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International Food and Agribusiness Management Association

 

Monday, June 17th

Session A | 8:00am

Management of Food and Agribusiness Firms: Product Differentiation

Moderator: Esteban Brenes, INCAE Business School (Costa Rica)

Developing a Certification Program for an Agricultural Commodity: Evaluating the Potential for Program Success with a Discrete Choice Experiment (#836)
Jay Lillywhite and Jennifer Simonsen, New Mexico State University (United States)

An Economic Analysis of Doe Performance at Grasshill Farms (#896)
Elliott Currie and Margaret Robertson, University of Guelph (Canada)

Agropecuaria Montelibano (#809)
Esteban Brenes, Melina Segura Díaz, and Daniel Montoya, INCAE Business School (Costa Rica)

Development of the Food and Agribusiness Sectors: Change Management

Moderator: Derek Baker, International Livestock Research Institute (Kenya)

Gender Analysis of Agricultural Labor in the Mid-hills of Nepal and the Implications for the Adoption of Conservation Agriculture (#871)
Jacqueline Halbrendt, Brinton Reed, Theodore J.K. Radovich, University of Hawaii at Manoa (United States); and Bir Bahadur Tamang, Local Initiatives for Biodiversity Research and Development (Nepal)

Keeping Your Secrets Public? Open versus Closed Innovation Processes in the Hungarian Wine Sector (#846)
Stefano Pascucci and Liesbeth Dries, Wageningen University (Netherlands); and Aron Török and Jozsef Toth, Corvinus University of Budapest (Hungary)

An Empirical Study of Environmental Innovation: Determinants and Performance (#815)
Ekaterina Grekova, Harry Joseph Bremmers, Jacques H. Trienekens, and Onno Omta, Wageningen University (Netherlands)

Food and Agribusiness Firms: Situation on Four Continents

Moderator: Birgit Schulze, Christian-Albrechts-Universität zu Kiel (Germany)

The Competitive State of the South African Wheat Industry (#789)
Johannes Daniel van der Merwe and PC Cloete, North West University (South Africa)

Drivers and Barriers for Innovation in Chinese and Dutch Seed and Food Companies (#842)
Zhen Liu, Jing Xiao, Wilfred Schoenmakers and S.W.F. Omta, Wageningen University (Netherlands)

Competitive Landscape of the Australian Vegetable Industry (#808)
Anoma Ariyawardana and Ray Collins, University of Queensland (Australia)

Health Issues, Consumption, and Production

Moderator: Andreas Boecker, University of Guelph (Canada)

Body Mass Index as a Health Quality Indicator for the Expanded Food and Nutrition Education Program (EFNEP) and Supplemental Nutrition Assistance Program – Education (#891)
Benchamaphorn Sombatthira and Dave D. Weatherspoon, Michigan State University (United States)

Orange Juice on the Brazilian Market: A Viable Alternative in the Face of Declining Demand in Europe and the United States (#923)
Marcos Fava Neves, University of São Paulo, Vinicius Gustavo Trombin and Rafael Bordonal Kalaki, FEA-RP School of Economics, Business, and Accounting of Ribeirao Preto (Brazil)

Potato Case Study of a Successful Black Farmer Fueled by Passion for Potatoes in South Africa (#808)
Sydwell Lekgau, National Agricultural Marketing Council and Andre Jooste, CEO of Potato South Africa (South Africa)


SHOWCASES

Introduction to the Case Study Method

Mary Shelman (Harvard Business School), R. Brent Ross, Michigan State University (United States) and Jose Antonio Boccherini Bogert, Instituto Internacional San Telmo (Spain)

Teaching Case 1

K&N’s: Health and Happiness for Pakistan

Damien McLoughlin, UCD Smurfit Business School, Dublin (Ireland)


Monday, June 17th

Session B | 9:30am

The Role of Technology in Agribusiness Value Chains

Moderator: Keith Harris, Kansas State University (United States)

Impact of Farmer’s Education on Usage of Information and Communication Technologies across Agricultural Supply Chain (#791)  Jabir Ali, Indian Institute of Management, Lucknow (India)

Invest or Not Invest: Towards Best Practices for Agribusiness Companies That Rely on Sourcing from Small-Scale Farmers in East Africa (#777)  Hans Nijhoff, Floor Peters, Teresa Sequeros, Wageningen University and Research Centre (Netherlands)

Bioscience Networks and the Animal Health and Nutrition Corridor (#768)  Keith D. Harris, Department of Agricultural Economics, Kansas State University (United States)

Food Security and Environmental Issues

Moderator: John Nichols, Texas A&M University (United States)

Socio-economic Impacts of National Program for School Food Provision (NPSFP) on Family Based Farms: Evidence from São Paulo State, Brazil (#792)  Ana Lourenzani, University Esadual Paulista; Noeli Bueno, Secretaria Municipal de Agricultura (Brazil)

The Secondary Market for Fresh Produce: Opportunities to Reduce Food Insecurity (#909)  Michael Enos, Second Harvest Food Bank of Santa Clara and San Mateo Counties and Gregory A. Baker, Santa Clara University (United States)

Environmental and Economic Concern: Potential Economics Lost Due the Hypothenemus Hampei at Pahala Hawaii and CBA of Using Beauveria Bassiana (#820) Karla Valeria Casco and Miguel Calderon, Zamarono (Honduras)

Talent Sustainability

Moderator: Derek Baker, International Livestock Research Institute (Kenya)

The Job Market and Employer Perspectives on College of Agriculture Majors: A Michigan Perspective (#811)
R. Brent Ross, H. Christopher Peterson, and William Knudson, Michigan State University (United States)

A Step-by-step Framework for Enhancing Agri-entrepreneurial Skills of Rural Youth: The Case of Central Mindanao (#847) Mary Pleasant, Rusyan E. Mamiit, Catherine Chan-Halbrendt, Cynthia Lai, University of Hawaii at Manoa; Elma Neyra, Southern Christian College; Jean Fantle-Lepzyck, University of Hawaii at Manoa (United States)

Putting Learn-by-Doing Philosophy to Work for the Creative Future:A New Educational Paradigm (#894) Jay Noel, Eivis Qenani, and Neal Macdougall, California Polytechnic State University, San Luis Obispo (United States)

Global Food Availability and Costs

Moderator: Roberto Feeney, Austral University (Argentina)

Economic Analysis of Dairy Breeds (#896)  Ryan J. Thompson and Elliott Currie, University of Guelph; Kathryn Kyle, Jersey Canada; L. Carty and Sara J. Stonehouse, University of Guelph (Canada)

Improved Seeds and Profitability: An Analysis of Maize Production in Mexico (#936)  Laura Donnet and Damaris Lopez, International Maize and Wheat Improvement Center (CIMMYT) (Mexico)

The Importance of Promoting Food and Agribusiness Sectors in the Republic of South Sudan: Policy Implications for Food Security Strategy (#933)  Valeriano Orasio Loyalala and Bol Andrew

Value Chain and Strategic Alliances

Moderator: Nic Lees, Lincoln University (New Zealand)

The Impact of Value Chain Analysis Dissemination on Small Farms’ Market Sensing Capabilities (#922)  Domenico Dentoni, Wageningen University (Netherlands)

Sharing Competences in Strategic Alliances: A Case Study of the Cosan and Shell Biofuel Venture (#769)  Luciana Florencio Almeida, ESPM Business School and Claudio Antonio Pinheiro and Machado Filho, FEA/USP (Brazil)

Delivering High Quality, Safe and Environmentally Friendly Food and Fibre through Long Term Agribusiness Supply Chain Partnerships (#766)  Nic Julian Lees, Lincoln University (New Zealand)

Development of the Food and Agribusiness Sectors

Moderator: Craig Gundersen, University of Illinois (United States)

Fuzzy Logic Supporting Public Policies: Evidence from Cassava (Manihot Esculenta) Chain in Brazil (#883)  Ana Lourenzani, Luiz Roberto Almeida Gabriel Filho, and Giuliana Pigatto, Univ Estadual Paulista (Brazil)

Export Demand for Natural Insecticide (Pyrethrum) Produced in Kenya (#918)
Hector Hernandez and Ram N Acharya, New Mexico State University (United States)

Institutional Constraints to the Competitiveness of the South African Citrus Exports (#826)
Portia Ndou and Ajuruchukwu Obi, University of Fort Hare (South Africa)

Monday, June 17th

Session C | 11:00am — 12:15pm

Industry Dynamics: Case Studies

Moderator: Eric Micheels, University of Saskatchewan (Canada)

MATOPIBAPA: The Newest and Perhaps Final Agricultural Frontier in Brazil (#922)  Rafael Bordonal Kalaki and Marcos Fava Neves, School of Business, Economics and Accountancy of Ribeirão Preto (FEA-RP) University of São Paulo (USP); Virgilio Naves, UNESP - Jaboticabal (Brazil)

Analysis of Price and Industry Dynamics of Organic and Differentiated Coffee in Comparison to Conventional Coffee in Costa Rica (#859)  Bernard Kilian and Lloyd Rivera, INCAE Business School (Costa Rica)

Dead Innovators Walking: Is the European Union Condemning Radical Food Innovations to Be Unsuccessful? (#860) (Best Paper Winner)  Stefano Pascucci, Wageningen University (Netherlands) and Tiziana de-Magistris, Centro de Investigacion y Tecnologia Agroalimentaria de Aragon (CITA) (Spain)

Marketing and Customer Orientation

Moderator: John Nichols, Texas A&M University (United States)

A Network Approach to Analysis of the Performance of Milk Traders, Producers and BDS Providers in Tanzania and Uganda (#804)  Derek Baker, International Livestock Research Institute (Kenya) and Amos Omore, International Livestock Research Institute; David Guillemois, Independent Consultant, and Nadhem Mtimet, International Livestock Research Institute (Kenya)

Quantifying the Market for Organic and Nonorganic Vegetable Demand in the Southern United States (#858)  Erika Knight Styles, Fort Valley State University; Chris Davis, Economic Research Service, Mack C. Nelson, and Xuanli Liu, Fort Valley State University (United States)

Analysis of the Asymmetric Price Transmission in the Ukrainian Wheat Supply Chain (#850)  Kateryna Goychuk, University of Missouri - Columbia (United States)

Talent Sustainability

Moderator: Michael Gunderson, Purdue University (United States)

The Case of the Bolsa de Cereales Education and Training Program in Argentina (#832)  Ramiro Guillermo Costa, Marcelo Regunaga, and Estefanía Puricelli, Buenos Aires Grain Exchange (Argentina)

An Assessment of Agribusiness Management Skills and Aptitudes in South Africa (AGRIMASS), 2011/12 (#913)  Johan Cornelius van Rooyen, Centre for Agribusiness Leadership, Hester Vermeulen, and Jan Greyling, Stellenbosch University (South Africa)

Building Skills to Change Outlooks – New Directions for a University-Community Partnership in Rural South Africa (#934)  Ajuruchukwu Obi, University of Fort Hare (South Africa)

The Changing Consumer

Moderator: Jabir Ali

Food Habits and Obesity in Developing Economies: Food Away from Home and the Impacts on Obesity in Brazil (#778) Caroline Spanhol, Elton Gean Araújo, and Homero Dewes, Federal University of Rio Grande do Sul; Reney Dorow, Santa Catarina Agricultural Research and Rural Extension Corporation (EPAGRI); Rosemary de Melo, Federal Institute of Sertão Pernambucano (Brazil)

Analysis of Consumer Behavior of Fresh Fruit and Vegetables (FFV) When Selecting the Purchase Place: A Comparative Study in Two Brazilian Cities (#903)  João Guilherme de Camargo Ferraz Machado and Maria Inez Espagnoli Geraldo Martins, UNESP - Univ Estadual Paulista (Brazil)

Analyzing Consumer Markets for Health and Wellness Food Products in an Emerging Economy (#911)
Jabir Ali, Garima Shrivastava, and Tanya Jain, Indian Institute of Management, Lucknow (India)

Consumer Choice and Experimental Design

Moderator: Roberto Feeney, Austral University (Argentina)

Evaluation of Consumer Preferences for “High in Antioxidants” Labeled Tree Nuts (#862)
Pablo Daniel Mayen and Jay Lillywhite, New Mexico State University (United States)

Urban Consumers’ Preferences for Yogurt in Albania Using Conjoint Choice Experiments (#831)  Edvin Zhllima, Agriculture University of Tirana (Albania), Catherine Chan-Halbrendt, University of Hawaii (United States); Drini Imami, lvina Merkaj, Irma Qinami, and Erdit Nesturi, Agriculture University of Tirana (Albania)

Consumer Preferences for Sustainably-Produced Bananas: A Discrete Choice Experiment (#830)  Eva M. Sporleder, Maike Kayser, Nina Friedrich and Ludwig Theuvsen, University of Goettingen (Germany)

Customer Orientation and Marketing

Moderator: Roberto Fava Scare (Brazil)

The Determinants of Buying Behavior of Farmers in the State of Mato Grosso of Brazil: A Multi-case Study with Large Commercial Producers of Grains (#789)  Roberto Fava Scare, University of São Paulo; Leonardo Silva Antolini, University of São Paulo - FEA-RP; Rafael Augusto Rodrigues, University of São Paulo/ESALQ (Brazil)

Experimenting with Computerized Aids in a Case Driven Financial Management Class: Ongoing Developments
Francesco Braga, University of Guelph (Canada)

Monday, June 17th

Session D | 1:30pm — 2:45pm


SHOWCASES

Teaching Case 2

Yealands Estate Winery

Elena Garnevska, Sarah McLaren, and Pervaiz Akhtar, Massey University (New Zealand)

Teaching Case 3

Helping Consumers “Know Who Grows” Their Coffee: The Case of THRIVE Farmer’s Coffee

Norbert Wilson, Auburn University, (United States)

Strategic Management

Moderator: Eric Micheels, University of Saskatchewan, (Canada)

Technological Gaps in Argentine Soybean Complex and its Impacts on Value Chain During 2010-11 (#845)  Estefanía Puricelli, Ramiro Guillermo Costa, Damian Sanmarro and Juan Martín Brihet, Buenos Aires Grain Exchange and Luciano Cohan, Elipsys (Argentina)

Proposal of a Strategic Planning Method for Clusters: Brazilian Case Studies (#885)  Rodrigo Alvim Afonso, Markestrat (Brazil)

Tipping Points and Strategic Planning Applied to Ethanol and Distillers’ Grain (#991) (Best Paper Finalist)  
Dennis Conley, University of Nebraska-Lincoln, (United States)

Credit Development and Innovation

Moderator: John Nichols, Texas A&M University (United States)

Access to Credit and Agricultural Production in Lesotho (#799)  Charmain Motsoari, University of the Free State; PC Cloete and Herman van Schalkwyk, North West University (South Africa)

An Absorptive Capacity Perspective on Innovation in the Dutch and Chinese Seed Industry (#828)  Zhen Liu, Ron G.M. Kemp, and Maarten A. Jongsma, Wageningen University and Research Centre; Caicheng Huang, Keygene N.V.; J.J.M. (Hans) Dons, S.W.F. Omta, Wageningen University (Netherlands)

Customer Orientation and Marketing

Moderator: Domenico Dentoni, Wageningen University (Netherlands)

An Analysis of Students’ Perceptions around the Use of Electronic Technologies in Agribusiness, between, 2005-2012 (#800) Kim Bryceson and Rajendra Adhikari, the University of Queensland (Australia)

Developing Stakeholder Orientation in Agribusiness: From Human Capital to Organizational Capabilities (#874)  Domenico Dentoni, Wageningen University (Netherlands)

Organizations and Markets

Moderator: Marco Antonio Conejero, University of São Paulo (Brazil)

The Effects of Channel Incentive Programs on Small Retailer’s Satisfaction (#887)  Jessica Paezani Sanches, Dirceu Tornavoi de Carvalho, Marcos Fava Neves, and Matheus Alberto Rodrigues da Silva – University of São Paulo, Brazil. (Brazil)

Governance Structures for Collaboration of Agricultural Cooperatives: A Case Study about the Association of Coffee Cooperatives from ‘Cerrado’ Region in Minas Gerais State, Brazil (#872)  Marco Antonio Conejero, FACCAMP Business School; Tiago Fischer Ferreira, INSPER Business School; Uriel Rotta, FAAP Business School, University of São Paulo; Camila Mourad, INSPER Business School (Brazil)

Price Behavior of Mexican Fresh Tomatoes in the USA Market (#780)  Luz E. Padilla Bernal and Oscar Perez-Veyna, Universidad Autónoma de Zacatecas (Mexico); Maria Loureiro,Universidad de Santiago de Compostela (Spain); Elivier Reyes-Rivas, Universidad Autónoma de Zacatecas (Mexico)

Environment, Leadership, and Performance

Moderator: Birgit Schulze, Christian-Albrechts-Universität zu Kiel (Germany)

Credibility of Corporate Social Responsibility Initiatives and Their Influence on the Corporate Image (#938)  Rainer Haas, BOKU University of Natural Resources and Life Sciences Vienna, and Johannes Brandner, Institute of Marketing & Innovation (Austria)

A Comparative Analysis of Strategic Management Practices in Michigan Agribusiness Firms: 1992 Vs. 2012 (#840)  
Miguel Vieira Lopes and R. Brent Ross, Michigan State University (United States)

Three Waves of CSR Theoretical Development (#938)  Vivek Pandey, R. Brent Ross, Roger Calantone, Christopher Peterson, Michigan State University (United States)

Markets and Market Integration

Moderator: Kenneth Harling, Wilfred Laurier University (Canada)

Institutional Arrangements in Horticulture: Transaction Costs and Measurement Cost (908)  Sebastián Ignacio Senesi, School of Agronomy, University of Buenos; Hernan Palau, Food and Agribusiness Program; Mariano Lechardoy, PROSAP; Fernando Mogni, Food and Agribusiness Program (Argentina)

Mexico-US Fruit and Vegetable Market Integration, 1998-2008. (841)  Belem D. Avendano and Ana I. Acosta University of Baja California; Rita Schwentesius University of Chapingo (Mexico)

Monday, June 17th

Session E | 3:00pm — 4:15pm

Technology and Productivity in Agribusiness Value Chains

Moderator: Jacques Trienekens, Wageningen University (Netherlands)

Towards a More Sustainable Agriculture in Brazil-An AgBalance Case Study on Soya, Corn and Cotton Production (901)  Markus Frank, BASF SE (Germany)

Argentine Agricultural Productivity and the Role of Technology (849)  Ramiro Guillermo Costa, Buenos Aires Grain Exchange; Ariel Coremberg, Buenos Aires University; and Estefanía Puricelli, Buenos Aires Grain Exchange (Argentina)

Coolnova: Fresh from Frozen Seafood Just-in-Time Year Around (940)  Torbjorn Trondsen, University of Tromso (Norway)

Risk Perceptions and Risk-Taking

Moderator: Michael Gunderson, Purdue University (United States)

Identifying Potential for Successful Entrepreneurs. An Adaptive Strategic Framework Approach for Assisting Entrepreneurial Programs in Enhancing Success (864)  Cynthia Lai, SWCA Environmental Consultants; Catherine Chan-Halbrendt, University of Hawaii at Manoa (United States), Elma Neyra, Southern Christian College (Philippines), Domenico Dentoni, Wageningen University (Netherlands)

Dairy Farm Owners, Their Perception and Management of Risk, and HowThis Relates to Their Performance (904) 
Femi Olubode-Awosola, AgResearch Ltd and Nicola Mary Shadbolt, Massey University (New Zealand)

Are South African Agribusiness Concerned about Climate Change, Sustainable Environment and Carbon Issues? (870)
Andre Louw, Matthew Blick, and Donald Mwaba, University of Pretoria (South Africa)

Crops, Climate, and Food Security

Moderator: Alex Bernal

Livestock and Sustainable Energy Production: The Potential of BiogasProduction in Brazil’s Swine and Cattle Livestock Production (873)  João Felippe Cury and Marinho Mathias, Federal University of Rio de Janeiro (UFRJ) (Brazil)

Hops: A Potential Niche Crop for Ontario (899)  Sarah Malik and Elliott Currie, University of Guelph (Canada)

Impact of Climate Change on Agricultural Production and Implications for Sustainable Food Security in Abia State, Nigeria (929)  Iheanyi E. Nwosu, Michael Okpara University of Agriculture, (Nigeria); and Obi Ajuluchukwu, University of Fort Hare (South Africa)

Management of Food and Agribusiness Firms

Moderator: Kenneth Harling, Wilfred Laurier University (Canada)

Identifying the Gaps for Agribusiness Research (905)  John A. Tobin, Purdue University (United States)

How Do Argentine Farmers Choose Their Expendable Inputs? (839)  Roberto Juan Feeney and Maria Valeria Berardi, Austral University (Argentina)

Profitability and Labour Productivity of Select Pastoral Organic DairyFarms in New Zealand - A Comparative Assessment (#857)  Dhananjay Apparao and Nicola Mary Shadbolt, Massey University; Esther Dijkstra, EcoAgriLogic Ltd. (New Zealand)

Product Development and Innovation

Moderator: Kobus Laubscher, Atlas Shipping & Trading (South Africa)

Evaluation of Consumer Preferences and Consumption Behaviors of Amaranth Products in Kenya (797)  Esther Mwikali Nzomo, Anoma Ariyawardana, and E. Sila, University of Queensland (Australia)

Real Cost Analysis for the Potable Water System at Tamara, Honduras (855)  Jose Feliciano Paz and Miguel Calderon, Zamorano (Honduras)

Discussion Session 1:

Development of the Food and Agribusiness Sectors

Moderator: Johan Cornelius van Rooyen, Standard Bank Centre for AgriBusiness Leadership, Stellenbosch University (South Africa)

Scenarios for Agribusiness Development in Africa (#912)

Panel Members:  John Purchase, AgBiz (South Africa); David Tschirley, MSU (United States); Ferdi Meyer, BFAP (South Africa); Mohammad Karaan, NPC of RSA (South Africa)

Monday, June 17th

Session F | 4:30pm — 5:45pm

Strategic Planning

Moderator: Ram Acharya, New Mexico State University (United States)

Growth Strategies in the Sugarcane Sector: Relationship Between Macro-Environmental Variables and Movements of Strategic Growth   Thiago Abboud Campaz, FG/AGRO; Perla Calil Pongeluppe Wadhy Rebehy, Univ of São Paulo; Matheus Alberto Consoli - Markestrat Research Center, FEA-RP School of Economics and Business – University of São Paulo (Brazil)

Agribusiness Strategic Planning Systems: The Case of Brazilian Chain of Grains and Sugarcane in the State of Goiás (#825) Marcos Fava Neves, Rafael Bordonal Kalaki, Mairun Junqueira Alves Pinto and Tassia Gerbasi. Markestrat Research Center, FEA-RP School of Economics and Business –University of São Paulo, Brazil. (Brazil)

Rising Imports and Long Term Sustainability of the U.S. Pecan Industry (#916)  Ram N. Acharya, New Mexico State University (United States)

Customer Orientation and Marketing

Moderator: Laura Donnet, International Maize and Wheat Improvement Center (CIMMYT) (Mexico)

Clustered Preferences for Powdered Milk Use in Cheese-making: A Latent Class Analysis of a Choice Experiment with Albanian Consumers (#837)  Drini Imami, Edvin Zhllima, and Elvina Merkaj Agriculture University of Tirana (Albania); Catherine Chan-Halbrendt, University of Hawaii (United States); Maurizio Canavari, University of Bologna (Italy)

Coffee Farmers’ Adaption to Price Variation: A Case Study of Three Coffee Regions in Costa Rica (#821)  Bernard Kilian, Oswaldo Cardenas, and Elizabeth Lort-Phillips, INCAE Business School (Costa Rica)

Mr. Bean: The Story of a Singapore Brand (#785)  Allan Chia and Gabriel Gervais, School of Business, SIM University (Singapore)

Marketing and Risk Management

Moderator: Roberto Feeney, Austral University (Argentina)

Grain Marketing in Germany: Empirical Evidence on Farmers’ Use of Forward Contracts (#853)  Birgit Schulze, Christian-Albrechts-Universität zu Kiel (Germany)

Traditional Marketing Orders: Are They Effective for Organic Producers? (910)Tina Cosentino, CCOF and Gregory A. Baker, Santa Clara University (United States)

Projection of Aggregate and Farm Benefits of Conservation Agriculture Production System Using Economic Surplus Analysis and Linear Programming in Nepal (856)  Bikash Paudel and Catherine Chan-Halbrendt, University of Hawaii at Manoa (United States)

Agribusiness Value Chains

Moderator: Kim Bryceson, The University of Queensland (Australia)

Harmonization of Pig Health Management Systems - The Case of Germany,Denmark and the Netherlands (#817)  
Anja Czekala, Verena Schütz, and Jacques H. Trienekens, Wageningen University (Netherlands)

The Analysis of Traders in a Developing Country Value Chain: Pig Traders in Uganda (#886)
Nadhem Mtimet and Derek Baker, International Livestock Research Institute (Kenya)

Management of Food and Agribusiness Firms

Moderator: Keith Harris, Kansas State University (United States)

Bilateral Agricultural Trade Between Brazil and South Africa in the IBSA Scope (794)  Rosemary de Melo, Reney Dorow, Caroline Spanhol, Homero Dewes, Federal University of Rio Grande do Sul (Brazil)

Assessing the Agricultural Value Chain: The Loyalty of Large U.S.Agricultural Producers (879)  David A. Widmar and Michael A. Gunderson, Purdue University (United States)

ACOSA-EDIMCA Group (844)  Esteban Brenes and Melina Segura Díaz, INCAE Business School (Costa Rica)

Discussion Session 2:

Role of Technology in Agribusiness Value Chains

Moderator: Dennis Conley, University of Nebraska-Lincoln, (United States)

Developing a Strategy to Use Mobile Technology for Transacting in Agricultural Markets Based on an Efficiency Assessment of Operational Structures - A Case for South Africa (939)  Kobus Laubscher, Atlas Shipping & Trading (South Africa)

Tuesday, June 18th

Session G | 8:00am — 8:50am

Production and Efficiency

Moderator: Nic Lees, Lincoln University (New Zealand)

Evaluating Conservation Agriculture Production Systems for the Optimization of Profit, Soil Quality and Labor Using a Multi-Objective Linear Programming Model (#866)  Brinton Reed and Catherine Chan-Halbrendt, University of Hawaii at Manoa; Cynthia Lai, SWCA Environmental Consultants; Jacqueline Halbrendt, University of Hawaii at Manoa; Pravat Roul, OUAT; Chittaranjan Ray and Carl Evensen, University of Hawaii at Manoa (United States)

Implications of Sugar Cane Expansion in São Paulo State, Brazil (#902)  Wagner Luiz Lourenzani and Renato Dias Baptista, UNESP - University Estadual Paulista (Brazil), Marcellus Marques Caldas, Kansas State University (United States)

University 2050 & Value Chain Performance

Moderator: Jay Noel, California Polytechnic State University

New Age, New Learners, New Skills: What Skill do Agricultural Graduates need in the Knowledge Economy (Best Paper Finalist)  Jay Noel and Eivis Qenani, California Polytechnic State University, San Luis Obispo (United States)

Agribusiness Value Chains

Moderator: Jacques Trienekens, Wageningen University (Netherlands)

Global Soybean Processing, Comparison of the Four Top Players: Argentina, Brazil, China, and USA (#890)  
Marcos F. Daziano, Sebastián Senesi, and Evangelina G. Dulce, University of Buenos Aires (Argentina)

Development of Fresh Agrifood Value Chains in Nepal: Barriers and Entry Points (#852)  
Rajendra Prasad Adhikari, Ray Collins, and Ximing Sun, The University of Queensland (Australia)

Growth and Entrepreneurship

Moderator: H. Christopher Peterson, Michigan State University (United States)

An Explorative Study of Agricultural Growth and Development in Nigeria (#930)
Ajuruchukwu Obi, University of Fort Hare (South Africa)

Who Seeks and Who Drops Out from Assistance? An Empirical Analysis on Who Finds Entrepreneurial Assistance Programs Useful (#869)  Adam Lovgren, Roll Global Corporation; R. Brent Ross, and H. Christopher Peterson, Michigan State University (United States)

Customer Orientation and Marketing

Moderator:  Jose Antonio Boccherini Bogert, Instituto Internacional San Telmo (Spain)

The Displacement of Competitive Positioning of an Industry after Changes in Agribusiness Chains: The Case of Commoditization of the Agricultural Inputs Industry in Brazil (#873)  Tiago Fischer Ferreira, INSPER Business School; and Marco Antonio Conejero, FACCAMP Business School (Brazil)

Impact on Small Farmers Associated to Cooperatives of Offensive Strategies: Two Case Studies(#906) Fernando A. Mogni, Sebastian Senesi, Hernán Palau, Alberto Verasay, and Juan Jose Almirón (Food and Agribusiness Program, Agronomy School, University of Buenos Aires and PROSAP (Argentina)

Energy and Sustainability

Moderator: William Knudson, Michigan State University (United States)

Wind as a Renewable Energy Option for the Rural Southwest (#917)
Alejandro Bernal and Ram N. Acharya, New Mexico State University (United States)

Assessing Contract Efficiency for Biomass: A Case Study of the Upper Peninsula of Michigan (#895)
Guilherme Signorini, R. Brent Ross, William Knudson, and Vivek Pandey, Michigan State University (United States)

Tuesday, June 18th

Session H | 9:15am — 10:30am

Food Chain

Moderator: Catherine Chan Halbrendt, University of Hawaii at Manoa (United States)

Business Culture and Environmental Sustainability: Case Study of the New Zealand Wine Industry(#795)
Elena Garnevska, Sarah McLaren, Norman Marr, and Pervaiz Akhtar, Massey University (New Zealand)

Exploring Stakeholder Preferences for Conservation Agriculture Production Systems in the Middle Hills of Nepal Using Analytic Hierarchy Process(#863)  Brinton Reed and Catherine Chan-Halbrendt, University of Hawaii at Manoa (United States); B.B. Tamang, Local Initiatives for Biodiversity, Research and Development (Nepal); Jacqueline Halbrendt, University of Hawaii at Manoa (United States); Narendra Chaudhary, Institute of Agriculture and Animal Science (Nepal)

Strategic Planning and Management of Agribusiness Systems: The Case of Livestock in Goias, Brazil (#819)  Tassia Gerbasi, Marcos Fava Neves, Mairun Junqueira Alves Pinto and Rafael Bordonal Kalaki. - Markestrat Research Center, FEARP School of Economics and Business – University of São Paulo (Brazil)

Customer Orientation and Marketing

Moderator: Domenico Dentoni, Wageningen University (Netherlands)

Coordination Flaws in the Sheep Cheese Agribusiness in Argentina and Their Impact on Its Competitiveness (#914)  Evangelina Dulce, Food and Agribusiness Program; Marcos Daziano and Sebastian Senesi, School of Agronomy, University of Buenos Aires (Argentina)

Italian Olive Oil in the Netherlands: From Buyers’ Choices to Market Opportunities for Producers (#884)  Azzurra Giorno, Economics Department (Italy); Domenico Dentoni and Stefano Pascucci, Wageningen University (Netherlands)

System Integration of Oil Palm and Cattle at PTPN VI, Jambi, Indonesia (#927)  Vinka Riski Amalia, Ahmad Jazilil Mustopa, and Eka Nurhandayanti, Syarif Hidayatullah, State Islamic University (Indonesia)

Global Food Availability, Cost, Trade, Security and Safety

Moderator: Hernan Palau, University of Buenos Aires (Argentina)

Animal Welfare in the Poultry Business: Threat or Opportunity? Perspectives from Argentina (#889)  Sebastián Ignacio Senesi, School of Agronomy, University of Buenos; Marcos F. Daziano, Food & Agribusiness Program (Argentina)

The Role of Uncertainty on Contractual Relations between Farmers and Processors: Evidence from the Frozen Vegetable and Potato Agribusinesses in Argentina (#892) Marcos F. Daziano, University of Buenos Aires, Argentina (South Africa)

An Alternative Funding Model for Agribusiness Research in Canada (#898)

Adam Dale and Elliott Currie, University of Guelph (Canada)

Food-Health Convergence

Moderator: David Weatherspoon, Michigan State University (United States)

Consumption of Fruits and Vegetables in Developing Economies: Analysis of Consumption and Actions for Intervention in Obesity in Brazil (#796)  Rosemary de Melo and Reney Dorow, Federal University of Rio Grande do Sul; Márcia Mondardo, Researcher, Planing and Social Economy Center, EPAGRI/CEPA; Caroline Spanhol and Homero Dewes, Federal University of Rio Grande do Sul (Brazil)

A Fast Food Oasis in a Food Desert: Fast Food Restaurant Pricing Strategies in Michigan Food Deserts (#876) 
Andrea Marie Leschewski and Dave D. Weatherspoon, Michigan State University (United States)

An Assessment of Consumers Willingness to Pay for Attributes of Milk and Ice Cream Labeled with the 100% Canadian Milk Symbol (#824)  Shelica Forbes-Brown, Eric Micheels, and Jill Hobbs University of Saskatchewan (Canada)

Management of Food and Agribusiness Firms

Moderator: Jose Antonio Boccherini Bogert, Instituto Internacional San Telmo (Spain)

A Method of Strategic Planning and Management for Farm Success (#881)  Frederico Fonseca Lopes, Janaína Gagliardi Bara and Eduardo Sandrini Simprini - Markestrat Research Center, FEA-RP School of Economics and Business – University of São Paulo (Brazil)

The Influence of Crop Protection Companies Programs in Dealers Alliance Orientation and Market Orientation (#835)
Roberto Fava Scare, Julia Cavalheri Tittoto and Janaína Gagliardi Bara - Markestrat Research Center, FEA-RP School of Economics and Business – University of São Paulo (Brazil)

Factors in the Expansion of Silviculture in Mato Grosso do Sul, Brazil, from 2005 to 2010 (#772)  Caroline Spanhol and Elton Gean Araújo, Federal University of Mato Grosso do Sul; Homero Dewes and Dieisson Pivoto, Federal University of Rio Grande do Sul; and Giana Mores, Chapecó Region Community University (Brazil)

Contracting and Risk Management

Moderator: Julie Pennington, University of Wisconsin-Eau Claire (United States)

Risk and Vulnerability to Food Insecurity: Analyzing Purchasing and Consumption of Organic Products in the Eastern Cape Province of South Africa (#790)  Maggie Kisaka-Lwayo, Statistics South Africa; Ajuruchukwu Obi, University of Fort Hare (South Africa)

Role of Price in Managing Buyer-Seller Relationship in Contract Farming (#880)  N. T. Sudarshan Naidu and Debiprasad Mishra, Institute of Rural Management Anand (IRMA) (India)

Discussion Session 3:

Global Food Availability, Cost, Trade, Security & Safety

Moderator: William Meyers, University of Missouri (United States)

The Emerging Role of Kazakhstan, Russia and Ukraine in Global Food Security to 2050: Technology and Agricultural Investment Challenges in Europe and Central Asia (#888)
Panelist: William H. Meyers, Howard Cowden Professor of Agricultural and Applied Economics, University of Missouri, and Monika Tothova, Economist, FAO (United States)

Russia and the Ukraine as New Big Players on World Wheat Markets: Trade Volume, Trade Patterns and Price Effects  Panelist: Heinz Hockmann Leibniz-Institute of Agricultural Development in Central and Eastern Europe (IAMO) (Germany)

After 20 Years of Transition in Ukraine, Will the Market Find a Way?

Panelist: Kateryna Goychuk, PhD Candidate, Agricultural and Applied Economics, University of Missouri (United States)

Necessary and Sufficient Conditions for a Successful Futures Contract: Black Sea Wheat

Panelist: Paul E. Peterson, TCC Clinical Professor of Derivatives Trading, Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign (United States)

Poster Sessions

Management of Food and Agribusiness Firms

Updated Human Tools and Talent in Foodand Agribusiness Supply Chains in Turbulent Times in the FTAA (FreeTrade Areas of Americas), APEC (Asian Pacific Economic Cooperation), and EU (European Union)  Eric P. Thor, Arizona State University; Janet W. Wertsch, Arizona Ag Mediation Institute (United States)

The Dynamics of the Ukrainian Farm Wheat Price Volatility: Evidence From a Dynamic Conditional Correlation GARCH Model Development Linde Gotz, Leibniz-Institute of Agricultural Development in Central and Eastern Europe (Germany); Kateryna Goychuk, University of Missouri (United States); Thomas Glauben, Leibniz-Institute of Agricultural Development in Central and Eastern Europe (Germany); and William H. Meyers, University of Missouri (United States)


Labeling Food with the COO: Nice, But Not Essential to Consumers
Mariët Van Haasterde Winter and AR Ruissen, Wageningen University (Netherlands)

The Case of “Food, Nutrition and Health Forum” (FANUS) in Argentina
Estefanía Puricelli, Ramiro Guillermo Costa, and Ana María Suarez, Buenos Aires Grain Exchange (Argentina)

GAMIS Agricultural Market Intelligence Service
Ernesto Gallo, Director, Departamento de Administración de Agronegocios, EAP Zamorano (Honduras)

Olive Oil Consumption In Albania Based On Its Socio-Economic Determinants
Ana Kapaj and Ilir Kapaj, Agriculture University of Tirana (Albania), and Catherine Chan Halbrendt, University of Hawaii (United States)

Social Technology on Small Farms: Applications and Determining Factors
Andrea Rossi Scalco and Juliana de Andrade Rotoli, UNESP (Brazil)


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