| INTERNATIONAL FOOD AND AGRIBUSINESS MANAGEMENT ASSOCIATION |
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Scientific Research Symposium Symposium Chairs: Shanghai, China | June 11 - 12, 2012 |
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Symposium Author Biographies
Symposium Day 1| Paris 8:00 - 10:00
HARVARD STYLE TEACHING CASE 1
Moderator: Jose Antonio Boccherini, Instituto Internacional
San Telmo, Spain
Scaling Up From Smallholder Agriculture in China, North Branch River (643) Kevin Kimle, Iowa State University, USA; Hongdong Guo, Zhejiang University, China
MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS
Moderator: Hernán Palau, University of Buenos Aires, Argentina
Measuring Sustainability in the Agri-Food Sector: BASF’s AgBalance Analysis (636) Markus Frank, BASF SE, Germany
An Analysis of the Argentine Potato Chain: Structure, Features and Quantification (692) Hernán Palau; Fernando Vilella; Sebastián Senesi; Evangelina Dulce; Marcos Daziano; Gustavo Napolitano, Food and Agribusiness Program-FAUBA, Argentina
GLOBAL FOOD AVAILABILITY, COST, TRADE, SECURITY AND SAFETY
Moderator: Marta Wlordarz, Texas A&M University, USA
Alternative Agri-food Networks (AAFNs) to Enhance Food Safety in China (586) Jun Cao, Texas A&M University, China
Study on Strategic Cooperation Between Producing Area and Marketing Area about Healthy Breeding Industry of Live Pigs in China (754) Liu Qing; Chen Liming; Xiao Ninjing; Li Hui; Lu Fengjun, China Agricultural University, China
ENVIRONMENTAL TENSIONS AND CAPABILITIES IN THE MODERN FOOD CHAIN
Moderator: Antonio Domingos Padula, Federal University at Porto Alegre, Brazil
Agriculture Producer Responses to Government-Funded Conservation Programs to Address Water Quality (565) Wuyang Hu; Jack Schieffer , University of Kentucky, USA; Aiqin Xia, Qingdao Technological University, China
Interdependent International Relations and the Expansion of the Production and Consumption of Biofuels: The Case of Brazilian Ethanol (567) Antonio Padula; Paloma Mattos, Federal University at Porto Alegre, Brazil
HUMAN CAPITAL DEVELOPMENT TO MEET AGRIBUSINESS NEEDS
Moderator: Per Engelseth, Molde University, Norway
QUARISMA - Joint Model for Academic Quality Management Qualification in Food Chains (638) Susanne Lehnert; Pieternel Luning, Wageningen University, The Netherlands; Stefanie Bruckner, University of Bonn, Germany; Jana-Christina Gawron; Karin Weltring, DGQ e.V., Germany
Developing Discourse on Product Value to Attain Agile Food Networks (550) Oecon Per Engelseth, Molde University, Norway
MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS
Moderator: Stefano Pascucci, Wageningen University, Netherlands
Pollo Campero in the United States (572) Esteban R. Brenes, Daniel Montoya , INCAE Business School, Costa Rica; Amitava Chattopadhyay, INSEAD Business School, Singapore
Venture Creation Radical Innovation (Stefano Pascucci, Wageningen University, The Netherlands
MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS
Moderator: Roberto Feeney, Austral University, Argentina
Strategic Agenda for Brazilian Agricultural Dealers (590) Lucas Prado, Rodrigo Afonso, Matheus Alberto Consoli, Markestrat Research Center, Brazil; Eduardo Simprini, Markestrat Research Center - UNESP, Brazil
Agricultural Capital Equipment Segmentation in Argentina (545) Roberto Feeney, Austral University, Argentina
CUSTOMER ORIENTATION AND MARKETING
Moderator: Maggie Kisaka - Lwayo, University of Fort Hare, South Africa
Post-Migration Food Habits and its Implications on Marketing: The Case of Sri Lankans Living in NSW, Australia (536) Anoma Ariyawardana, University of Queensland, Australia; Ravindra Samarasinghe, University of Peradeniya, Sri Lanka
Consumer Preference and Consumption of Organic Products in the Eastern Cape Province of South Africa (726) Maggie Kisaka-Lwayo, Ajuruchukwu Obi, University of Fort Hare, South Africa
COMMODITY PRICE VOLATILITY: CAUSES, ISSUES AND SOLUTIONS
Moderator: Theepakorn Jithitikulchai, Texas A&M University, USA
Global Commodities Price Volatility (745)
Theepakorn Jithitikulchai, Texas A&M University, Thailand; Jing Xu, Texas A&M University, China
Issues and Policy Solutions to Commodity Price Volatility in the European Union (597) Beatriz Velazquez, Monika Tothova, European Commission, Directorate for Agriculture and Rural Development, Belgium
DEVELOPMENT OF FOOD AND AGRIBUSINESS SECTORS IN CHINA
Moderator: David Sparling, The University of Western Ontario, Canada
China’s Meat & Egg Production and Soybean Meal Demand For Feed: An Elasticity Analysis and Long-term Projections (722) Tadayoshi Masuda, Research Institute for Humanity & Nature, Japan, Peter Goldsmith, Univ. of Illinois, USA Best Paper Finalist
An Analysis of Consumer Attitudes to Food Safety for Fresh Produce in Urban China (527) Brian Revell, Harper Adams University College, UK
Can Premium Brand Beat Private Label Innovation? (697) Onno Omta, Wageningen University, The Netherlands
GLOBAL FOOD AVAILABILITY, COST, TRADE, SECURITY AND SAFETY
Moderator: Marcos Fava Neves, Markestrat Research Center - FEARP/USP, Brazil
Building U.S. Exports: One BRIC at a Time (731) Jason Henderson, Federal Reserve Bank of Kansas City, USA
Impact of Depreciating Exchange Rate on U.S. Produce Trade (688) Ram Acharya, New Mexico State University, USA
Mapping and Quantification of the Beef Chain in Brazil (651) Marcos Fava Neves, Vinicius Trombin, Rafael Kalaki, Tássia Gerbasi, Markestrat Research Center - FEARP/USP, Brazil
TECHNOLOGY AND INNOVATION IN FOOD AND AGRIBUSINESS VALUE CHAINS
Moderator: Kobus Laubscher, KAMAC, South Africa
Segmenting Consumers of Tomato in Nepal: Implications for Value Chain Development (613) Rajendra Adhikari, Ray Collins, Ximing Sun, University of Queensland, Australia
The Impact of Mass Spraying Programme on Cocoa Production in Ghana (556) Eric Naminse, Michael Fosu, Yussif Nongyenge, University for Development Studies, Ghana
Food Availability in the Far North of Republic Sakha (Yakutia) (589) Valentina Mikhaylova, Igor Sergeev, Yakutsk State Univ. Russia
HUMAN CAPITAL DEVELOPMENT TO MEET AGRIBUSINESS NEEDS
Moderator: Jabir Ali, Indian Institute of Management Lucknow, India
Need for Training the Workforce on Climate Change and Business Sustainability (715) Jabir Ali, Sushil Kumar, Indian Institute of Management Lucknow, India
Walking the Chain: Training Stakeholders From Developing Countries in Agrifood Supply Chain Management (566) Ray Collins, Tim Sun, The University of Queensland, Australia
Understanding Farmer’s Perception to Environmentally Sustainable Practices for Enhanced Food Security Using Fuzzy Cognitive Mapping (682) Jacqueline Halbrendt, Steven Gray, Catherine Chan-Halbrendt, Linsey Shariq, University of Hawaii at Manoa, USA Bir Bahadur Tamang, LIBIRD, Nepal
MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS
Moderator: Vera Bitsch, Technical University of Munich, Germany
The Influence of Networking and Absorptive Capacity on the Innovativeness of Farmers in the Dutch Pork Sector (543)
Jaques Trienekens, Mersiha Tepic, Robert Hoste, Onno Omta, Wageningen University, The Netherlands Best Paper Finalist
Uncertainty as a Key Decision Factor: Evidence from the Interaction Between Farmers and Processors in the Frozen Vegetable Agribusiness in Argentina (618) Hernán Palau, Marcos Danziano, Sebastián Senesi, Evangelina Dulce, Food and Agribusiness Program-FAUBA, Argentina
Defensive or Offensive Motivation of Associative Groups in Citrus and Honey Growers in Argentina (711) Fernando Mogni, Sebastián Senesi, Hernán Palau, Food and Agribusiness Program-FAUBA, Argentina;Alberto Verasay, Juan Almiron, PROSAP, Argentina
CUSTOMER ORIENTATION AND MARKETING
Moderator: Xiaoyong Zhang, Wageningen University and Research Centre, Netherlands
Testing for a Change in Consumer Tastes for Fresh Fruits and Vegetables: A Structural Latent Variable Approach (689) Ram Acharya, New Mexico State University, USA
Value Orientation, Environment Belief and Sustainable Food Consumption Behavior in China (594) Xiao-Yong Zhang, Wageningen University and Research Centre, The Netherlands
Pairing Vegetables and Wine - Relationships between Taste, Lifestyle and Marketing Strategies (570) Robert Bergman, Peter Batt, Curtin University, Australia
CUSTOMER ORIENTATION AND MARKETING
Moderator: Vincent Amanor-Boadu, Kansas State University, USA
The Role of Motivation in Maintaining Dietary Health (588) Michael Lindbloom, Kansas State University, USA; Wanki Moon, Ira Altman, Southern Illinois University, USA
Is Perception Reality: Assessing the Differences in Perceived and Actual Health Status (620) Vincent Amanor-Boadu, Kara Ross, Kansas State University, USA
What Do Consumer Think about Food Safety in Nanjing, China (579) Aijun Liu, Yuehong Chen, Lang Xu, Nanjing Agricultural University, China; Peter Batt, Curtin University, Australia
MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS
Moderator: R. Brent Ross, Michigan State University, USA
Too Legit to Fail? Identifying the Influence of Legitimacy on the Success and Survival of Cool Climate Wine Producers (659) Adam Lovgren, R. Brent Ross, Michigan State University, USA; Fabio Chaddad, University of Missouri-Columbia, USA; Miguel I. Gomez, Cornell University, USA
Driving a Fishery along the Bumpy Ride of Today’s Globalization: The Case of the Australian Southern Rock Lobster Association(635) Domenico Dentoni, Wageningen University, Netherlands
Cooperative Consortium Agroatirro: Combining Social and Economic Goals (634) Daniel Montoya, Felipe Perez, Milton Arguedas, INCAE Business School, Costa Rica
MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS
Moderator: Nic Lees, Lincoln University, New Zealand
Multi-Stakeholder Interaction as a Source for Sustainable Development: Elements Determining Firms ‘Stakeholder Dialogue’ and ‘Knowledge Integration’ Capabilities (558) Margreeth Veldhuizen, Vincent Blok, Domenico Dentoni, Wageningen University, The Netherlands
Using Industry Interactions to Enhance Experiential Learning in Undergraduate Agribusiness Curricula (747) Meredith Blumthal, University of Illinois, USA; Eric Micheels, University of Saskatchewan, Canada
Changing Attitudes to Agribusiness Industries in New Zealand (720) Nic Lees, Lincoln University, New Zealand
ENVIRONMENTAL TENSIONS AND CAPABILITIES IN THE MODERN FOOD CHAIN
Moderator: DeeVon Bailey, Utah State University, USA
Strategies for a More Carbon-Friendly Coffee Value Chain: The Case of Costa Rica’s AAA Coffee (675) Lloyd Rivera, Bernard Kilian, Melissa Soto, Lawrence Pratt, INCAE Business School, Costa Rica
Identified Opportunities and Challenges in CSR Certification-The Case of CSC9000T in China’s Textile Industry (559) Tingting Chen, Swedish University of Agricultural Science, China; Cecilia Mark-Herbert, Swedish University of Agricultural Sciences, Sweden
Chinese Consumer Preference and Willingness to Pay for Fair Trade Coffee (547) Wuyang Hu, Shang-Ho Yang , University of Kentucky, USA; Huanda Guan, Ping Qing, Huazhong Agricultural Univ., China; Yun Liu, Zhongnan University, China
GLOBAL FOOD AVAILABILITY, COST, TRADE, SECURITY AND SAFETY
Moderator: Walt Armbruster, Farm Foundation, USA
How to Treat Farmers Fairly? - Results of a Farmer Survey (637) Best Paper Finalist Anneke Hellberg-Bahr, Achim Spiller, Georg-August University Goettingen, Germany
Farm Diversification - A Target of the Common Agricultural Policy? (601) Nina Hyytiä, University of Helsinki, Finland
Competitiveness of the Orange Juice Chain in Brazil (650) Marcos Fava Neves, Vinicius Trombin, Refael Kalaki, Frederico Lopes, Markestrat Research Center - FEARP/USP, Brazil
GLOBAL FOOD AVAILABILITY, COST, TRADE, SECURITY AND SAFETY
Moderator: Hernán Palau, University of Buenos Aires, Argentina
Food Costs for Low-Income Families in Santa Clara County, California (725) Michael Harwood, Gregory Baker, Santa Clara University, USA
Animal Welfare: Threat or Opportunity for Business? (625) Hernán Palau, Sebastián Senesi, Marcos Danziano, Food and Agribusiness Program-FAUBA, Argentina
Ontario Apple Industry: Assess Competitiveness by Understanding the Voice of Customer (669) Sylvain Charlebois, Dhaval Shukla, University of Guelph, Canada
MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS
Moderator: R. Brent Ross, Michigan State University, USA
Identifying Paths of SMEs Pursuing International Buyers, and the Influence of Third Parties: Cases from Latin American Agri-Food SMEs (581) Miguel Leon Solorzano, Domenico Dentoni, Wageningen University, The Netherlands; Daniel Montoya, INCAE Business School, Costa Rica
Patterns of Vertical Integration and Market Orientation in Small Family Dairy Farms in Latin America: Three Case Studies in Nicaragua, Ecuador and Paraguay. (721) Alejandro Galetto, Austral University, Argentina; Michael Cook, University of Missouri, USA
The Valldal Strawberry Case (564) Oecon Per Engelseth, Aalesund University College, Norway; Scient Aksel Døving, Landbruk Nordvest, Norway
MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS
Moderator: Birgit Schulze, Christian-Albrechts-University Kiel, Germany
To Certify or Not to Certify? Decomposing the Organic Production and Certification Decisions (538) Michael Veldstra, Corinne Alexander, Maria Marshall, Ariana Torres, Purdue University, USA
Adoption of HACCP Food Safety Metasystem by Agri-Food Processing Enterprises in Sri Lanka : An Empirical Assessment on Incentives for Firms to Act (592) Menuka Udugama, Udith Jayasinghe-Mudalige, Ikram Mohideen, Wayamba University of Sri Lanka, Sri Lanka
AMOR -Improving Inspection Strategies in Agri-Food Supply Chains (608) Juliane Lang, Brigitte Petersen, University of Bonn, Germany
CUSTOMER ORIENTATION AND MARKETING
Moderator: Vincent Amanor-Boadu, Kansas State University, USA
“To Make or to Buy”, is This the Question? Testing Making or Buying Decisions to Explain Innovation Sourcing Strategies in the Food Sector (737)
Stefano Pascucci, Wageningen University, The Netherlands Best Paper Finalist
Organic Produces In Brazil: From An Ideological Start To A Market Choice (577) Antonio Padula, Dionéia Dalcin, João Batista de Freitas, Homero Dewes, Federal University of Rio Grande Do Sul, Brazil
Visitor Preferences Toward Campfires in National Forest Developed Campgrounds (626) Jay Lillywhite, New Mexico State University, USA
CUSTOMER ORIENTATION AND MARKETING
Moderator: Surendra Singh, Tennessee State University, USA
Sri Lankan Consumer Preference for Red Lentils: A Conjoint Approach (585) Anoma Ariyawardana, Allan Lisle, University of Queensland, Australia; Ramu Govindasamy, Rutgers University, USA, L.H.P. Gunaratne, University of Peradeniya, Sri Lanka
Consumers’ Preferences and their Willingness to Pay for Juice with Different Packaging Options in Selected European Countries (609) Stefan Kurka, Klaus Menrad, Straubing Center of Science, Germany
Consumers’ Willingness to Pay More for Ethnic Greens and Herbs: An Econometrics Framework (713) Ramu Govindasamy, Rutgers University, USA; Venkata Puduri, Independent Consultant, USA
COMMODITY PRICE VOLATILITY: CAUSES, ISSUES AND SOLUTIONS
Moderator: Veena Goel, Punjab Agricultural University, India
Food Price Volatility: Multivariate Analysis (746) Theepakorn Jithitikulchai, Texas A&M University, Thailand; Ariun Ishdorj, Texas A&M University, Mongolia
Commodity Food Price Volatility - A Problem, A Necessity, and Cause for Reform (716) John Williams, Australian Food Security Institute, Australia
Food Crisis Induced Swings in the Role of Public Interventions in Indian Food Markets: Recent Experiences (690) Veena Goel, Punjab Agricultural University, India
HARVARD STYLE TEACHING CASE 2
Moderator: Jose Antonio Boccherini, Instituto Internacional San Telmo, Spain
Super Selectos: Wining the War against Wal-Mart? (574) Daniel Montoya, Esteban R. Brenes, INCAE Business School, Costa Rica
DEVELOPMENT OF FOOD AND AGRIBUSINESS SECTORS IN CHINA
Moderator: Elena Garnevska, Massey University, New Zealand
Globalisation of Chinese Food and Agribusiness: Direct Foreign Investment in the New Zealand Dairy Industry (672) Nic Lees, Lincoln University, New Zealand
Exporting New Zealand Wine to China: Opportunities and Challenges (584) Elena Garnevska, Runhua Xia, Daniel Conforte, Massey University, New Zealand
GLOBAL FOOD AVAILABILITY, COST, TRADE, SECURITY AND SAFETY
Moderator: John Williams, Australian Food Security Inst., Australia
Market Concentration and Food Security in Developing Economies: The Supermarket Power and the Food Prices in Brazil (662) Vitor Dalla Corte, Sibele Oliveira, Homero Dewes, Federal University of Rio Grande do Sul,Brazil
The Competitiveness of Beef Chain in Brazil (666) Marcos Fava Neves, Maria Stella Saab, Fernanda Canto-Guina, Markestrat Research Center - FEARP/USP, Brazil
TECHNOLOGY AND INNOVATION IN FOOD AND AGRIBUSINESS VALUE CHAINS
Moderator: Ram Acharya, New Mexico State University, USA
Improving Smallholder Livelihoods Through Local Value Chain Development: A Case Study of Goat Milk Yogurt in Tanzania (641) Best Paper Finalist Helene Lie, Karl Rich, Anne M. Jervell, Norwegian University of Life Sciences, Norway; Lusato R Kurwijila, Sokoine University of Agriculture, Tanzania
Utilization of Rice Bran for Oil Extraction to Cope with Country Demand and Protein Source to Alleviate Protein Energy Malnutrition (758) Hafiz Ansar Rasul Suleria, University of Agriculture, Faisalabad, Pakistan, Pakistan
HUMAN CAPITAL DEVELOPMENT TO MEET AGRIBUSINESS NEEDS
Moderator: Vardan Urutyan, ICARE, Armenia
Identifying the Gaps in Necessary Capabilities for Agribusiness Managers in a Dynamic Agricultural Industry (656) John Lai, Allan Gray, Purdue University, USA
Human Capital Development for the Evolving 21st Century Bio-based Economy: Assessing Needs of Education Skills and Capabilities for Agribusiness Enterprises. (655) Surendra Singh, Prabodh Illukpitiya, Sammy Comer, Tennessee State University, USA; Peter Nelson, BioDimensions, Inc., USA
MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS
Moderator: Edward Mabaya, Cornell University, USA
Next Steps: Rethinking the Future of CSR at Novus International (676) Edward Mabaya, Cornell University, USA; Joyce Cacho, Adinura Advisory, LLC, USA; Krisztina Tihanyi, Market Matters Inc., USA; Michelle Nwoga, University of London, UK
CUSTOMER ORIENTATION AND MARKETING
Moderator: Laura Donnet, International Maize and Wheat Improvement Center, Mexico
Seed Market Segmentation in Argentina: How do Argentine Farmers Buy their Expendable Inputs? (546)Roberto Feeney, Austral University, Argentina
A Market Potential Index for Improved Maize Seeds in Mexico (740) Laura Donnet, Damaris Lopez, Jonathan Hellin, International Maize and Wheat Improvement Center, Mexico
CUSTOMER ORIENTATION AND MARKETING
Moderator: Matheus Consoli, Markestrat Research Center - FEARP/USP, Brazil
Farm Inputs Distribution Drivers in Brazil - Challenges and Opportunities for Agdealers and Manufactures (614) Matheus Alberto Cônsoli, Lucas Prado, Roberto Fava Scare, Markestrat Research Center - FEARP/USP, Brazil
Impact of Exchange Rate Volatility on Market Shares of South African Citrus Exports (540) Maggie Kisaka-Lwayo, University of Fort Hare, South Africa
COMMODITY PRICE VOLATILITY: CAUSES, ISSUES AND SOLUTIONS
Moderator: Dennis Conley, University of Nebraska - Lincoln, USA
Factors Affecting the Export Demand for U.S. Pistachios (551) Sayed Saghaian, Zijuan Zheng, Michael Reed, University of Kentucky, USA
U.S. Economic Policies and the Growing Influence of China on the U.S. Ethanol Industry (759) Dennis Conley, University of Nebraska - Lincoln, USA
DEVELOPMENT OF FOOD AND AGRIBUSINESS SECTORS IN CHINA
Moderator: Wuyang Hu, University of Kentucky, USA
A Study of Economies of Scale for Farmer Cooperatives in China’s Shanxi Province (532) DeeVon Bailey, Utah State University, USA; Jing Liu, Northwest Agricultural and Forestry University, China
Trust and Personal Interaction as Mediating Factors in Chinese Farmers Decisions to Join Cooperatives - Application of PLS Modeling (548) Tursinbek Sultan, Karin Kataria, Leibniz Institute of Agricultural Development,Germany
Trust in Chinese Agri-Food Cooperatives: A Games Approach (708) Hualiang Lu, Nanjing University of Finance and Economics, China; Annemarie Kormelinck, Roldan Muradian, Ruerd Ruben, Radboud University Nijmegen, Netherlands; Xiaochun Lu, Nanjing University, China
GLOBAL FOOD AVAILABILITY, COST, TRADE, SECURITY AND SAFETY
Moderator: Ajuruchukwu Obi, University of Fort Hare, South Africa
Ethical Trading: Implications of the Human Rights Watch Report on South African Fruit Exports (729) Ajuruchukwu Obi, Maggie Kisaka-Lwayo, Portia Ndou, University of Fort Hare, South Africa
A Multiple Criteria Analysis for Choosing Between Indigenous and Traditional Food Crops to Promote Food Security in South Africa (710) Johannes van der Merwe, Flippie Cloete, Marinka van der Hoeven, North West University, South Africa
Economic Analysis of Farm Labor and Profitability of Three Tribal Villages in Nepal (681) Brinton Reed, Catherine Chan-Halbrendt, Jacqueline Halbrendt, Cynthia Lai, Theodore J.K. Radovich, University of Hawaii, USA; Prakash Timbu, Local Initiatives for Biodiversity, Research and Development, Nepal
TECHNOLOGY AND INNOVATION IN FOOD AND AGRIBUSINESS VALUE CHAINS
Moderator: David Sparling, The University of Western Ontario, Canada
Measuring Consumer Resistance to Innovation in Meat Packaging - Evidence from Choice Experiments (719) Qing Chen, Sven Anders, Henry An, University of Alberta, Canada
Honibe - Into the Dragon’s Den (728) David Sparling, Pamela Laughland, The University of Western Ontario, Canada
Managerial Practices in Brazilian Agrichemical Dealer Sector (617) Fabio Mizumoto, Getulio Vargas Foundation, Brazil; Henrique Scarpari, Univ. Business Estratégia, Brazil
MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS
Moderator: Marcos Fava Neves, Markestrat Research Center - FEARP/USP, Brazil
The Fruit Chain: Opportunities for a Supply Chain Method (555) Marcos Fava Neves, Julio Kyosen Nakatani, Carla Martoni Gomes, Markestrat Research Center - FEARP/USP, Brazil
Developments of the Brazilian Chicken Meat Industry in International Trade (667) Maria Isabel Fernandes Finger, Carlos Oliveira, Vitor Dalla Corte, Paulo Waquil, Federal University of Rio Grande Do Sul, Brazil
Channel Incentive Programs And The Power Relations Between Crop Protection Chemical Industry Supplier And Dealers In Brazil (660) Lucas Sciencia do Prado, Luciano Thomé Castro, Isabela Teixeira, Marcos Fava Neves, Markestrat Research Center FEARP/USP, Brazil
MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS
Moderator: Vera Bitsch, Technical University of Munich, Germany
The Relationship between Information Exchange Benefits and Performance: the Mediating Effect of Supply Chain Compliance (593) Guangqian Peng, Jacques Trienekens, Onno Omta, Wageningen University, Netherlands,Wensheng Wang, Chinese Academy of Agricultural Sciences, China
Organizational Restrictions for the Sustainable Development of the Artisanal Cheese Business in Argentina. The Case of Sheep Cheese. (693) Hernán Palau, Marcos Daziano, Sebastián Senesi, Evangelina Dulce, Food and Agribusiness Program-FAUBA, Argentina
Competitor Identification in U.S. Agribusiness Supply Chain: A Case Illustration of the U.S. Health Supplement Market (686) Luqun Xie, Victoria Salin, Desmond Ng, Texas A&M University, USA
CUSTOMER ORIENTATION AND MARKETING
Moderator: Birgit Schulze, Christian-Albrechts-University Kiel, Germany
Analysis of Differences in Meat Consumption Patterns (530) Maike Kayser, Achim Spiller, Georg-August-University Goettingen, Germany
Conflicts Between Agriculture and Society: the Role of Lobby Groups in the Animal Welfare Discussion and their Impact on Meat Consumption (647) Birgit Schulze, Ingke Deimel, Christian-Albrechts-University Kiel,Germany; Stefanie Rumm, WissenschaftsZentrum Straubing, Germany
Agricultural Financial Market Segments in Argentina (544) Roberto Feeney, Austral University, Argentina
CUSTOMER ORIENTATION AND MARKETING
Moderator: Maurizio Canavari, University of Bologna, Italy
European Consumers’ Attitudes Towards Brazilian Beef (552) Marcos Campomar, Fernanda Canto-Guina, Ana Ikeda, Janaina Giraldi, University of Sao Paulo, Brazil
Perceptual Map Analysis of Organic Food in China: A Study on Shanghai Consumers (703) Maurizio Canavari, Sergio Marchesini, University of Bologna, Italy; Huliyeti Hasimu, Xinjiang Agricultural University, China
Determinants of Consumer Knowledge in Case of Different Functional Ingredients (591) Onno Omta, Wageningen University, The Netherlands
COMMODITY PRICE VOLATILITY: CAUSES, ISSUES AND SOLUTIONS
Moderator: John Tanui, Nanjing Agricultural University, China
Global Tea Price Volatility, Coping Strategies, and China Production (762) John Kipkorir Tanui, Nanjing Agricultural University, China
Study on Fluctuation of Pig Price in China - Several Explanations Based on Economics (571) Meilian Yu, Chen Zhang, Shanghai Academy of Agricultural Sciences, China
Chicken’s Price Transmission and Volatility in Central Java, Indonesia (615) Panji Deoranto, Brawijaya University, Indonsia; Jose M. Yorobe, Jr., University of Philippines Los Banos, Philippines
HARVARD STYLE TEACHING CASE 3
Moderator: Jose Antonio Boccherini, Instituto Internacional San Telmo, Spain
Market Development for a Chinese Organic Food Company:the Case of Qimei Agricultural Science and Technology Co., Ltd. (648) Brian Henehan, Ralph Christy, Cornell University, USA
TECHNOLOGY AND INNOVATION IN FOOD AND AGRIBUSINESS VALUE CHAINS
Moderator: Peter Goldsmith, University of Illinois, USA
Exposing Multiplex Use of Food Product Standards in Value Generating Networks (539) Oecon Per Engelseth, Molde University, Norway
Innovation in Chinese Agribusinesses: Synergies Between Internal Resources and External Networks (623) Danhong Chen, David Abler, Pennsylvania State University, USA; Xia Gao, Jinan University, China; Qijie Gao, China Agricultural University, China
Technological Change, Buy-Sell Arrangements, and Weak Information Markets in the Swine Genetic Value Chains (748) Peter Goldsmith, Clement Bishinga, University of Illinois, USA
GLOBAL FOOD AVAILABILITY, COST, TRADE, SECURITY AND SAFETY
Moderator: Catherine Chan-Halbrendt, University of Hawaii, USA
Comparative Analysis of Farmer and Professional Preferences Towards Conservation Agriculture Practices in Kendujhar, Odisha: An Analytical Hierarchy Process Study (587) Catherine Chan-Halbrendt, Jacqueline Halbrendt, Chittanrajan Ray, University of Hawaii, USA, Dibakar Naik, Orissa University of Agriculture, India
What Constitutes a Comprehensive Research Framework to Achieve Sustainable Food Security? (678) Getachew Abate Kassa, Technical University of Munich, Germany
Sustainable Adaptation to Drought in Agriculture - A Literature Review (730) Marta Wlodarz, Texas A&M University, USA
FOOD AND AGRIBUSINESS ISSUES
Moderator: Sylvain Charlebois, University of Guelph, Canada
Strategic Succession in Family Businesses: Evidences from Bio-Energy Companies in Brazil (600) Fabio Mizumoto, Matheus Marino, Getulio Vargas Foundation, Brazil
Weather Risk Management by Agriculture Producers (668) Sylvain Charlebois, University of Guelph, Canada; Morina Rennie, Saqib Khan, University of Regina, Canada
Biodiesel Production in Guinea-Bissau: Learning from the Brazilian Experience (603) Antonio Padula, Tito Ianda, Manoela Silva, Federal University at Porto Alegre, Brazil
TECHNOLOGY AND INNOVATION IN FOOD AND AGRIBUSINESS VALUE CHAINS
Moderator: Kobus Laubscher, KAMAC, South Africa
Increasing Productivity Without Losing Jobs in Agriculture (694) Johan van Rooyan, University of Stellenbosch, South Africa; John Purchase, Agricultural Business Chamber, South Africa; Marcos Fava Neves, University of Sao Paula, Brazil; Sifiso Ntombela, National Agricultural Marketing Council, South Africa
MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS
Moderator: Nicola Shadbolt, Massey University, New Zealand
Analyzing Competition in Food and Agribusiness Sector in India During the Post Liberalization Period (714) Jabir Ali, Sushil Kumar, Indian Institute of Management, Lucknow, India
Feasibility Analysis of Dairy Ventures in India (691) Nicola Shadbolt, Dhananjay Apparao, Daniel Conforte, Massey University, New Zealand
Differentiation Strategies of Latin America High Value Added Agribusiness Firms (576) Esteban R. Brenes, Daniel Montoya, INCAE Business School, Costa Rica
CUSTOMER ORIENTATION AND MARKETING
Moderator: DeeVon Bailey, Utah State University, USA
Marketing Local Produce: Consumers’ Valuation of Geographical Indication Labels in Italy (606) Maria Carmela Aprile, Univeristy of Naples, Italy; Vincenzina Caputo, University of Bologna, Italy; Rodolfo Nayga, Jr., University of Arkansas, USA
Formalised Marketing Information as a Catalyst of SME Growth (763) Luca Cacciolatti, Andrew Fearne, University of Kent, UK
Consumer’s Acceptance of Food Processing Technologies (622) Laetitia Delmas, UMR MOISA, France
CUSTOMER ORIENTATION AND MARKETING
Moderator: Lucas Sciencia do Prado, Markestrat Research Center FEARP/USP, Brazil
Category Management In Small Supermarkets: An Opportunity For Food Manufacturers in Emerging Markets (674) Matheus Alberto Cônsoli, Jonny Rodrigues, Leandro Guissoni, Markestrat Research Center - FEARP/USP, Brazil
How do Local and Domestic Promotions Affect Welfare in Seasonal Markets? The Case of Colorado Apples and Their Trade Partners (621) Wenjing Hu, Dawn Thilmany McFadden, Colorado State University, USA; Yuko Onozaka, University of Stavanger, Norway
Factors Influencing Country Branding Development in Agrifood Products: The Case of Phalaenopsis Orchids in Taiwan (766) Hsin-I Hsiao, National Taiwan Ocean University, Taiwan; Ching-Cheng Chang, Institute of Economics, Taiwan; Chia-Hsuan Wu, Taiwan WTO Center, Taiwan; Wen Fang, Chung-Hua Institution for Economic Research, Taiwan
GLOBAL FOOD AVAILABILITY, COST, TRADE, SECURITY AND SAFETY
Moderator: Ellen Huan-Niemi, MTT Agrifood Research Finland
Global Trade in Agricultural Inputs: An Economic Analysis of the Market (649) Ellen Huan-Niemi, Jyrki Niemi, MTT Agrifood Research Finland, Finland
Analysis of the Return Volatility of an Agricultural Commodity Using Stochastic Models with Conditional Heteroskedasticity (679) Sandra Oliveira, University of São Paulo, Brazil; Diego Angelico, Mauricio Higuchi, São Paulo State University, Brazil
A Systems Approach to the Study of Chinese Swine Prices Volatility (568) Liu Qing, Lu Fengjun, China Agricultural University, China; Desmond Ng, Xie Luqun, Texas A&M University, USA
Factors Affecting Retail Coffee Prices, a Study on the U.S Coffee Retail Market (652) Ashutosh Tiwari, Arizona State University, USA; Pratibha Bisht, Premium Farm Fresh Produce Ltd. India, India; Sapna A. Narula, TERI University, India
TECHNOLOGY AND INNOVATION IN FOOD AND AGRIBUSINESS VALUE CHAINS
Moderator: Blessing Maumbe, West Virginia University, USA
The Adoption and Diffusion of Information and Communication Technologies (ICT) Among West Virginia Agritourism Firms: Implications for Agribusiness Value Chain Competitiveness and Sustainability (735) Blessing M. Maumbe, West Virginia University, USA
Identifying Successful Business Models, Strategies and Policies for Promoting Innovation in Biochemical Value Chains (644) David Sparling, Erin Cheney, The University of Western Ontario, Canada; Fred Pries, John Cranfield, University of Guelph, Canada
Creation of a Brand of Origin in Small Farmers Organizations in Brazil: The Case of Coopercuc (612) Marcos Campomar, Ana Ikeda, José Carlos de Lima Jr., Marketstrat Research Center - FEA-USP, Brazil
GLOBAL FOOD AVAILABILITY, COST, TRADE, SECURITY AND SAFETY
Moderator: Eric Thor, Arizona State University, USA
Global Supply Chain Conflict Resolution, Security, and Safety in Expanding Value Chains in China and the APEC Region (582) Eric Thor, Arizona State University, USA
Foot-and-Mouth Disease Alters Pork Markets in Export Competition (619) Michael Reed, Sayed Saghaian,
Shang-Ho Yang, University of Kentucky, USA
Economic Implications of the Food and Drug Administration’s Food Safety Modernization Act (742) Luis Ribera, Marco Palma, Ronald Knutson, Texas A&M University, USA
ENVIRONMENTAL TENSIONS AND CAPABILITIES IN THE MODERN FOOD CHAIN
Moderator: Dennis Conley, University of Nebraska - Lincoln, USA
Willingness to Accept Saving Water for Agricultural Use in a Region of Mexico (705) Luz Padilla Bernal, Alberto Vélez Rodríguez, Francisco Mojarro Davila, Autonomous University of Zacatecas, Mexico
The Cotton Sector: Market Analysis In Brazil (661) Marcos Fava Neves, Mairun Junqueira Alves Pinto, Vinicius Gustavo Trombin, José Carlos de Lima Jr., Leonardo Maso Nassar, Julio Kyosen Nakatani, Markestrat Research Center - FEARP/USP, Brazil
Strategic Plan For Brazilian Fruit: A Proposal to Increase the Competitiveness of the Sector in the International Market (683) Marcos Fava Neves, José Guilherme Nogueira, Markestrat Research Center - FEARP/USP, Brazil
HUMAN CAPITAL DEVELOPMENT TO MEET AGRIBUSINESS NEEDS
Moderator: Michael A Gunderson, University of Florida, USA
Teaching and Learning Economics and Management Research Methods on BS, MS, and PhD Levels: Majors and Non-Majors (598) Vera Bitsch, Technical University of Munich, Germany
Who is Teaching in Food and Agribusiness Management Curriculums? (687) Michael Gunderson, University of Florida, USA; Josh Detre, Louisiana State University, USA
Experimenting With Computerized Aids in a Case-Driven Class (755) Francesco Braga, University of Guelph, Canada
MANAGEMENT OF FOOD AND AGRIBUSINESS FIRMS
Moderator: Sayed Saghaian, University of Kentucky, USA
Financial Distress and Corporate Performance in Agribusiness Firms (645) Ani Katchova, Sierra Enlow, Univ. of Kentucky, USA
The Performance Implications of an Entrepreneurial Orientation within Commercial Grain Operations in Illinois (695) R. Brent Ross, Michigan State University, USA; Nicholas Paulson, University of Illinois, USA; Eric Micheels, University of Saskatchewan, Canada
Neither Wholesale Markets Nor Supermarkets. The Transaction Problem in the Horticultural System in Argentina. (712) Hernán Palau, Sebastián Senesi, Raúl Pérez San Martín, Food and Agribusiness Program-FAUBA, Argentina
CUSTOMER ORIENTATION AND MARKETING
Moderator: Jay Lillywhite, New Mexico State University, USA
Farmers’ Choice of Marketing Strategies: A Study of New Zealand Lamb Producers (664) Jessica Bensemann, Nicola Shadbolt, Daniel Conforte, Massey University, New Zealand
Self-started Versus Family-inherited Business: A Comparison of Unorganized Grocery Retail Store Management in India (696) Jabir Ali, Ashwin Chandra, Indian Institute of Technology Guwahati, India
Geographical Indications: Does It Make Any Difference? (580) Aron Torok, Corvinus University of Budapest, Hungary
CUSTOMER ORIENTATION AND MARKETING
Moderator: Vardan Urutyan, ICARE, Armenia
Farmers Markets in Armenia: Lessons Learnt (734) Vardan Urutyan, Narek Vardanyan, Center for Agribusiness Research and Education (ICARE), Armenia
Defining Local Foods: Food Miles and Food Varieties (569) Wuyang Hu, Marvin Batte, Timothy Woods, University of Kentucky, USA; Stan Ernst, Ohio State Iniversity, USA; Qing Ping, Huazhong Agricultural University, China
Indigenous and Traditional Food Crops in South Africa: Perceptions and Realities (554) PC Cloete, Ernst Idsardi,
North West University, South Africa
COMMODITY PRICE VOLATILITY: CAUSES, ISSUES AND SOLUTIONS
Moderator: Esteban R. Brenes, INCAE Business School, Costa Rica
Alternative Bargaining Model between Farmers and Brokers (733) Yangxuan Liu, Steven Y. Wu, Purdue University, USA
Fresh Potato Price Volatility and Efforts of a Potato Growers Association to Reduce the Volatility Through Production Controls (723) Stephen McGary, Gage Zobell, Brigham Young University, USA
Managing Buyer-Seller Relationships in Contract Farming (658) N T Sudarshan Naidu, Debiprasad Mishra, Institute of Rural Management Anand, India
POSTER DISPLAYS
Red Meat Price Spike in Turkey During 2009-2010 (549) Sayed Saghaian, University of Kentucky, USA; Gokhan Ozertan, Hasan Tekgüç, Bogazici University, Turkey
Food Security and Safety in the Global Supply Chain with Focus on the Americas and the Asia Pacific Region Including China (657) Eric Thor, Arizona State University, USA
Agribusiness and Food Industries in Albania: What do They Need From Future Leaders? (646) Ilir Kapaj, Ana Kapaj, Remzi Keco, Bahri Musabelliu, Agricultural University of Tirana, Albania
Enhancing Rural Women’s Role in Albanian Agriculture (653) Ana Kapaj, Eda Deci, Ilir Kapaj, Donika Kercini, Agricultural University of Tirana, Albania
Agribusiness in Brazil: A Study of the Contribution of an Agricultural Confidence Index on the Economic Trends Anticipation (752) Fabio Mizumoto, Uni. Business Strategy, Brazil; Matheus Marino, Getulio Vargas Foundation, Brazil; Camila Sá, Institute of Education and Research, Brazil
Factors Influencing the Decision of U.S. Consumers to Purchase Specialty Dog Food (628) Jay Lillywhite, New Mexico State University, USA