IFAMA EUROPE

Verena Otter

Interests: 

Agri-food chains; consumer markets; B2B trade; organic food; food technologies; food networks; local and global food and agribusiness; market research; business development support; consulting

Affiliation:

Wageningen University
Department, research unit, service: Business, Management & Organisation (BMO); Social Science Group

Country

The Netherlands

Contact information:

Postal address: Postbus 8130, 6700 EW Wageningen, The Netherlands
E-mail : verena.otter@wur.nl

Main topics of interests (in keywords):

- Supply chain network organization and management
- Value chain governance
- Organizational theories
- Strategic management
- Sustainability management and corporate social responsibility,
- Change management
- Business Model Innovation
- Sustainable social and technological innovation (bundles)
- Digitalization in agri-food systems

Short biography:

Verena Otter is Associate Professor in 'Supply Chain Network Organisation and Innovation)' at the Business Management and Organisation group of Wageningen University. She obtained her PhD in Agricultural Science at the Georg-August University of Goettingen (Germany). Her research activities focuses on theories and empirical studies of the organization, management and economics of agri-food supply/value chain networks. Special attention is being given to the dissemination of digital and sustainable innovations and their role for the evolvement of vertical, horizontal and lateral relationships in supply chain networks from the viewpoint of organizational theories and different management fields, including strategic management and entrepreneurial decision-making, sustainability management, innovation- and change management and human resource management. She is involved in the research projects TITAN https://titanproject.eu/, EcoReady https://www.eco-ready.eu/ and BEATLES https://beatles-project.eu/

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