USA, L.H.P. Gunaratne, University of Peradeniya, Sri Lanka

Consumers’ Preferences and their Willingness to Pay for Juice with Different Packaging Options in Selected European Countries (609) Stefan Kurka, Klaus Menrad, Straubing Center of Science, Germany

Consumers’ Willingness to Pay More for Ethnic Greens and Herbs: An Econometrics Framework (713) Ramu Govindasamy, Rutgers University, USAVenkata Puduri, Independent Consultant, USA

COMMODITY PRICE VOLATILITY: CAUSES, ISSUES AND SOLUTIONS

Moderator: Veena Goel, Punjab Agricultural University, India

Food Price Volatility: Multivariate Analysis (746) Theepakorn Jithitikulchai, Texas A&M University, Thailand; Ariun Ishdorj, Texas A&M University, Mongolia

Commodity Food Price Volatility - A Problem, A Necessity,  and Cause for Reform (716) John Williams, Australian Food Security Institute, Australia

Food Crisis Induced Swings in the Role of Public Interventions in Indian Food Markets: Recent Experiences (690) Veena Goel, Punjab Agricultural University, India

HARVARD STYLE TEACHING CASE 2

Moderator: Jose Antonio Boccherini, Instituto Internacional San Telmo, Spain

Super Selectos: Wining the War against Wal-Mart? (574) Daniel Montoya, Esteban R. Brenes, INCAE Business School, Costa Rica

DEVELOPMENT OF FOOD AND AGRIBUSINESS SECTORS IN CHINA

Moderator: Elena Garnevska, Massey University, New Zealand

Globalisation of Chinese Food and Agribusiness: Direct Foreign Investment in the New Zealand Dairy Industry (672) Nic Lees, Lincoln University, New Zealand

Exporting New Zealand Wine to China: Opportunities and Challenges (584) Elena Garnevska, Runhua Xia, Daniel Conforte, Massey University, New Zealand

GLOBAL FOOD AVAILABILITY, COST, TRADE, SECURITY AND SAFETY

Moderator: John Williams, Australian Food Security Inst., Australia

Market Concentration and Food Security in Developing Economies: The Supermarket Power and the Food Prices in Brazil (662) Vitor Dalla Corte, Sibele Oliveira, Homero Dewes, Federal University of Rio Grande do Sul,Brazil

The Competitiveness of Beef Chain in Brazil (666) Marcos Fava Neves, Maria Stella Saab, Fernanda Canto-Guina, Markestrat Research Center - FEARP/USP, Brazil

TECHNOLOGY AND INNOVATION IN FOOD AND AGRIBUSINESS VALUE CHAINS

Moderator: Ram Acharya, New Mexico State University, USA

Improving Smallholder Livelihoods Through Local Value Chain Development: A Case Study of Goat Milk Yogurt in Tanzania (641) Best Paper Finalist  Helene Lie, Karl Rich, Anne M. Jervell, Norwegian University of Life Sciences, Norway; Lusato R Kurwijila, Sokoine University of Agriculture, Tanzania

Utilization of Rice Bran for Oil Extraction to Cope with Country Demand and Protein Source to Alleviate Protein Energy Malnutrition (758) Hafiz Ansar Rasul Suleria, University of Agriculture, Faisalabad, Pakistan, Pakistan

HUMAN CAPITAL DEVELOPMENT TO MEET AGRIBUSINESS NEEDS

Moderator: Vardan Urutyan, ICARE, Armenia

Identifying the Gaps in Necessary Capabilities for Agribusiness Managers in a Dynamic Agricultural Industry (656) John Lai, Allan Gray, Purdue University, USA

Human Capital Development for the Evolving 21st Century Bio-based Economy: Assessing Needs of Education Skills and Capabilities for Agribusiness Enterprises. (655) Surendra Singh, Prabodh Illukpitiya, Sammy Comer, Tennessee State University, USA; Peter Nelson, BioDimensions, Inc., USA

MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS

Moderator: Edward Mabaya, Cornell University, USA

Next Steps: Rethinking the Future of CSR at Novus International (676) Edward Mabaya, Cornell University, USA; Joyce Cacho, Adinura Advisory, LLC, USA; Krisztina Tihanyi, Market Matters Inc., USA; Michelle Nwoga, University of London, UK

CUSTOMER ORIENTATION AND MARKETING

Moderator: Laura Donnet, International Maize and Wheat Improvement Center, Mexico

Seed Market Segmentation in Argentina: How do Argentine Farmers Buy their Expendable Inputs? (546)Roberto Feeney, Austral University, Argentina

A Market Potential Index for Improved Maize Seeds in Mexico (740) Laura Donnet, Damaris Lopez, Jonathan Hellin, International Maize and Wheat Improvement Center, Mexico

CUSTOMER ORIENTATION AND MARKETING

Moderator: Matheus Consoli, Markestrat Research Center - FEARP/USP, Brazil

Farm Inputs Distribution Drivers in Brazil - Challenges and Opportunities for Agdealers and Manufactures (614) Matheus Alberto Cônsoli, Lucas Prado, Roberto Fava Scare, Markestrat Research Center - FEARP/USP, Brazil

Impact of Exchange Rate Volatility on Market Shares of South African Citrus Exports (540) Maggie Kisaka-Lwayo, University of Fort Hare, South Africa

COMMODITY PRICE VOLATILITY: CAUSES, ISSUES AND SOLUTIONS

Moderator: Dennis Conley, University of Nebraska - Lincoln, USA

Factors Affecting the Export Demand for U.S. Pistachios (551) Sayed Saghaian, Zijuan Zheng, Michael Reed, University of Kentucky, USA

U.S. Economic Policies and the Growing Influence of China on the U.S. Ethanol Industry (759) Dennis Conley, University of Nebraska - Lincoln, USA

DEVELOPMENT OF FOOD AND AGRIBUSINESS SECTORS IN CHINA

Moderator: Wuyang Hu, University of Kentucky, USA

A Study of Economies of Scale for Farmer Cooperatives in China’s Shanxi Province (532) DeeVon Bailey, Utah State University, USA; Jing Liu, Northwest Agricultural and Forestry University, China

Trust and Personal Interaction as Mediating Factors in Chinese Farmers Decisions to Join Cooperatives - Application of PLS Modeling (548) Tursinbek Sultan, Karin Kataria, Leibniz Institute of Agricultural Development,Germany

Trust in Chinese Agri-Food Cooperatives: A Games Approach (708) Hualiang Lu, Nanjing University of Finance and Economics, China; Annemarie Kormelinck, Roldan Muradian, Ruerd Ruben, Radboud University Nijmegen, Netherlands; Xiaochun Lu, Nanjing University, China

GLOBAL FOOD AVAILABILITY, COST, TRADE, SECURITY AND SAFETY

Moderator: Ajuruchukwu Obi, University of Fort Hare, South Africa

Ethical Trading: Implications of the Human Rights Watch Report on South African Fruit Exports (729) Ajuruchukwu Obi, Maggie Kisaka-Lwayo, Portia Ndou, University of Fort Hare, South Africa

A Multiple Criteria Analysis for Choosing Between Indigenous and Traditional Food Crops to Promote Food Security in South Africa (710) Johannes van der Merwe, Flippie Cloete, Marinka van der Hoeven, North West University, South Africa

Economic Analysis of Farm Labor and Profitability of Three Tribal Villages in Nepal (681) Brinton Reed, Catherine Chan-Halbrendt, Jacqueline Halbrendt, Cynthia Lai, Theodore J.K. Radovich, University of Hawaii, USA; Prakash Timbu, Local Initiatives for Biodiversity, Research and Development, Nepal

TECHNOLOGY AND INNOVATION IN FOOD AND AGRIBUSINESS VALUE CHAINS

Moderator: David Sparling, The University of Western Ontario, Canada

Measuring Consumer Resistance to Innovation in Meat Packaging - Evidence from Choice Experiments (719)  Qing Chen, Sven Anders, Henry An, University of Alberta, Canada

Honibe - Into the Dragon’s Den (728) David Sparling, Pamela Laughland, The University of Western Ontario, Canada

Managerial Practices in Brazilian Agrichemical Dealer Sector (617) Fabio Mizumoto, Getulio Vargas Foundation, Brazil; Henrique Scarpari, Univ. Business Estratégia, Brazil

MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS

Moderator: Marcos Fava Neves, Markestrat Research Center - FEARP/USP, Brazil

The Fruit Chain: Opportunities for a Supply Chain Method (555) Marcos Fava Neves, Julio Kyosen Nakatani, Carla Martoni Gomes, Markestrat Research Center - FEARP/USP, Brazil

Developments of the Brazilian Chicken Meat Industry in International Trade (667) Maria Isabel Fernandes Finger, Carlos Oliveira, Vitor Dalla Corte, Paulo Waquil, Federal University of Rio Grande Do Sul, Brazil

Channel Incentive Programs And The Power Relations Between Crop Protection Chemical Industry Supplier And Dealers In Brazil (660) Lucas Sciencia do Prado, Luciano Thomé Castro, Isabela Teixeira, Marcos Fava Neves, Markestrat Research Center FEARP/USP, Brazil

MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS

Moderator: Vera Bitsch, Technical University of Munich, Germany

The Relationship between Information Exchange Benefits and Performance: the Mediating Effect of Supply Chain Compliance (593) Guangqian Peng, Jacques Trienekens, Onno Omta, Wageningen University, Netherlands,Wensheng Wang, Chinese Academy of Agricultural Sciences, China

Organizational Restrictions for the Sustainable Development of the Artisanal Cheese Business in Argentina. The Case of Sheep Cheese. (693) Hernán Palau, Marcos Daziano, Sebastián Senesi, Evangelina Dulce, Food and Agribusiness Program-FAUBA, Argentina

Competitor Identification in U.S. Agribusiness Supply Chain: A Case Illustration of the U.S. Health Supplement Market (686)  Luqun Xie, Victoria Salin, Desmond Ng, Texas A&M University, USA

CUSTOMER ORIENTATION AND MARKETING

Moderator: Birgit Schulze, Christian-Albrechts-University Kiel, Germany

Analysis of Differences in Meat Consumption Patterns (530) Maike Kayser, Achim Spiller, Georg-August-University Goettingen, Germany

Conflicts Between Agriculture and Society: the Role of Lobby Groups in the Animal Welfare Discussion and their Impact on Meat Consumption (647) Birgit Schulze, Ingke Deimel, Christian-Albrechts-University Kiel,Germany; Stefanie Rumm, WissenschaftsZentrum Straubing, Germany

Agricultural Financial Market Segments in Argentina (544) Roberto Feeney, Austral University, Argentina

CUSTOMER ORIENTATION AND MARKETING

Moderator: Maurizio Canavari, University of Bologna, Italy

European Consumers’ Attitudes Towards Brazilian Beef (552) Marcos Campomar, Fernanda Canto-Guina, Ana Ikeda, Janaina Giraldi, University of Sao Paulo, Brazil

Perceptual Map Analysis of Organic Food in China: A Study on Shanghai Consumers (703) Maurizio Canavari, Sergio Marchesini, University of Bologna, Italy; Huliyeti Hasimu, Xinjiang Agricultural University, China

Determinants of Consumer Knowledge in Case of Different Functional Ingredients (591) Onno Omta, Wageningen University, The Netherlands

COMMODITY PRICE VOLATILITY: CAUSES, ISSUES AND SOLUTIONS

Moderator: John Tanui, Nanjing Agricultural University, China

Global Tea Price Volatility, Coping Strategies, and China Production (762) John Kipkorir Tanui, Nanjing Agricultural University, China

Study on Fluctuation of Pig Price in China - Several Explanations Based on Economics (571) Meilian Yu, Chen Zhang, Shanghai Academy of Agricultural Sciences, China

Chicken’s Price Transmission and Volatility in Central Java, Indonesia (615) Panji Deoranto, Brawijaya University, IndonsiaJose M. Yorobe, Jr., University of Philippines Los Banos, Philippines

HARVARD STYLE TEACHING CASE 3

Moderator: Jose Antonio Boccherini, Instituto Internacional San Telmo, Spain

Market Development for a Chinese Organic Food Company:the Case of Qimei Agricultural Science and Technology Co., Ltd. (648) Brian Henehan, Ralph Christy, Cornell University, USA

TECHNOLOGY AND INNOVATION IN FOOD AND AGRIBUSINESS VALUE CHAINS

Moderator: Peter Goldsmith, University of Illinois, USA

Exposing Multiplex Use of Food Product Standards in Value Generating Networks (539) Oecon Per Engelseth, Molde University, Norway

Innovation in Chinese Agribusinesses: Synergies Between Internal Resources and External Networks (623) Danhong Chen, David Abler, Pennsylvania State University, USA; Xia Gao, Jinan University, China; Qijie Gao, China Agricultural University, China

Technological Change, Buy-Sell Arrangements, and Weak Information Markets in the Swine Genetic Value Chains (748) Peter Goldsmith, Clement Bishinga, University of Illinois, USA

GLOBAL FOOD AVAILABILITY, COST, TRADE, SECURITY AND SAFETY

Moderator: Catherine Chan-Halbrendt, University of Hawaii, USA

Comparative Analysis of Farmer and Professional Preferences Towards Conservation Agriculture Practices in Kendujhar, Odisha: An Analytical Hierarchy Process Study (587) Catherine Chan-Halbrendt, Jacqueline Halbrendt, Chittanrajan Ray, University of Hawaii, USA, Dibakar Naik, Orissa University of Agriculture, India

What Constitutes a Comprehensive Research Framework to Achieve Sustainable Food Security? (678) Getachew Abate Kassa, Technical University of Munich, Germany

Sustainable Adaptation to Drought in Agriculture - A Literature Review (730) Marta Wlodarz, Texas A&M University, USA

FOOD AND AGRIBUSINESS ISSUES

Moderator: Sylvain Charlebois, University of Guelph, Canada

Strategic Succession in Family Businesses: Evidences from Bio-Energy Companies in Brazil (600) Fabio Mizumoto, Matheus Marino, Getulio Vargas Foundation, Brazil

Weather Risk Management by Agriculture Producers (668) Sylvain Charlebois, University of Guelph, Canada; Morina Rennie, Saqib Khan, University of Regina, Canada

Biodiesel Production in Guinea-Bissau: Learning from the Brazilian Experience (603) Antonio Padula, Tito Ianda, Manoela Silva, Federal University at Porto Alegre, Brazil

TECHNOLOGY AND INNOVATION IN FOOD AND AGRIBUSINESS VALUE CHAINS

Moderator: Kobus Laubscher, KAMAC, South Africa

Increasing Productivity Without Losing Jobs in Agriculture (694) Johan van Rooyan, University of Stellenbosch, South Africa; John Purchase, Agricultural Business Chamber, South Africa; Marcos Fava Neves, University of Sao Paula, Brazil; Sifiso Ntombela, National Agricultural Marketing Council, South Africa

MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS

Moderator: Nicola Shadbolt, Massey University, New Zealand

Analyzing Competition in Food and Agribusiness Sector in India During the Post Liberalization Period (714) Jabir Ali, Sushil Kumar, Indian Institute of Management, Lucknow, India

Feasibility Analysis of Dairy Ventures in India (691) Nicola Shadbolt, Dhananjay Apparao, Daniel Conforte, Massey University, New Zealand

Differentiation Strategies of Latin America High Value Added Agribusiness Firms (576) Esteban R. Brenes, Daniel Montoya, INCAE Business School, Costa Rica

CUSTOMER ORIENTATION AND MARKETING

Moderator: DeeVon Bailey, Utah State University, USA

Marketing Local Produce: Consumers’ Valuation of Geographical Indication Labels in Italy (606) Maria Carmela Aprile, Univeristy of Naples, Italy; Vincenzina Caputo, University of Bologna, Italy; Rodolfo Nayga, Jr., University of Arkansas, USA

Formalised Marketing Information as a Catalyst of SME Growth (763) Luca Cacciolatti, Andrew Fearne, University of Kent, UK

Consumer’s Acceptance of Food Processing Technologies (622) Laetitia Delmas, UMR MOISA, France

CUSTOMER ORIENTATION AND MARKETING

Moderator: Lucas Sciencia do Prado, Markestrat Research Center FEARP/USP, Brazil

Category Management In Small Supermarkets: An Opportunity For Food Manufacturers in Emerging Markets (674) Matheus Alberto Cônsoli, Jonny Rodrigues, Leandro Guissoni, Markestrat Research Center - FEARP/USP, Brazil

How do Local and Domestic Promotions Affect Welfare in Seasonal Markets? The Case of Colorado Apples and Their Trade Partners (621) Wenjing Hu, Dawn Thilmany McFadden, Colorado State University, USA; Yuko Onozaka, University of Stavanger, Norway

Factors Influencing Country Branding Development in Agrifood Products: The Case of Phalaenopsis Orchids in Taiwan (766) Hsin-I Hsiao, National Taiwan Ocean University, Taiwan; Ching-Cheng Chang, Institute of Economics, Taiwan; Chia-Hsuan Wu, Taiwan WTO Center, Taiwan; Wen Fang, Chung-Hua Institution for Economic Research, Taiwan

GLOBAL FOOD AVAILABILITY, COST, TRADE, SECURITY AND SAFETY

Moderator: Ellen Huan-Niemi, MTT Agrifood Research Finland

Global Trade in Agricultural Inputs: An Economic Analysis of the Market (649) Ellen Huan-Niemi, Jyrki Niemi, MTT Agrifood Research Finland, Finland

Analysis of the Return Volatility of an Agricultural Commodity Using Stochastic Models with Conditional Heteroskedasticity (679) Sandra Oliveira, University of São Paulo, Brazil; Diego Angelico, Mauricio Higuchi, São Paulo State University, Brazil

A Systems Approach to the Study of Chinese Swine Prices Volatility (568) Liu Qing, Lu Fengjun, China Agricultural University, China; Desmond Ng, Xie Luqun, Texas A&M University, USA

Factors Affecting Retail Coffee Prices, a Study on the U.S Coffee Retail Market (652) Ashutosh Tiwari, Arizona State University, USA; Pratibha Bisht, Premium Farm Fresh Produce Ltd. India, India; Sapna A. Narula, TERI University, India

TECHNOLOGY AND INNOVATION IN FOOD AND AGRIBUSINESS VALUE CHAINS

Moderator: Blessing Maumbe, West Virginia University, USA

The Adoption and Diffusion of Information and Communication Technologies (ICT) Among West Virginia Agritourism Firms: Implications for Agribusiness Value Chain Competitiveness and Sustainability (735) Blessing M. Maumbe, West Virginia University, USA

Identifying Successful Business Models, Strategies and Policies for Promoting Innovation in Biochemical Value Chains (644) David Sparling, Erin Cheney, The University of Western Ontario, Canada; Fred Pries, John Cranfield, University of Guelph, Canada

Creation of a Brand of Origin in Small Farmers Organizations in Brazil: The Case of Coopercuc (612) Marcos Campomar, Ana Ikeda, José Carlos de Lima Jr., Marketstrat Research Center - FEA-USP, Brazil

GLOBAL FOOD AVAILABILITY, COST, TRADE, SECURITY AND SAFETY

Moderator: Eric Thor, Arizona State University, USA

Global Supply Chain Conflict Resolution, Security, and Safety in Expanding Value Chains in China and the APEC Region (582) Eric Thor, Arizona State University, USA

Foot-and-Mouth Disease Alters Pork Markets in Export Competition (619) Michael Reed, Sayed Saghaian, 
Shang-Ho Yang, University of Kentucky, 
USA

Economic Implications of the Food and Drug Administration’s Food Safety Modernization Act (742) Luis Ribera, Marco Palma, Ronald Knutson, Texas A&M University, USA

ENVIRONMENTAL TENSIONS AND CAPABILITIES IN THE MODERN FOOD CHAIN

Moderator: Dennis Conley, University of Nebraska - Lincoln, USA

Willingness to Accept Saving Water for Agricultural Use in a Region of Mexico (705) Luz Padilla Bernal, Alberto Vélez Rodríguez, Francisco Mojarro Davila, Autonomous University of Zacatecas, Mexico

The Cotton Sector: Market Analysis In Brazil (661) Marcos Fava Neves, Mairun Junqueira Alves Pinto, Vinicius Gustavo Trombin, José Carlos de Lima Jr., Leonardo Maso Nassar, Julio Kyosen Nakatani, Markestrat Research Center - FEARP/USP, Brazil

Strategic Plan For Brazilian Fruit: A Proposal to Increase the Competitiveness of the Sector in the International Market (683) Marcos Fava Neves, José Guilherme Nogueira, Markestrat Research Center - FEARP/USP, Brazil

HUMAN CAPITAL DEVELOPMENT TO MEET AGRIBUSINESS NEEDS

Moderator: Michael A Gunderson, University of Florida, USA

Teaching and Learning Economics and Management Research Methods on BS, MS, and PhD Levels: Majors and Non-Majors (598) Vera Bitsch, Technical University of Munich, Germany

Who is Teaching in Food and Agribusiness Management Curriculums? (687) Michael Gunderson, University of Florida, USA; Josh Detre, Louisiana State University, USA

Experimenting With Computerized Aids in a Case-Driven Class (755) Francesco Braga, University of Guelph, Canada


MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS

Moderator: Sayed Saghaian, University of Kentucky, USA

Financial Distress and Corporate Performance in Agribusiness Firms (645) Ani Katchova, Sierra Enlow, Univ. of Kentucky, USA

The Performance Implications of an Entrepreneurial Orientation within Commercial Grain Operations in Illinois (695) R. Brent Ross, Michigan State University, USA; Nicholas Paulson, University of Illinois, USA; Eric Micheels, University of Saskatchewan, Canada

Neither Wholesale Markets Nor Supermarkets. The Transaction Problem in the Horticultural System in Argentina. (712) Hernán Palau, Sebastián Senesi, Raúl Pérez San Martín, Food and Agribusiness Program-FAUBA, Argentina

CUSTOMER ORIENTATION AND MARKETING

Moderator: Jay Lillywhite, New Mexico State University, USA

Farmers’ Choice of Marketing Strategies: A Study of New Zealand Lamb Producers (664) Jessica Bensemann, Nicola Shadbolt, Daniel Conforte, Massey University, New Zealand

Self-started Versus Family-inherited Business: A Comparison of Unorganized Grocery Retail Store Management in India (696) Jabir Ali, Ashwin Chandra, Indian Institute of Technology Guwahati, India

Geographical Indications: Does It Make Any Difference? (580)  Aron Torok, Corvinus University of Budapest, Hungary

CUSTOMER ORIENTATION AND MARKETING

Moderator: Vardan Urutyan, ICARE, Armenia

Farmers Markets in Armenia: Lessons Learnt (734)  Vardan Urutyan, Narek Vardanyan, Center for Agribusiness Research and Education (ICARE), Armenia

Defining Local Foods: Food Miles and Food Varieties (569)  Wuyang Hu, Marvin Batte, Timothy Woods, University of Kentucky, USA; Stan Ernst, Ohio State Iniversity, USA; Qing Ping, Huazhong Agricultural University, China

Indigenous and Traditional Food Crops in South Africa: Perceptions and Realities (554) PC Cloete, Ernst Idsardi, 
North West University, 
South Africa

COMMODITY PRICE VOLATILITY: CAUSES, ISSUES AND SOLUTIONS

Moderator: Esteban R. Brenes, INCAE Business School, Costa Rica

Alternative Bargaining Model between Farmers and Brokers (733) Yangxuan Liu, Steven Y. Wu, Purdue University, USA

Fresh Potato Price Volatility and Efforts of a Potato Growers Association to Reduce the Volatility Through Production Controls (723) Stephen McGary, Gage Zobell, Brigham Young University, USA

Managing Buyer-Seller Relationships in Contract Farming (658)  N T Sudarshan Naidu, Debiprasad Mishra, Institute of Rural Management Anand, India

POSTER DISPLAYS

Red Meat Price Spike in Turkey During 2009-2010 (549)  Sayed Saghaian, University of Kentucky, USA; Gokhan Ozertan, Hasan Tekgüç, Bogazici University, Turkey

Food Security and Safety in the Global Supply Chain with Focus on the Americas and the Asia Pacific Region Including China (657) Eric Thor, Arizona State University, USA

Agribusiness and Food Industries in Albania: What do They Need From Future Leaders? (646) Ilir Kapaj, Ana Kapaj, Remzi Keco, Bahri Musabelliu, Agricultural University of Tirana, Albania

Enhancing Rural Women’s Role in Albanian Agriculture (653) Ana Kapaj, Eda Deci, Ilir Kapaj, Donika Kercini, Agricultural University of Tirana, Albania

Agribusiness in Brazil: A Study of the Contribution of an Agricultural Confidence Index on the Economic Trends Anticipation (752) Fabio Mizumoto, Uni. Business Strategy, Brazil; Matheus Marino, Getulio Vargas Foundation, Brazil; Camila Sá, Institute of Education and Research, Brazil

Factors Influencing the Decision of U.S. Consumers to Purchase Specialty Dog Food (628) Jay Lillywhite, New Mexico State University, USA


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