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Monday – Academic Symposium

8:15 – 9:15

Registration Desk Opens
Ground level - Western Gateway Building

9:15 – 9:30

Symposium Welcome
Symposium Chairs: Tracy Bradfield and Verena Otter
Room G.05, Western Gateway Building

9:30 – 11:00

Symposium Kick Off Session
Room G.05, Western Gateway Building

Co-Creating a Research Agenda for the European Agrifood System  Session Organizers: Loïc Sauvée, UniLaSalle, France; Mariantonietta Fiore, University of Foggia, Italy. Presenters: Maeve Henchion, Teagasc, Ireland; Áine Macken-Walsh, Teagasc, Ireland; Thia Hennessy, University College Cork, Ireland; Constantine Iliopoulos, Agricultural Economics Research Institute, Greece; Jan Ingelbeen, Greenyard Frozen Belgium/France; Willaim H. Meyers, National Center for Food and Agricultural Policy, USA

Coffee Break
11:00 – 11:30
Ground Floor Atrium


Research
Block 1
11:30 – 12:45

1A

Supply Chain (Network) Management and Organization – Optimizing Institutional Arrangements  |  Room: G.01  |  Moderator: Verena Otter

11:30 – 11:55

Plural forms of governance in agribusiness systems: Strategic coordination under institutional uncertainty in the Argentine wheat milling industry Fernando Mogni, H. Paulu, R. Saluppo, D. Rotili, and S. Senesi, University of Buenos Aires (Argentina)

11:55 – 12:20

Drivers of contract farming breach: Evidence from the Ghanaian vegetable value chain  Michael Wallace, University College Dublin (Ireland) and D. Souza-Monteiro, Newcastle University (UK)

1B

Marketing Management and Consumer Behavior – Sustainable Consumption  |  Room: G.03  |  Moderator: Guilherme Signorini

11:30 – 11:55

The effect of upcycled information disclosure timing on sensory evaluation across hedonic and utilitarian products Maeve Henchion and E. Hoffman, Teagasc (Ireland); G. Tsalis, Copenhagen Business School (Denmark); M. McCarthy, University College Cork (Ireland)

11:55 – 12:20

Hooked on the hype: Understanding the key factors driving U.S. food consumers’ fear of missing out on social media Xiaomeng Lucock, M. Rombach, M. Guenther, H. Gow and D. Dean, Linconln University (New Zealand)

12:20 – 12:45

Consumer willingness to buy and willingness to pay a premium for climate smart food products Arbindra Rimal and J. Brewer, Missouri State University (USA)

1D

Internal Organization and HRM – Green Knowledge in Agriculture  |  Room: G.08  |  Moderator: Teffany Kartopawrio

11:30 – 11:55

From awareness to transition readiness: Embedding circular bioeconomy into degree programs in agricultural and food sciences across Irish universities Daisy Ifeoma Odunze, D. Barry and H. Mcmahon, Munster Technological University (Ireland)

11:55 – 12:20

Leveraging interactive and non-interactive knowledge portfolio for the transition to sustainable agriculture Ernest Christlieb Amrago, G. Ryan, F. Crowley, J. Doran, University College Cork; J. Loughrey, Teagasc (Ireland)

12:20 – 12:45

Understanding the role of training in supporting the development of organic farms Brian Leonard, K. Kilcline, M. Ryan, Teagasc; B. Leonard, E. Kelly, UCD; Clodagh Morgan (Ireland)

1E

Strategic Management, Economics and Control  |  Room: G.13  |  Moderator: Rajendra Adhiakeri

11:30 – 11:55

Economic feasibility and market opportunities for edible cactus and prickly pear production in South Texas Samuel Zapata, J.C. Martinez-Palomares, Texas A&M University (USA)

11:55 – 12:20

True pricing as a decision-making tool for resilient agri-food systems: A multi-stakeholder research agenda Linda Snippe, Inholland University; S.Goldman, Amsterdam University; F. Praasterink, HAS Green Academy; T. Mazajchik, Inholland University; T. Marti, Avans University; C. van den Broek, True Pricing (Netherlands)

12:20 – 12:45

OILPRO: A feasibility analysis large-scale oilseed rape processing John Paul Clifford and T. Hennessy, University College Cork (Ireland)

1F

Supply Chain (Network) Management and Organization - Trade Channels  |  Room: G.14  |  Moderator: Aaron Staples

11:30 – 11:55

Do trade agreements boost Nepal’s exports? Implications for agribusiness Ram N. Acharya, New Mexico State University (USA)

11:55 – 12:20

Non-neutrality of monetary policy and the interplay of macroeconomic transmission channels in South Africa’s avocado sector Buhlebemvelo Dube, National Agricultural Marketing Council (South Africa)

Case Conference Block 1   
11:30 – 12:45

Room: G.15  | 
Moderator: Brent Ross

11:30 – 11:55

iFood: The impact of consumer feedback on business strategiesDubeinicius Cambaúva, B. Guimarães Pereira, M.F. Neves and B.P. Casagrande, Harven Agribusiness School and FEARP-University of São Paulo (Brazil)

11:55 – 12:20

Royal Brewing Company: The barley supply dilemma Shad Mills, C. Self and R. Abbott, Purdue University (USA)

12:20 – 12:45

FERSAM Agroindustrial: From commodity production to diversification and open innovation Pablo Mac Clay, L. Colombo, B. Piazzardi, Universidad Austral (Argentina)

Room: G.18  | 
Moderator: Susana Falcão

11:30 – 11:55

From Granja Faria to Global Eggs: Overseas investments and internationalization Marcos Fava Neves, V. Cambaúva, L. Franco Martinez, Harven Agribusiness School and FEARP-University of São Paulo (Brazil)

11:55 – 12:20

FONTAGRO: Managing regional agriculture innovation investments across Latin America and the Caribbean Eugenia Saini, IICA - FONTAGRO (USA)

Practitioner Session  1  
11:30 – 12:45

Room: G.02  | 
Moderator: Kevin Chen

11:30 – 12:45

How to Get Your Research Published in an International Journal
IFAMR Editor In Chief, Managing Editor, Kevin Z. Chen, Rui Mao and Administrative Editor, Yunyi Zhao (China)

LUNCH
12:45 – 1:45
Ground Floor Atrium


Research
Block 2
13:45 – 15:00

2A

Supply Chain (Network) Management and Organization – Trade Channels  |  Room: G.01  |  Moderator: Mariette Geyser

1:45 – 2:10

Geopolitical tensions and agricultural trade: Evidence from U.S. wine exports to Canada Aaron Staples, University of Illinois (USA)

2:10 – 2:35

Consumer substitution under tariff countermeasures: Third-country imports and innovated domestic products Eleanor Doyle, University College Cork (Ireland); H. Hou, Beijing Technology and Business University; X. Bi, China Agricultural University (China); R. Yang, Central Queensland University (Australia)

2:35 – 3:00

Beyond dumping: Structural interdependence and resilience in the Brazil-China beef supply chain Otávio Celidonio, D. Manciel and A. Zavalla, Universidade Federal de Mato Grosso (Brazil)

2B

Strategic Management, Economics and Control – Climate Risk Management  |  Room: G.03  |  Moderator: Marie Merlo

1:45 – 2:10

Leveraging machine learning and weather data to enhance demand prediction for bundled climate risk insurance among West African smallholders im Ölkers, K.Takahasi and O. Mußhoff, Humboldt University Berlin (Germany)

2:10 – 2:35

Bridging beliefs and external pressures? Understanding arable farmers’ climate risk decision-making in response to increasing weather fluctuations inda Snippe, Inholland University of Applied Sciences; E.P. Jansen and N. Hussain, University of Groningen (Netherlands)

2:35 – 3:00

Effects of flooding-induced migration on the food security status of farming households in Rivers State, Nigeria Jacinta N. Umechukwu, D. Bruce Sarpong, A. Mensah-Bonsu, A. Ahene-Codjoe, University of Ghana (Ghana); T. Kim, Seoul National University (South Korea)

2C

Entrepreneurship and Innovation Management - Sustainable Packaging  |  Room: G.04  |  Moderator: Lusine Aramyan

1:45 – 2:10

Mind the sustainability gap: Strategic implications for agribusiness in bridging consumer misperceptions of food packaging and origin Stephan G.H. Meyerding, HAW Hamburg (Germany)

2:10 – 2:35

Do information interventions increase the use of sustainable packaging by restaurants? Evidence from a randomized experiment in Honduras Ana Claudia Sant’Anna, West Virginia University; L. Sandoval, Texas Tech University (USA)

2:35 – 3:00

Imagining local food system futures: Exploring the role of images in firm growth for artisan food entrepreneurs Richael Connolly, L. Repar, J. Bogiue, University College Cork (Ireland)

2D

Strategic Management, Economics and Control – Sustainability/Resilience Assessment and Impact  |  Room: G.08  |  Moderator: Roberto Fava Scare

1:45 – 2:10

Green trade, unequal burdens: The EU Green Deal’s implications for developing country fruit exporters Melissa Van Der Merwe, Stellenbosch University; M. Gouse, T. Davids, H. Ottermann, W. Durand, K. Truter, D. van der Westhuizen, Bureau for Food and Agricultural Policy (South Africa)

2:10 – 2:35

Agribusiness system resilience: A framework for analysis and benchmarking Susan Yuko Higashi, S. Morales de Queiroz Caleman, B. Saito, Federal University of Mato Grosso do Sul; G. Fowler de Avila Monteiro, Insper (Brazil)

2:35 – 3:00

Assessing the completeness of agrifood life cycle sustainability assessment: An umbrella review Dr Rajendra Adhikari, The University of Queensland (Australia)

2E

Internal Organization and HRM – Succession Planning  |  Room: G.13  |  Moderator: Kristin Pronschiske

1:45 – 2:10

New entrants as drivers of sustainability: Evidence on generational renewal in Irish agriculture Emma Dillon, Teagasc (Ireland)

2:10 – 2:35

Investigating the relationship between farm succession, stress, and support systems in Irish dairy farming Brian Leonard, E. Kelly, University College Dublin; K. Kilcline, M. Ryan, Teagasc (Ireland)

2:35 – 3:00

Female leadership in the agricultural sector: Obstacles, roles, and opportunities in business succession for a resilient agri-food future Teffany Kartopawiro, Inholland University of Applied Sciences (Netherlands)

2F

Organizational Behavior, Leadership and Change Management - Innovation in Crop Production  |  Room: G.14  |  Moderator: Erin Sherry

1:45 – 2:10

Microbiome technology for sustainable crop production: A systems thinking approach to stakeholder acceptance Sofia Leonti, E. de Vet, Wageningen University; N. Van der Laan, Tilburg University (Netherlands)

2:10 – 2:35

Exploring preferences for biostimulants in field crops: A discrete choice experiment Pablo Mac Clay, University Austral (Argentina) and University of Bonn (Germany); M. Tatic and J. Dürr, University of Bonn (Germany); R. Garfagnoli, AAPRESID (Argentina); M. Torres Dugan, AAPRESID and Tecnoagro SRL(Argentina); J. Sellare, Wageningen University (Netherlands)

2:35 – 3:00

Intellectual property protection of CRISPR gene edited crops Roberto Feeney, Austral University (Argentina)

Case Conference Block 2
1:45 – 3:00

Room: G.15  | 
Moderator: Bernardo Piazzardi

1:45 – 3:00


Showcase 1 / Sidwell Enterprises Mary Shelman, Mary Shelman Group (USA)

Room: G.18  |  Moderator: TBC

1:45 – 2:10

Running on the Agri-Cloud express: How Pinduoduo solves agricultural demand-supply matching puzzle Longbao Wei, W.Xu, Z. Chu, Zhejiang University; K. Hou, Pinduoduo Company (China)

2:10 – 2:35

From tradition to internationalization: The trajectory of Baldo S.A. and the future of yerba mate Marcos Fava Neves, V. de Campos, A. F. Boldrin, P. Galvão Caserta, R. F. Scare, Harven Agribusiness School and FEARP-University of São Paulo (Brazil)

Practitioner Session  2
 1:45 – 3:00

Room: G.02  | 
Moderator: Kimberly Morgan

1:45 – 3:00

Testing the power of global market data
Martha Montoya, AgTools (USA); Kimberly Morgan, University of Tennessee (USA)

COFFEE BREAK
3:00 – 3:30
Ground Floor Atrium


Research
Block 3
15:30 – 16:45

3A

Marketing Management and Consumer Behavior – Healthy Consumption  |  Room: G.01  |  Moderator: Kimberly Morgan

3:30 – 3:55

The elasticities of demand for non-alcoholic beer: A 72 country study Fergal O’Connor, Univeristy College Cork; N, Waehning, Univerity of York (Unigted Kingdom); Zubair Kabir, Univeristy College Cork (Ireland)

3:55 – 4:20

Health, environmental quality, and the coronavirus pandemic in Europe Mehdi Saghaian, University of Kentucky (USA); H. Saghaeiannejad Esfahani, University of Kentucky (USA)

4:20 – 4:45

The inclusion of plant proteins in the main meal of the day: An application of social practice theory John Deeley, M. Henchion, Teagasc; M. McCarthy, Cork University Business School (Ireland)

3B

Strategic Management, Economics and Control – Digitilization  |  Room: G.03  |  Moderator: Linda Snippe26

3:30 – 3:55

Simulation-based optimization for decision making under uncertain production environments Anderson Xicay, S. Zapata, Texas A&M University (USA)

3:55 – 4:20

ICT-based climate information and its impact on agronomic decisions among smallholder farmers in Eastern Cape, South Africa Jabulile Manyike and Y. Nocezo, University of Fort Hare (South Africa)

3C

Supply Chain (Network) Management and Organization  |  Room: G.04  |  Moderator: Gyventzy E. Eugene

3:30 – 3:55

Climate signals and market expectations: ENSO effects on white maize option volatility in South Africa Mariette Geyser, A. Pretorius, J. van Rensburg, North-West University (South Africa)

3:55 – 4:20

Investigation of the demand-led legume breeding approach for Europe: A Delphi study assessing expert perspectives Lars Wernze and M. Mergenthaler, South Westphalia University of Applied Sciences (Germany)

4:20 – 4:45

Water governance and agri-food supply-chain resilience: Evidence from water users’ associations in Uttar Pradesh, India Kriti Bardhan Gupta, Indian Institute of Management Lucknow (India)

3D

Strategic Management, Economics and Control - Low-Carbon Agriculture  |  Room: G.08  |  Moderator: Anathi Makamane

3:30 – 3:55

Carbon markets as an emerging agribusiness ecosystem: Governance, coordination and strategic challenges in Argentina Mariano Villiani, F. Mogni, University of Buenos Aires; I. Elena, Embassy of the Netherlands in Argentina (Argentina)

3:55 – 4:20

Adopting low-carbon agricultural certification in South Korea: Drivers, barriers, and opportunities from multiple farm cases Inkyu Lee, N. Kim, J. Moon, Seoul National University; D. Lee, Kangwon National University (Korea)

4:20 – 4:45

Carbon footprint assessment of agricultural research farms: A pathway to low-carbon agriculture in the Western Cape, South Africa Vanessa Barends-Jones, Western Cape Department of Agriculture (South Africa)

3E

Organizational Behavior, Leadership and Change Management – Climate Change and Adaptation  |  Room: G.13  |  Moderator: Costa Iliopoulos

3:30 – 3:55

Climate adaptation by disruption and evolution: The interplay between technological and technical change in cereal markets Erin Sherry, L. Black, P. Cottney, A. Gauley, S. Dhandapani, C. Johnston, D. Patterson, Agri-Food and Biosciences Institute (UK)

3:55 – 4:20

Climate change impacts on crop production systems in Asia through a vulnerability and resilience lens: A systematic literature review Yie Luo, T. Bradfield, T. Hennessy and M. McCarthy, University College Cork (Ireland)

4:20 – 4:45

A very special part of the farm: Lessons for the advancement of sustainable peatland management in Ireland Bridget Carroll and C. Norton, University College Cork (Ireland)

3F

Internal Organization and HRM – Well-Being In Agriculture  |  Room: G.14  |  Moderator: Melissa Van Der Merwe

3:30 – 3:55

Agribusiness and well-being: The impact of gross production value on socioeconomic vulnerability Débora Carrer, USP; M. Braga and M. Carvalho Reis Neves, UFV (Brazil)

3:55 – 4:20

How to improve farmer mental health, stress, and other indicators of well-being? Findings from surveys of dairy farmers in California and the Midwest Shaheer Burney, M. Zillges, G. Hinrichs, University of Wisconsin-River Falls; L. Peña-Lévano, University of California (USA)

4:20 – 4:45

A scoping review on the personal resilience of farmers Liezel Massyn, University of the Free State (South Africa)

Case Conference
Block 3
3:30 – 4:45

Room: G.15  |  Moderator: Rocío Renia

3:30 – 4:45


Showcase 2 / Livestock Improvement Corporation (LIC) Nicola M. Shadbolt, Massey University (New Zealand)

Room: G.18  |  Moderator: Esteban Brenes

3:30 – 3:55

Unifrango: Innovation and competitiveness in the Brazilian poultry chain Bruna C. Agostini, F. R. Valério, M. F. Neves, Harven Agribusiness School, and University of São Paulo (Brazil)

3:55 – 4:20

Maroc Fruit Board: A key player in the Moroccan fruit sector Rocío Renia and E. Garrido, San Telmo Business School (Spain)

4:20 – 4:45

LemeFértil: Balancing global integration and local trust in the distribution of agricultural inputs Marcos Fava Neves, L. Camargo da Silva, B. P. Casagrande, Harven Agribusiness School and FEARP-University of São Paulo (Brazil)

Practitioner
Session 3
3:30 – 4:45

Room: G.02  |  Moderator: Megan Tarr

3:30 – 4:45

Community-scale food infrastructure as a catalyst for innovation
Megan Tarr, Impact Harvester (Ireland)








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