General Statement

Many emerging economies today once dominated the ag sector as world leaders in the past with their efficient and conventional farming practices. Unfortunately, these once-strong economies experienced an agricultural decline and lost their strategic prominence due to their inability to innovate and diversify—and becoming too dependent on agriculture that did not keep pace with the changing times.

However, thanks to globalization, knowledge advancement, networked organizing, and emergent intelligent technologies, we now see new opportunities blooming for developing economies in the food and agricultural sectors. Moreover, worldwide upheavals catapulted by the COVID-19 pandemic and other disasters have consequently impacted the economic, social, and political systems which are awakening innovative policies and market mechanisms to help agriculture producers transform themselves into entrepreneurs and stakeholders to co-create new agribusiness models. 

Understanding the abovementioned, it is important to learn more about the current state of developing economies’ innovative but shared value activities, especially those implemented from collaborations and coordination. The logic and emphasis should also be shifted from value generation to value co-creation (VCC) and capture. Due to the complexity of such under-researched phenomena, an interdisciplinary approach that integrates rich knowledge from upstream theoretical foundations (e.g., economics, sociology, psychology, politics, etc.) are especially valuable for new knowledge generation and advancement. Hence, we sincerely invite potential studies to be submitted for this special issue, with suggested (but not strictly specified) topics as follows.

Areas of Focus

I. Creative, innovative, and entrepreneurial food and agribusiness models for VCC

Examples of topics in this area include:

• Emerging conceptual paradigms (e.g., service dominant logic) and productivity
• New agricultural product and process designs
• VCC in food/agriculture sectors for new economies (e.g., sharing economy) 

II. Environmental antecedents and consequences for food and agricultural VCC

Examples of topics in this area include:

• VCC for natural environment sustainability (e.g., carbon emission)
• Land co-conservation and agricultural food product quality
• Consumer green purchase behaviors and food safety/security

III. New technologies for food and agricultural VCC

Examples of topics in this area include:

• Artificial intelligence intervention for agricultural re-engineering
• Green and intelligent technologies and (close loop) supply chain management 
• Cryptocurrency and upgradation of traditional food and Agri-product transactions

IV. Stakeholder management for co-creating shared values

Examples of topics in this area include:

• Stakeholder engagement in food and agribusiness and industries
• Ecosystem construction by stakeholders
• Embeddedness and interdependence of stakeholder relationships

Submission Instructions

Step 1

All manuscripts should follow the IFAMR journal’s formatting Guidelines for Contributors.

Step 2

Full papers are accepted between September 25, 2023, to February 1, 2024. 

Upload full manuscripts into the IFAMR submission portal located here.  

When uploading your complete manuscript into the submission portal, you will be instructed to select a paper type. Choose: “Special Issue: Value co-creation in food and agricultural sectors.’

Each paper will undergo a double-blind peer review process. Accepted papers will be published together along with an introduction and summary on this special issue topic. Papers will be published “in press” as soon as possible after acceptance. The completed issue is expected in late 2024.

Questions

Please direct inquiries to: Professor, Fu-Sheng Tsai: tsaifs@gcloud.csu.edu.tw 

Optional

If you would like feedback on your proposal before submitting the full paper, authors are invited to send an extended abstract in MS Word or pdf format to Professor, Fu-Sheng Tsai tsaifs@gcloud.csu.edu.tw.

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