To create a new visual identity for IFAMA that reflects our evolution as the premier global organization in food and agribusiness while maintaining our core values and heritage. The current logo is 35 years old and needs a refresh.
Brand Background
The International Food and Agribusiness Management Association (IFAMA) is a global network of corporate and academic leaders in the food and agribusiness sector dedicated to enabling the global agribusiness community to provide adequate and nutritious food to the world. The organization builds connections between academics, students, agribusiness, and other organizations to solve critical management issues that face the industry today and in the future.
IFAMA Core Values
Excellence in food and agribusiness
Global perspective
Knowledge sharing
Professional development
Collaborations with food and ag-sector-industry, academia, NGOs, government
• Colors: Green (#006838), Blue (#00558C), White • Secondary Color: Melon (#f89b48) • Globe: Conveys global/worldwide/international
Who can enter the contest?
Current students (undergraduate/graduate)
Early career professionals (within 5 years of graduation)
Must be an IFAMA member when submitting the logo
Prizes
Profiles of winners will be featured on IFAMA's website
First Place – $1,000 USD Second Place – $500 USD Third Place – $250 USD People’s Choice – $250 USD
Authenticity
No professional agency submissions
Must be original work
No use of stock graphics or AI-generated logos
Timeline
May 15, 2025Submission Deadline
June 1–7, 2025Judging
June 15, 2025Winners Announced
June 26, 2025Winners recognized during the IFAMA 2025 World Conference
Design Rationale (300 words max) explaining how concept connects to IFAMA’s mission
Font name and source
Statement of original work (no AI, stock images, or plagiarized work)
Optional items to incorporate into the logo design:
Sample business card
Website header
Social media profile image
Submission Process
Email all items in one email to Mara Doane, IFAMA Branding and Communications (mara@ifama.org) no later than 15-May, 2025. Subject line: Logo Redesign Contest.
Incomplete submissions and submissions received after 15-May will not be considered.
Logo Design Best Practices
A. Keep It Simple • A clean, uncluttered design ensures memorability and versatility. • Avoid excessive details that may not scale well.
B. Use Meaningful Colors • Colors evoke emotions and convey brand personality. • Research color psychology to align with brand messaging.
C. Choose the Right Typography • Custom or well-selected typefaces reinforce brand identity. • Ensure readability at all sizes.
D. Make It Timeless • Avoid trends that may become outdated quickly. • Aim for a classic design with long-term appeal.
Questions?
Email Mara Doane, IFAMA Branding and Communications at mara@ifama.org.
Intellectual Property
All submissions become property of IFAMA. IFAMA holds exclusive, perpetual rights to all submissions.
Winner must transfer all rights to IFAMA
Designer may include the logo in their portfolio.
Designer will be given credit in initial launch material.
Attribution will be given to designer.
IFAMA may refine the design to meet our standards.
• Colors: Green (#006838), Blue (#00558C), White