International Food and Agribusiness Management Review

Executive Summaries

Research

Cargill: Biotechnology and Value Creation in Wheat
Michael Boland

Consumer Preferences For Public and Private Sector Certifications for Beef Products in the United States and the United Kingdom
Bryan J. Christensen, DeeVon Bailey, Lynn Hunnicutt, and Ruby Ward

Trust and the Decision to Outsource: An Effective Responses and Cognitive Processes
Mark H. Hansen and J.L. 'Bert' Morrow, Jr.

Managing Perceived Risk as a Marketing Strategy for Beef in the UK Foodservice Industry
S. A. Hornibrook and A. Fearne

Victor Melgar's Coffee Farm
Lisa House, Salvador Melgar, and Barry Barnett

Quantifying Choice Along the Vertical Coordination Continuum
Allen F. Wysocki, H. Christopher Peterson , and Stephen B. Harsh

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