19th Annual World Symposium

Global Challenges Local Solutions Budapest, Hungary | June 20 - 23, 2009 Symposium Chair: Pál J. Molnár, University of Szeged, Hungary and Francis Declerck, ESSEC Business School Paris-Singapore, France RESEARCH SYMPOSIUM

Controlling Avoidance of Food Safety Regulations in Meat Packing Industry (ID#1001)  
Dragan Miljkovic, North Dakota State University, USA
Dane Braun, North Dakota State University, USA

Willingness to Pay for Improved Milk Quality in Northern Kenya Using Experimental Auction (ID #1002)
**BEST PAPER AWARD FINALIST**
DeeVon Bailey, Utah State University, Logan, USA
Francis Obuoro Wayua, Kenya Agricultural Research Institute, Kenya
Mohamed Shibia, Kenya Agricultural Research Institute, Kenya
Moses Mamo, Kenya Agricultural Research Institute, Kenya
D. Layne Coppok, Utah State University, USA

Effects of Market Structure Changes on Dairy Supply Chain in Serbia (ID #1003)
Rade Popovic, University of Novi Sad, The Faculty of Economics Subotica, Serbia

Factors Influencing the Consumers’ Choice of Retail Store (ID #1005)
Peter J Batt, Curtin University of Technology, Australia

Total Risk Management Process (TRMP) in Agrifood Supply Chain (ASC) (ID #1008)
Farrukh Idrees, Farrukh & Co Investment and Marketing Consultants, Pakistan

Information Asymmetry in Cotton Markets in India (ID #1009)
Gopal Naik, Indian Institute of Management Bangalore, India

Study on Evaluation Index Model and Hierarchical Management of Food Quality and Safety (ID #1010)
Mr. Ming Zhu, Shanghai Academy of Quality Management and SMBQTS, China
Dr. Hengjiang Lu, Shanghai Academy of Quality Management, China

Chain Coordination Mechanisms and Concerns in Sugar Industry in Punjab, India (ID #1012)
Veena Goel, Punjab Agricultural University, India

Export Implicit Financial Performance: the Case of French Wine Companies (ID #1016)
**BEST PAPER AWARD FINALIST**
Jean-Laurent Viviani, Université de Montpellier, France

The Decision-Making Processes of the Agents belonging to the Biodiesel Production Chain in Southern Brazil (ID #1018)
Régis Rathmann, COPPE/UFRJ, Brazil
Antonio Padula, Federal University of Rio Grande do Sul, Brazil
Omar Inácio Benedetti Santos, COPPE/UFRJ, Brazil

Do Cooperatives Offer High Quality Products? Vertical Product Differentiation in a Mixed Oligopoly (ID #1023)
Dieter Pennerstorfer, Austrian Institute of Economic Research, Austria
Christoph Weiss, University of Economics and BA, Austria

Trade, Development, and the Political Economy of Public Standards (ID #1024)
Thijs Vandemoortele, K.U.Leuven/LICOS, Belgium
Johan F.M.Swinnen, K.U.Leuven/LICOS, Belgium

Mercosur’s Meat Exports to the EU: Assessment of Policies Affecting Trade Flows (ID #1026)
Ellen Huan-Niemi, MTT Agrifood Research Finland, Finland
Jyrki Niemi, MTT Agrifood Research Finland, Finland

Export Chains of Fresh Apples in Qixia, Shandong China (ID #1029)
**BEST PAPER AWARD FINALIST**
Xiaoyong Zhang, LEI, Wageningen University, The Netherlands

Sustainability in Food Networks - a Framework for Research (ID #1033)
Melanie Fritz, University of Bonn, Germany
Gerhard Schiefer, University of Bonn, Germany

Consumption Patterns and Competition in the World Fertilizer Markets (ID #1035)
Kyosti Arovuori, Pellervo Economic Research Institute, Finland
Hanna Karikallio, Pellervo Economic Research Institute, Finland

Determinants of Prices for EU Product Denomination of Origin Cheeses (ID #1036)
Michael Boland, Kansas State University, USA

An Assessment of the Cost of Compliance with Rising SPS Standards: The Case of Beef Exports from Ethiopia (ID #1037)
**BEST PAPER AWARD FINALIST**
Karl M. Rich, American University in Cairo and ILRI, Egypt
Brian Perry, University of Oxford, Kenya
Simeon Kaitibie, International Center for Agricultural Research in the Dry Areas (ICARDA), Syria

Establishing Market Orientation on the Level of an input Supplier of the Food Chain: How Market Oriented is the Feed Industry? (ID #1039)
Stefanie Bröring, Wageningen University and Research Centre, The Netherlands

Supply Chain Management and Indian Fresh Produce Supply Chain: Opportunities and Challenges (ID #1041)
Surendra P. Singh, Tennessee State University, USA
Balraj Sikka, G.B PUA&T, India
Ashutosh Singh, G.B PUA&T, India

Assessing the Comparative Advantage of Olive Oil Production in Albania (ID #1045)
Ana Mane, Agriculture University of Tirana, Albania
Ilir Kapaj, Agriculture University of Tirana, Albania

On the Use of Channel Incentive Programs: A Cross Country Analysis on the Crop Protection Industry in Brazil and USA (ID #1046)
Luciano Thomé e Castro, Markestrat, Brazil
Marcos Fava Neves, University of Sao Paulo and Markestrat, Brazil
Jay Akridge, Purdue University, USA

Trade-offs between Shopping Bags Made of Non-Degradable Plastics and Other Materials Using Latent Class Analysis: The Case of Tianjin, China (ID #1052)
Catherine Chan-Halbrendt, University of Hawaii, USA
Di Fang, Nankai University, China
Fang Yang, Yunnan Forestry Department, China
Ying Xie, Nankai University, China

Assessing Quality and Safety of Food & Beverage Products - An Analysis of Agribusiness Enterprises in Tirana District/Albania (ID #1053)
Ilir Kapaj, Agriculture University of Tirana, Albania and Hohenheim University, Stuttgart, Germany
Reiner Doluschitz, Hohenheim University, Germany
Ana Mane, Agriculture University of Tirana, Albania

Investments in Traceability Systems: Results from the German Food Industry (ID #1054)
Matthias Heyder, University of Goettingen, Germany
Thorsten Hollmann-Hespos, Chamber of Agriculture for Lower Saxony, Germany
Ludwig Theuvsen, University of Goettingen, Germany

Entrepreneurship in Agricultural Micro Enterprises in West Pokot District, Kenya (ID #1055)
Nicola Shadbolt, Massey University, New Zealand
Isaac Kataliem, Massey University, New Zealand
Daniel Conforte, Massey University, New Zealand

Business Models to Enhance Farmers’ Access to Markets for High-Value Certified Products (ID #1057)
Pilar Santacoloma, FAO Rural Infrastructure and Agro-Industries Division, Rome, Italy

Willingness to Accept and Purchase Genetically Modified Rice in Shanxi Province, China (ID #1062)
Hans De Steur, Ghent University, Belgium
Jacques Viaene, Ghent University, Belgium
Xavier Gellynck, Ghent University, Belgium

Consumer Behaviour for Food Products in India (ID #1063)
Kriti Bardhan Gupta, Indian Institute of Management Lucknow, India

Factors Determining the Choice of Governance Structure for Product Innovations (ID #1065)
Maud Roucan-Kan, Purdue University, USA
Michael Boehlje, Purdue University, USA
Allan Gray, Purdue University, USA

Is the Pig Sales and Purchase Cooperation the Local Solution for the Global Challenge in Hungary? (ID #1066)
Péter Balogh, University of Debrecen, Hungary
Imre Ertsey, University of Debrecen, Hungary
Veronika Fenyves, University of Debrecen, Hungary
Lajos Nagy, University of Debrecen, Hungary

Personnel Management Research in Agribusiness (ID #1067)
Vera Bitsch, Michigan State University, USA

A Theory of Standards-Driven Rural Development (ID #1068)
Tao Xiang, University of Leuven, Belgium
Johan Swinnen, University of Leuven, Belgium
Scott Rozelle, Stanford University, USA
Thijs Vandemoortele, University of Leuven, Belgium

Economic Investigation of Zero-Rating of VAT on Meat: Implications for the Meat Value Chain in South Africa (ID #1070)
Andre Jooste, National Agricultural Marketing Council, South Africa
Ferdi Meyer, University of Pretoria, South Africa
Pieter Taljaard, University of the Free State, South Africa
Hester Vermeulen, University of Pretoria, South Africa

Promoting Agribusiness Trade in Value-Added Products (ID #1073)
Sayed Saghaian, University of Kentucky, USA
Kelly Davison, University of Kentucky, USA
Mike Reed, University of Kentucky, USA

Comparison of Dairy Supply Chains of Finland and the Baltic Countries (ID #1077)
Csaba Jansik, MTT Agrifood Research, Finland

The Role of Umbrella Brands for SMEs' International Market Entry (ID #1078)
Domenico Dentoni, Michigan State University, USA
Hamish Gow, Michigan State University, USA

An Investigation into Ethnic Asian Food Consumption in the Bristol Area (ID #1080)
Luis Kluwe Aguiar, Royal Agricultural College, United Kingdom
Sudharani Valluri, The Great Western, England

Factors Affecting College Students’ Knowledge and Opinions of Genetically Modified Foods (ID #1083)
Chad Laux, Purdue University, USA
Gretchen Mosher, Iowa State University, USA
Steven Freeman, Iowa State University, USA

New Business Model for Quality Supplies (Id #1084)
Christina Steinbauer, Johann Heinrich von Thünen-Institut (vTI), Germany
Jon Hanf, Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO), Germany

Do Market Oriented Firms Demonstrate Clarity on Their Value Discipline? Evidence from Illinois Beef Producers (ID #1085)
**BEST PAPER AWARD FINALIST**
Eric T. Micheels, University of Illinois at Urbana-Champaign, USA
Hamish Gow, Michigan State University, USA

Relationship Measures as Indicators of Chain Performance: The Case of the EU Traditional Food Sector (ID #1086)
Katrien Van Lembergen, Ghent University, Belgium
Adrien Molnàr, Ghent University, Belgium
Xavier Gellynck, Ghent University, Belgium

What they Say is not what they Do: Exploring the Gap between Fair-Trade Consumers (ID #1093)
Luis Kluwe Aguiar, Royal Agricultural College, United Kingdom
Garth Pereira, Royal Agricultural College, United Kingdom
Luciana Marques Vieira, UNISINOS, Brazil

Identifying Possible Futures in Food Chain (ID #1094)
Francis Declerck, ESSEC Business School Paris-Singapore, France
Olivier Fourcadet, ESSEC Business School Paris-Singapore, France
Sophie Ricci, ESSEC Business School Paris-Singapore, France

Determining the Direct and Indirect Effects of Government Policies: The Case of U.S. Sugar Policy and High Fructose Corn Syrup (ID #1095)
P. Lynn Kennedy, Louisiana State University, USA
Brian Hilburn, Louisiana State University, USA

Food Chains and Funding: Value Chain Development and Roles for Governments (ID #1096)
David Sparling, University of Guelph, Canada
Glen Snoek, Canadian Federation of Agriculture, Canada

An Analysis on Food and Ethanol Production in Brazil (ID #1098)
Marina Mafud, Markestrat Research Center, Brazil
Ricardo Rossi, Markestrat Research Center, Brazil
Marcos Fava Neves, University of Sao Paulo and Markestrat, Brazil

Italian Consumer Attitudes toward Products for Well-Being: the Functional Foods Market (ID #1099)
Azzurra Annunziata, University “Parthenope” of Naples, Italy
Rosa Misso, University “Parthenope” of Naples, Italy
Riccardo Vecchio, University “Parthenope’ of Naples, Italy

Retail Globalization - What Happens to the Local Suppliers in Central and Eastern Europe? (ID #1101)
Zsombor Pall, Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO), Germany
Jon H. Hanf, Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO), Germany

Ensuring Intra- and Inter-Organizational Relationship Survival under Exogenous and Endogenous Shocks and Distress: The Role of Social Capital and Agent Aspiration Levels (ID #1102)
Brent Ross, Michigan State University, USA
Hamish Gow, Michigan State University, USA

Entrepreneurial Behavior in Agri-Food Supply Chains: The Role of Supply Chain Partners (ID #1103)
Brent Ross, Michigan State University, USA

New Generation of Standards and Potential Impacts of Food Borne Ill Incidence on Market Movements and Prices of Fresh Produce in the US (ID #1106)
Marco A. Palma, Texas A & M University, USA
Luis Ribera, Texas A & M University, USA
David Bessler, Texas A & M University, USA
David Knutson, Texas A & M University, USA
Mechel Paggi, California State University, USA

Analyzes of Private Market Coordination Mechanism in the Hungarian Dairy Sector (ID #1107)
Gábor G. Szabó, Hungarian Academy of Sciences, Institute of Economics, Hungary
Péter Popovics, University of Debrecen, Hungary

Wine Market Structure and Consumer Demand (ID #1108)
Antonio Stasi, University of Foggia, Italy
Antonio Seccia, University of Bari, Italy
Gianluca Nardone, University of Foggia, Italy

Relocalizing Pork Production and Supply: Building Bridges, Not Walls (ID #1116) paper
Rannia Nijhoff-Savvaki, Wageningen University, The Netherlands
Jacques Trienekens, Wageningen University, The Netherlands
Onno Omta, Wageningen University, The Netherlands

Linking Farmers to Markets in the Western Balkans: An Unfinished Job (ID #1117)
Nancy Cochrane, United States Dept. of Agriculture (USDA), USA

Assessing the Impact of Direct Marketing in Overall Business Strategy: A Double Hurdle Approach (ID #1118)
Tyler Mark, Louisiana State University, USA
Ashok Mishra, Louisiana State University, USA
oshua Detre, Louisiana State University, USA
Adun Adhikari, Louisiana State University, USA

Sustainable Biodiesel Production from Cotton Seed Chain in Brazil (ID #1120)
Jessica Sanches, FEA-RP/USP – Markestrat, Brazil
Marco Antonio Conejero, FEA-RP/USP – Markestrat, Brazil
Marcos Fava Neves, University of Sao Paulo and Markestrat, Brazil
Mairun Junqueira Alves Pinto, FEA-RP/USP – Markestrat, Brazil

Agri-Food Clusters and Competitiveness. Interventions in Two Pre-Clusters in Uruguay (ID #1124)
Hernan Palau, University of Buenos Aires, Argentina
Sebastian Senesi University of Buenos Aires, Argentina
Facundo Neyra, University of Buenos Aires, Argentina
Fernando Mogni, University of Buenos Aires, Argentina
Fernando Vilella, University of Buenos Aires, Argentina

The Emergence of Hybrid Forms in Argentina’s Grain Production Sector (ID #1125)
Fabio Chaddad, University of Missouri, USA
Sebastian Senesi, University of Buenos Aires, Argentina
Hernan Palau, University of Buenos Aires, Argentina
Fernando Vilella, University of Buenos Aires, Argentina

A Study of the Producer-Industry Transaction in the Argentine Milk Chain - a New Institutional Economics Approach (ID #1127)
Evangelina Dulce, University of Buenos Aires, Argentina
Sebastian Senesi, University of Buenos Aires, Argentina
Fernando Vilella, University of Buenos Aires, Argentina
Hernan Palau, University of Buenos Aires, Argentina
Mercedes Barilatti, University of Buenos Aires, Argentina

Managing Sustainable Agri-food Chain Relationships - Factors Affecting Relationship Quality and Stability Dimensions (ID #1128)
Christian Fischer, Massey University, Agribusiness, New Zealand

Opportunities for Innovation in Fruit & Vegetable Marketing - A Value Chain Approach (ID #1129)
Christian Fischer, Massey University, New Zealand

Farm-to-Institution Supply Chains: Practices, Challenges and Performance Measures (ID #1130)
Getachew Abatekassa, Michigan State University, USA
Christopher Peterson, Michigan State University, USA

Food versus Fuel: Adoption and Distribution of Distillers’ Grains from Ethanol (ID #1132)
Dennis Conley, University of Nebraska-Lincoln, USA

Accountable Relationship Marketing: Evidence of an Agricultural Input Vendor (ID #1139)
Danny Pimentel Claro, Ibmec Sao Paulo, Brazil
Tiago Fischer Ferreira, PENSA, Brazil
Uriel Rotta, PENSA, Brazil

Global Challenges and Local Solutions: Wine Sector Changes in Europe and in Portugal (ID #1140)
Bernardo Pacheco de Carvalho, Technical University of Lisbon, Portugal
Dinah Monteiro, CIAT-CD/REDISA
Neiva Carvalho, CIAT-CD/REDISA

Hispanic Consumers’ Preferences and Willingness-to-Pay for Pasture-Fed Beef in Virginia (ID #1143)
Denise Mainville, Virginia Polytechnic Institute and State University, USA
Jie Luo, Virginia Polytechnic Institute and State University, USA
Wen You, Virginia Polytechnic Institute and State University, USA

Cross-country analysis of differentiation strategies of Italian and German farm tourism: a hedonic pricing approach (ID #1144)
Katia L. Sidali, University of Goettingen, Germany
Achim Spiller, Georg August University Goettingen, Germany
Markus Fahlbusch, Georg August University Goettingen, Germany
F. Regoli, Georg August University Goettingen, Germany
M. Vittuari, Georg August University Goettingen, Germany

Nutrition Information, Nutrition Knowledge and Consumers’ Willingness to Pay for Pasture-Fed Beef: Empirical Evidence from In-Store Experiments (ID #1145)
Denise Mainville, Virginia Polytechnic Institute and State University, USA
Bill Xue, Virginia Polytechnic Institute and State University, USA
Wen You, Virginia Polytechnic Institute and State University, USA
Rudy Nayga, Virginia Polytechnic Institute and State University, USA
Hong Xue, Virginia Polytechnic Institute and State University, USA

Entrepreneurial Supply Chains and Strategic Collaboration: The Case of Bagòss Cheese in Bagolino, Italy (ID #1146)
**BEST PAPER AWARD FINALIST**
Vincent Amanor-Boadu, Kansas State University, USA
Piercarlo Marletta, Kansas State University, USA
Arlo Biere, Kansas State University, USA

Local Food Preferences of Restaurant Consumers (ID #1147)
Jay Lillywhite, New Mexico State University, USA
Jennifer Simonsen, New Mexico State University, USA
Ram Acharya, New Mexico State University, USA
Kassi Laney, New Mexico State University, USA

Of Junk Food and Junk Science (ID #1149)
**BEST PAPER AWARD FINALIST**
Gregory Baker, Santa Clara University, USA
Robert Collins, Santa Clara University, USA

Procurement Strategies of the German Dairy Sector: Empirical Evidence on Contract Design between Dairies and their Agricultural Suppliers (ID #1150)
Stephanie Schlecht, Georg-August-Universität Goettingen, Germany
Achim Spiller, Georg-August-Universität Goettingen, Germany

World Soybean Production: Area Harvested, Yield, and Long-term Projections (ID #1153)
Tadayoshi Masuda, University of Illinois at Urbana-Champaign
Peter Goldsmith, University of Illinois at Urbana-Champaign

The Role of Foreign direct Investment in South African Agriculture (ID #1159)
Ernst Idsardi, University of the Free State, South Africa
Phillipus Cloete, University of the Free State, South Africa
H. D. van Schalkwyk, University of the Free State, South Africa

Is Trust Necessary for Collective Agribusiness Strategies? (ID #1165)
Katia Figueroa Rodriguez, Colegio de Postgraduados, Mexico
Carlos L. Figueroa Rodriguez, Colegio de Postgraduados, Mexico
Benjamin Figueroa Sandoval, Colegio de Postgraduados, Mexico

Investigating the Sufficiency of Geographic Diversification in Limiting Contract Grower Risk (ID #1168)
Andre Louw, University of Pretoria, South Africa
Mariette Geyser, University of Pretoria, South Africa
Louis Botha, Grainvest Futures (Pty) Ltd, South Africa
Leah Ndanga, Universioty of Pretoria, South Africa

Modelling Wine Choice: Investigating the Determinants of wine choice among of the “Black Diamonds” (ID #1169)
Leah Ndanga, University of Pretoria, South Africa
Andre Louw, University of Pretoria, South Africa
Johan van Royen, University of Pretoria, South Africa
Davison Chikazunga, University of Pretoria, South Africa

Recommendations for Restructuring Food Markets in the Southern African Region: Dynamics in Context of the Fresh Produce Sub Sector (ID #1170)
André Louw, University of Pretoria, South Africa
Leah Ndanga, University of Pretoria, South Africa
Davison Chikazunga, University of Pretoria, South Africa
Choolwe Haankuku, University of Pretoria, South Africa

Standard Driven Rural Development: A General Equilibrium Model with Market Imperfections (ID #1172)
Tao Xiang, University of Leuven, Belgium
D’Artis Kancs, University of Leuven, Belgium
Jo Swinnen, University of Leuven, Belgium

Competitiveness of Zacatecas (Mexico) Protected Agriculture: the Fresh Tomato Industry (ID #1173)
Luz E. Padilla-Bernal, Universidad Autonoma de Zacatecas, Mexico
Agustin Rumayor-Rodriguez, Instituto Nacional de Investigaciones Forestales Agrícolas y Pecuarias, Mexico
Oscar Perez-Veyras, Universidad Autonoma de Zacatecas, Mexico
Elivier Reyes-Rivas, Universidad Autonoma de Zacatecas, Mexico

Strategy for Placement of Local Wines in Local Restaurants: A New Mexico Case Study (ID #1174)
Bernd Maier, New Mexico State University, USA
Maurice Zeck, New Mexico State University, USA
William Gorman, New Mexico State University, USA
Jeanine Chavez-Castillo, New Mexico State University, USA
Sherida Elkins, New Mexico State University, USA

Ex Ante Selection Criteria & Ex Post Reasons for Dissatisfaction in Logistics Outsourcing: Empirical Insights from Greek Food SMEs (ID #1176)
Dr. Michael Bourlakis, Brunel University, UK
Mr Ilias P. Vlachos, Agricultural University of Athens, Greece
Dr. T.C. Melewar, Brunel University, UK

The Hungarian Agricultural Excellence Award for Companies and Organization - Development of the Model and its Application (ID #1178)
Pál J. Molnár, University of Szeged, Hungary
Antal Véha, University of Szeged, Hungary

Savoury Dinners or Agro-Marketing? How Slow Food Movement Relates to Traditional Food Product (ID #1179)
Zoltán Erdos, Qualiment Ltd. HNC for EOQ, Hungary

Traceability Development in Fresh Vegetable and Fruit Sector: Hungarian Solution (ID #1183)
József Lehota, Szent István University, Faculty of Social and Economics Institute, Hungary

Soybean Expansion in the Mercosur - Is the Sky the Limit? Analysis of Drivers and Constraints for Policy Making (ID# 1184)
Guy Henry, CIRAD/ProsPER, Argentina
Eduardo Trigo, Grupo CEO, Argentina
Peter Zuurbier, WUR Latin America Office, Brazil

Immersion in International Experiential Learning: The International Business Immersion Program (ID #1185)
Hamish Gow, Michigan State University, USA
Meredith Blumthal, Illinois State University, USA

Facing the Global Challenge to Raise the Innovation Power of Agrifood Companies: Creating an Optimal Innovation Assessment Tool (ID #1189)
Mersiha Tepic, Wageningen University, The Netherlands
Frances Fortuin, Food Valley, The Netherlands
Ono Omta, Wageningen University, The Netherlands
Emiel F. M. Wubben, Wageningen University, The Netherlands
Maarten Batterink, Wageningen University, The Netherlands
Ron Kemp, Wageningen University, The Netherlands

Consumer Awareness of Functional Foods in Hungary (ID #1190)
Zoltán Szakály, University of Kaposvár,, Hungary
Orsolya Szigeti, University of Kaposvár, Hungary
Viktoria Szente, University of Kaposvár, Hungary

Customer Branding: A Look at How Consumers Brand Fruit and Vegetables (ID #1192)
Julie Pennington, University of Wisconsin-Eau Claire, USA
Dwayne Ball, University of Nebraska-Lincoln, USA
Kumar Rao, Gallup, USA

Analyzing some Relationships between the Pork Segments in Brazil and Europe (ID #1193)
Maria Stella Melo Saab, University of Sao Paulo and Markestrat, Brazil
Marcos Fava Neves, University of Sao Paulo and Markestrat, Brazil
Lucas Sciencia do Prado, University of Sao Paulo and Markestrat, Brazil

Competitiveness of Albanian Agriculture: Value Chain Study for Fruit and Vegetable Sector in Fier Region (ID #1195)
Engjell Skreli, Agricultural University of Tirana, Albania
Catherine Chan-Halbrendt, University of Hawaii, USA
Astrit Balliu, Agriculture University of Tirana, Albania

Application of the Hungarian Agricultural Excellence Award by the PICK Szeged Meat Company (ID #1197)
László Sutka, PICK Szeged Meat Company, Hungary
Zsuzsanna Varró, PICK Szeged Meat Company, Hungary

The Triple Bottom Line: What is the Impact on the Returns to Agribusiness Stocks (ID #1199)
Joshua Detre, Louisiana State University, USA
Michael Gunderson, University of Florida, USA

Perspectives on Global Trends in Food Quality and Safety (ID #1201)
John Noonan, Curtin University of Technology, Australia
Peter Batt, Curtin University of Technology, Australia

Salacca “Exotic” Fruit of Indonesia Challenge to Compete in International Market - Case Study: Export Challenge of Salacca “Pondoh” Variety to China (ID #1202)
Ahmad Dimyati, Ministry of Agriculture, Department of Horticulture, Indonesia

Planning Model Supporting Information and Service Agency in Meat Chains Designing Services in Chain Oriented Health Management (ID #1204)
Verena Schütz, University of Bonn, Germany
Brigitte Petersen, University of Bonn, Germany

Determinants, Costs, and Benefits of Small Farmer inclusion in Restructured Agrifood Chains: A Case Study of Dairy Industry in India (ID #1209)
**BEST PAPER AWARD FINALIST**
Vijay Sharma, Indian Institute of Management, India

Willingness to Pay Premium for Foods Produced in Taiwan and Country of Origin Labeling: Results from Auction Experiment (ID #1211)
Wen S. Chern, National Chung Cheng University, Department of Economics, Chai Yi, Taiwan

Consumer Market Segments in the Philippine Vegetable Industry (ID #1212)
Sylvia B. Concepcion, University of the Philippines Mindanao, Philippines

Grasp of Goals: Successful Management of Supply Chain Networks in the Agribusiness of Central and Eastern Europe (ID #1213)
Taras Gagalyuk, Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO), Germany
Jon Hanf, Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO), Germany

Power Shifts along the Supply Chain: Managerial Implications for Russian Agri-food Business (ID #1216)
Vera Belaya, Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO), Germany
Jon Hanf, Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO), Germany

Do Private Labels Evoke Customer Loyalty in Food Retailing? (ID #1217)
**BEST PAPER AWARD FINALIST**
Nadine Wettstein, Leibniz Institute of Agricultural Development in Central and Eastern Europe, Germany
Stephan Brosig, Leibniz Institute of Agricultural Development in Central and Eastern Europe, Germany
Thomas Glauben, Leibniz Institute of Agricultural Development in Central and Eastern Europe, Germany
Jon Hanf, Leibniz Institute of Agricultural Development in Central and Eastern Europe, Germany
Jens Peter-Loy, Christian-Albrechts-University of Kiel, Germany

Macroenvironment for Liquid Biofuels in a Governmental Perspective: A Comparative Analysis of Public Policies in Germany, Brazil and the United States of America (ID #1218)
Edson Talamini, Federal University of Grande Dourados - UFGD, Brazil
Emmiel Wubben, Wageningen University, The Netherlands
Antonio Padula, Federal University of Rio Grande do Sul, Brazil
Homero Dewes, Federal University of Grande Do Sul–, Brazil

A Real Options Analysis of Ethanol Plant Investment under Uncertainty (ID #1219)
Todd M. Schmit, Cornell University, USA
Jianchuan Luo, Cornell University, USA
Loren W, Tauer, Cornell University, USA

Is Trust Necessary in Supply Chain Networks? First Impressions of Hungarian Examples (ID #1220)
Timea Török, Leibniz Institute of Agricultural Development in Central and Eastern Europe, Germany
Jon Hanf, Leibniz Institute of Agricultural Development in Central and Eastern Europe, Germany

Skills, Qualities and Experiences Needed for Future Leaders in Food and Agribusiness Industries of Armenia (ID #1221)
Vardan E. Urutyan, Armenian State Agrarian University, Armenia
Kerry Litzenberg, Texas A&M University, USA

Benefits of Rural Research and Development Investments (ID #1226)
Peter O’Brien, Rural Industries Research & Development Corporation, Australia
Peter Batt, Curtin University of Technology, Australia

CASE STUDIES

Esmeralda Coffee (A) - Taking Advantage of Having the World's Best Coffee (ID #1006)
Ernesto Gallo, EAP Zamorano University, Honduras

Interventions in the Food Value Chain to Improve Quality and Competitiveness: A Case Study of Dairy Cooperative in India (ID #1007)
Gopal Naik, Indian Institute of Management Bangalore, India

Vega Silica Group (ID #1014)
Miguel Angel Llano Irusta, Organization San Telmo, Spain

Factors Influencing Consumers’ Choice of Retail Stores for Fresh Meat in Malaysia (ID #1017)
Norshamliza Chamhuri, Curtin University of Technology, Australia
Peter Batt, Curtin University of Technology, Australia

India’s Food Security Strategy and its Impact on the Food Surplus State of Punjab (ID #1020)
Veena Goel, Punjab Agricultural University, India
Suku Bhaskaran, Victoria University, Australia

Enhancing the International Competitiveness of the Western Australian (WA) Food and Beverage Industry through Facilitating the Adoption of Quality Assurance (QA) Programs (ID #1021)
Georg Küpper, Curtin University of Technology, Australia

Sustainability Management in the Value Chain: from the Farmland to the Table (ID #1027)
**BEST PAPER AWARD FINALIST**
Roberto Scare, Faculty of Ec. Business Adm. and Acc. of Ribeirão Preto, University of São Paulo, Brazil
Carla Martoni Gomes, Faculty of Ec. Business Adm. and Acc. of Ribeirão Preto, University of São Paulo, Brazil
Andressa Berto, Faculty of Ec. Business Adm. and Acc. of Ribeirão Preto, University of São Paulo, Brazil

Technology diffusion in agro-cluster: The role of multinational Companies in the case of Almeria (Spain) (ID #1028)
Juan Carlos Pérez Mesa, University of Almería, Spain
Emilio Galdeano Gomez, University of Almería, Spain
Ma. Carmen Galera Quiles, University of Almería, Spain

Telepizza, S. A (ID #1038)
Antonio Garcia de Castro, Instituto Internacional San Telmo, Spain
Rocio Reina Paniagua, Instituto Internacional San Telmo, Spain

Development of Traditional Pork (Mangalica) Production Value Chain (ID #1081)
Gabriella Zsarnóczay, Hungarian Meat Research Institute, Hungary
Ágnes Kovács, Hungarian Meat Research Institute, Hungary

Strategic Decision Making Under Uncertainty: Innovation and New Technology Introduction during Volatile Times (ID #1088)
Michael Boehlje, Purdue University, USA
Maud Roucan-Kane, Purdue University, USA

NESTLÉ DPA: Expansion of the Shared Value Concept in the Milk Chain (ID #1105)
Claudio Antonio Pinheiro Machado Filho, Business School, PENSA, Brazil
Tiago Ferreira Fischer, PENSA, Brazil
Nadia de Barros Alcantara, PENSA, Brazil

Proposition of a Method for Industry Association’s Remuneration (ID #1112)
Marcos Fava Neves, University of Sao Paulo and Markestrat, Brazil
Vinícius Gustavo Trombin, Marketing & Strategic Projects and Research Center, Brazil
Federico Fonseca Lopes, Marketing & Strategic Projects and Research Center, Brazil
Carla Cristina Martoni Pereira Gomes, Marketing & Strategic Projects and Research Center, Brazil

Quality Line Carrefour (ID #1114)
Decio Zylberstsztajn, University of Sao Paulo, Brazil
Eduardo Spers, Brazil
Christiano da Cunha, University of Sao Paulo

Value-Added Increasing Effect of Rural Development in the Fresh Fruit and Vegetable Sector: Lessons Learned and Future Possibilities (ID #1134)
Anikó Juhász, Szent István University, Institute of Agricultural Economics, Gödöllo, Hungary

Environmental Conservation and Coordination Aspects - The Nature Conservancy Case Study in Brazil (ID #1135)
Samuel Ribeiro Giordano, University of Sao Paulo, Brazil
Silvia Morales de Queiroz Caleman, University of Sao Paulo, Brazil
Claudio Antonio Pinheiro Machado Filho, University of Sao Paulo, Brazil

To Go or Not to Go Buffalo (ID #1151) (Part A) (Part B) (Part C)
Elliot Currie, University of Guelph, Canada
Melanie Lang, University of Guelph, Canada

How the Cookie Crumbles: The Case of Gluten-Free Cookies (ID #1161)
Norbert Wilson, Auburn University, USA

Economic and Market Connections of Production and Trade of Organic Foods - with Special Respect to Product Chain of Organic Milk (ID #1191)
Viktoria Szente, University of Kaposvár, Hungary
Csaba Borbély, University of Kaposvár, Hungary
Attila Máthé, University of Kaposvár, Hungary
Zoltán Szakály, University of Kaposvár, Hungary

Paradigm Shift in the Floriculture Sector by Cooperation Science/Business (ID #1203)
Joséphine Jegen, INHolland University, The Netherlands
Woody Maijers, INHolland University, The Netherlands

Relation between Price and Quality of Meat Products in the Czech Republic (ID #1225)
Bo-Anne Belkova, Institute of Chemical Technology in Prague, Czech Republic

Posters

Exploring Chinese Urban Markets for U.S. Pork (ID #1022)
David Ortega, Purdue University, USA
Holly Wang, Purdue University, USA
Laping Wu, China Agricultural University, China

Quality Control and Traceability of Crop and Forage Production (ID #1030)
Gyori Zoltán, University of Debrecen, Hungary
Péter Sipos, University of Debrecen, Hungary

The Characteristic and Development of Urban Farmers Market in Malaysia; A Case Study of the Satok Weekend Market and Payang Central Market (ID #1072)
Abdul Rahman Saili, Curtin University of Technology, Australia
Maria Rola-Rubzen, Curtin University of Technology, Australia

Brazilians in the UK: Ethnicity Consumption and Market Development (ID #1074)
Luis Kluwe Aguiar, Royal Agricultural College, United Kingdom

Market Potential for Pintado Chile Relleno's in the Southwestern United States (ID #1131)
Shawna McLain, New Mexico State University, USA
Ben Wilson, New Mexico State University, USA
Ryan Scott, New Mexico State University, USA
Linzie Amick, New Mexico State University, USA
William Gorman, New Mexico State University, USA

Protecting Health and the Environment Through California's Agricultural Pesticide Regulatory System (ID #1138)
Jan F. Karlik, University of California, USA

Opportunity Analysis of Water Buffalo in Canada (ID #1177)
Melanie Lang, University of Guelph, Canada
Elliot Currie, University of Guelph, Canada

Supply Chain and Quality Problems in Dairy Sector (ID #1186)
Judit Vágány, Budapest College of Management, Hungary
Brigitta Katona, Budapest College of Management, Hungary
Mónika Pónusz, Budapest College of Management, Hungary

Local Solutions and Challenges Using Mediation and Alternative Dispute Resolution in the Food Chain System: Meeting Local Solutions through Understanding of the Local Agriculture Specificity, Food Culture, Neighboring Ethnicity, and Regional Business Potential and Limitations (ID #1200)
Eric Thor, Arizona State University, USA
Veronika Lin, Arizona State University, USA

Food Traceability Systems: Impact on Trade Margins along the Food Supply Chain (ID #1215)
Andres Silva, University of Kent, United Kingdom
Marian Garcia, University of Kent, United Kingdom

Role of Consumer Cooperatives in Linking Farmers to Markets: Evidence from Armenia (ID #1222)
Artur Grigoryan, Int. Center for Agribusiness Research and Education, Armenia
Vardan Urutyan, Int. Center for Agribusiness Research and Education, Armenia
Tigran Hakhnazaryan , FAA ULE, Armenia

Discussion

Discussion Session: Market Oriented Strategies to Revitalize Albania’s Agricultural Industry (ID #1119)

Organized by: Catherine Chan-Halbrendt, University of Hawaii, USA
Halina Zaleski, Universtity of Hawaii, USA
Engjell Skreli, Agricultural University of Tirana, Albania
Tatjana Dishnica, Ministry of Agriculture, Albania
Ana Mane, Agricultural University of Tirana, Albania
Bhari Musabelliu, Agricultural University of Tirana, Albania
Ina Pagria, Agricultural University of Tirana, Albania