2007 | VOLUME 10 ISSUE 1
International Food and Agribusiness Management Review
Research
Growth-related Measures of Brand Equity Elasticity for Food FirmsThomas L. Sporleder and Juan Liu
Consumer Reaction to Beef Safety ScaresSayed H. Saghaian and Michael R. Reed
An Evaluation of Customer Relationship Management (CRM) Practices among Agribusiness FirmsAntonio Torres, Jr., Jay T. Akridge, Allan Gray, Michael Boehlje and Richard Widdows
An Empirical Analysis of the Determinants of Success of Food and Agribusiness E-Commerce FirmsFernando Montealegre , Sarahelen Thompson, and James S. Eales
The Canadian Dairy Commission: An Empirical Survey on its Relevance in Today's Civil SocietySylvain Charlebois , Wolfgang Langenbacher, and Robert D. Tamilia
Case Study
Strategic Marketing Decisions for Organic Agricultural ProducersJon C. Phillips and H. Christopher Peterson
Teaching Notes Available Upon Request
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