IFAMA LOGO REDESIGN CONTEST

Purpose

To create a new visual identity for IFAMA that reflects our evolution as the premier global organization in food and agribusiness while maintaining our core values and heritage. The current logo is 35 years old and needs a refresh. We’re looking for a logo that feels modern, professional, and globally inclusive. Think innovation, agriculture, sustainability, and collaboration.

Why Enter?

• $1,000 USD Grand Prize
• Featured as IFAMA’s new global logo
• Free IFAMA Membership
• International exposure
• Portfolio-worthy experience
• Recognized at the IFAMA 2025 World Conference in Brazil

The Impact of IFAMA

For over 30 years, IFAMA has united the world’s leading minds in agribusiness, food systems, and ag-tech. With members spanning six continents, our organization is dedicated to fostering innovation, collaboration, and leadership in the global food supply chain. Since 1991, the annual IFAMA World Conference has served as a premier gathering of academics, industry professionals, students, and policymakers—addressing the most pressing challenges in global food security and sustainability. By contributing to our brand, you're aligning with a mission that drives meaningful change worldwide.

IFAMA Core Values

• Excellence in food and agribusiness
• Global perspective
• Knowledge sharing
• Professional development
• Collaborations with food and ag-sector-industry, academia, NGOs, government
• More on Mission & Values

Current Brand Elements

• Colors: Green (#006838), Blue (#00558C), White
• Secondary Color: Melon (#f89b48)
• Globe: Conveys global/worldwide/international

Who can enter the contest?

• Current students (undergraduate/graduate)
• Early career professionals (within 5 years of graduation)
• Must be an IFAMA member when submitting the logo

Prizes  

Profiles of winners will be featured on IFAMA's website 
First Place – $1,000 USD
Second Place – $500 USD 
Third Place – $250 USD 
People’s Choice – $250 USD 

Authenticity  

• No professional agency submissions 
• Must be original work
• No use of stock graphics or AI-generated logos

Timeline

May 15, 2025 Submission Deadline

June 1–7, 2025 Judging

June 15, 2025 Winners Announced

June 26, 2025 Winners recognized during the IFAMA 2025 World Conference

Accepted File Formats

1. Vector: AI, EPS, or SVG
2. Raster: PNG (transparent background), 600 pixels/inch

Required Size Variations

1. Primary Logo: Full size
2. Secondary Logo: Simplified version for small applications
3. Icon: Social media profile version
4. Favicon: 16x16 pixels
   
   

Required Color Versions 

1. Multi color (no graduations or screens)
2. Single color
3. Black and white 
4. Reverse (white on dark background)
   
   

What to include in email submissions

1. Your name, school or organization, and country
2. Each participant can submit up to three unique designs
3. Logo Files: All required size and color variations, in acceptable formats.
4. Naming convention: IFAMA_Size_Color_LastName.Format (IFAMA_Primary_SingleColor_Martinez.png)
5. Design Rationale (300 words max) explaining how concept connects to IFAMA’s mission
6. Font name and source
7. Statement of original work (no AI, stock images, or plagiarized work) 
8. Optional items to incorporate into the logo design:

Submission Process

Email all items in one email to Mara Doane, IFAMA Branding and Communications (mara@ifama.org) no later than 15-May, 2025. Subject line: Logo Redesign Contest.

Incomplete submissions and submissions received after 15-May will not be considered.
 

Logo Design Best Practices

A. Keep It Simple
• A clean, uncluttered design ensures memorability and versatility.
• Avoid excessive details that may not scale well.

B. Use Meaningful Colors 
• Colors evoke emotions and convey brand personality. 
• Research color psychology to align with brand messaging.

C. Choose the Right Typography
• Custom or well-selected typefaces reinforce brand identity.
• Ensure readability at all sizes.

D. Make It Timeless
• Avoid trends that may become outdated quickly.
• Aim for a classic design with long-term appeal.

Questions?

Email Mara Doane, IFAMA Branding and Communications at mara@ifama.org.

Intellectual Property

• All submissions become property of IFAMA. IFAMA holds exclusive, perpetual rights to all submissions.
• Winner must transfer all rights to IFAMA
• Designer may include the logo in their portfolio.
• Designer will be given credit in initial launch material.
• Attribution will be given to designer.
• IFAMA may refine the design to meet our standards.

Judging Process

Expert Panel Composition

• IFAMA Board Members
• Design professionals
• IFAMA corporate partners
• IFAMA Young Board  

Judging Criteria

Design Execution (40%)
• Visual impact
• Versatility
• Technical quality

Concept (40%)
• Alignment with IFAMA’s mission
• Innovation and creativity
• Meaningful symbolism

Practicality (20%)
• Scalability
• Reproducibility
• Digital application

Scoring Criteria

Judges will evaluate each entry according to the judging criteria. They will then award points to their top three choices:

• 3-points to their highest-scoring entry
• 2-points to their second-highest scoring entry
• 1-point to their third-highest scoring entry

All points from all judges will be added together. The entry with the highest total points wins.