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2007  |  VOLUME 10  ISSUE 1

International Food and Agribusiness Management Review

Complete Issue
Executive Summaries
Editorial Team


Growth-related Measures of Brand Equity Elasticity for Food Firms

Thomas L. Sporleder and Juan Liu

Consumer Reaction to Beef Safety Scares

Sayed H. Saghaian and Michael R. Reed

An Evaluation of Customer Relationship Management (CRM) Practices among Agribusiness Firms

Antonio Torres, Jr., Jay T. Akridge, Allan Gray, Michael Boehlje and Richard Widdows

An Empirical Analysis of the Determinants of Success of Food and Agribusiness E-Commerce Firms

Fernando Montealegre , Sarahelen Thompson, and James S. Eales

The Canadian Dairy Commission: An Empirical Survey on its Relevance in Today's Civil Society

Sylvain Charlebois , Wolfgang Langenbacher, and Robert D. Tamilia

Case Study

Strategic Marketing Decisions for Organic Agricultural Producers

Jon C. Phillips and H. Christopher Peterson   
Teaching Notes Available Upon Request

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