| INTERNATIONAL FOOD AND AGRIBUSINESS MANAGEMENT ASSOCIATION |
Schedule – Academic Symposium Leading scholars and rising voices from across the globe present groundbreaking research shaping the future of food, agriculture, and sustainability. Here an international community of academics tackle the world’s most urgent challenges—from climate resilience and food security to supply chain innovation and agtech adoption. The Symposium runs over two days—Monday and Tuesday—with two 2-hour sessions each day (morning and afternoon). During each session, presentations will take place simultaneously in 9–10 rooms, with each room dedicated to a specific topic. Attendees are welcome to stay in one room or move between rooms. Each presentation lasts 24 minutes: 5 minutes for setup, 15 minutes for the talk, and 4–5 minutes for Q&A. Presentations will follow the order listed in the schedule below. * = Person presenting the paper
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MONDAY, 23–JUNE |
6:45 and 7:30 | Bus Transport from Hotels to Symposium Site Where: Buses will pick up from Ibis (connected to the Multiplan Mall) and TRYP by Wyndham. If you are at Ibis, the bus will be outside of the mall complex in the driveway. A staff person will be onsite to direct you. At TRYP, the bus will be just outside the hotel entrance. When: If you have not picked up your badge and registration packet, please take the first bus, which will be open for loading at 6:30am, and will depart for Harven at 6:45. If you already have your badge, the second bus will load at 7:15am and will leave at 7:30. |
7:30 – 8:30 | Registration Desk Open |
8:30 – 9:00 | Symposium Kick-Off Dr. Rodrigo Farinha; 2025 Academic Symposium Chair, Fundação Getulio Vargas – São Paulo School of Business (Brazil) DabiPark Auditorium |
9:00 – 10:00 | Keynote 1: Native Ecosystem Revitalization Agriculture – Leontino Balbo Junior Leontino Balbo Junior opens the conference with a powerful message on Native Ecosystem Revitalization. Drawing from decades of leadership in organic sugarcane production, he shares how large-scale farming can regenerate soil, preserve biodiversity, and sequester carbon — proving that productivity and sustainability can go hand in hand. |
| Leontino Balbo Junior is Executive Vice President of Native Organic Products, the organic division of the Balbo Group—a family-owned agribusiness that has operated in Brazil's sugarcane sector since the early 1900s. Under his leadership, Native has become the world’s largest producer of organic sugar and ethanol, with sustainable products reaching over 60 countries and serving sectors ranging from food and beverage to cosmetics and pharmaceuticals. As Agricultural Director of Usina São Francisco and Director of Usina Santo Antonio, Leontino has spearheaded an agroecological transformation that integrates productivity with biodiversity conservation, soil regeneration, and carbon sequestration. His work has redefined what's possible in large-scale farming—proving that high-yield agriculture can also restore ecosystems and uplift communities. |
10:00 – 10:30 | Coffee Break |
10:30 – 12:30 | Session 1 |
Session 1A | Digital Transformation | Room: Ourofino | Moderator: Nadia De Barros Alcantara |
10:30 – 10:54 | Digital Transformation in the Agricultural Supply Chain Elder Bruno*, Nuffield BR, Maxxagro Smart Business (Brazil) |
10:54 – 11:18 | From A to A Premier: Freshippo's New Retail Model for Empowering Agriculture through Digitalization Zhechen Chu*, C.Ye, D. M. Trentin, L. Wei, Zhejiang University; W. Yu, Ningbo University; Y. Luo, Hangzhou Freshippo Network Technology Co., Ltd. (China) |
11:18 – 11:42 | IOT-Driven Transformation in Agribusiness: A Comprehensive Framework for Impact Assessment Nadia De Barros Alcantara*, R. B. Filho, C. Mourad, Institute of Management Foundation–FIA; A. Nicolella, C. A. Bonacim, F. Vieira, L. Piola, University of São Paulo (Brazil) |
11:42 – 12:06 | Innovation Into Circular Ecosystems: The Implementation of a Digital Platform in the Food Redistribution Network of Milan Urban Municipality Giulia Valentini*, A. M. Rizzuni, Polytechnic University of Milan (Italy) |
12:06 – 12:30 | Impact of Trade Facilitation, Digitalization and Sector-Specific Measures on Agricultural Trade Allen M. Featherstone*, Yann Duval, C. Utoktham, UN’s Economic and Social Commission for Asia and the Pacific (ESCAP) |
Session 1B | Innovation in Agribusiness | Room: Massey Ferguson | Moderator: Sharon Lucock |
10:30 – 10:54 |
Adding Value to Indigenous Brands Through Collaborative Marketing: Learning from a Māori Grower Collective and a Global Kiwifruit Corporate Hiraina Tangiora*, X. Lucock, D. Dean, H. Matunga, Lincoln University (New Zealand)
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10:54 – 11:18 |
Disturbance – Adaptation: The “Alcachofas Platenses” Case Mariano Villani*, F. Mogni. H. Palau, S. Senesi, University of Buenos Aires (Argentina)
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11:18 – 11:42 |
Effects of Technological Adoption on Coffee Productivity in Patrocínio, Brazil Isabela Romanha De Alcantara*, C. E. De F. Vian, University of São Paulo (Brazil)
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11:42 – 12:06 | Sustainable Biofertilizer In Promoting Regenerative Agriculture Cornel Michael Dominick*, International Institute of Tropical Agriculture (United Republic of Tanzania) |
Session 1C | Cooperatives & Associations | Room: Minerva Foods | Moderator: Susana Falcão |
10:30 – 10:54 | Goplan: Governing a Unique Franchise Business Founded from An Association Fábio Matuoka Mizumoto*, Markestrat and Harven Agribusiness School; A. C. Rodrigues, R. P. Bocchi, Markestrat (Brazil) |
10:54 – 11:18 | Entrepreneurial Women Transforming Angola’s Informal Market: The Case of Chibia – Huíla Susana Falcão*, Fondation Ondjyla (Switzerland), SEIVA – Association for Agribusiness and Entrepreneurship (Angola); C. Maltez, J. da Yoba (Angola) |
11:18 – 11:42 | Governance, Property Rights, and Succession in Agricultural Cooperatives of Mato Grosso Do Sul João Luiz Brandão*, J. L. G. G. Brandão, S. Caleman, Federal University of Mato Grosso do Sul (Brazil) |
11:42 – 12:06 | The Role of Farmers’ Cooperatives and Associations as an Innovation System in Agriculture in Creating Competitive Advantage and Fostering Social-Economic Transformation Among Peasant Farmers in Uganda Alex Kaliro*, Akaliro Investiments Uganda Limited (Uganda) |
12:06 – 12:30 | Improving Efficiency Through Communication and Stakeholder Interrelationships in Emerging Farming Co-Operatives, South Africa Nkele Malahlela*, O. J. Oyesuntimi, North West University Mahikeng (South Africa) |
Session 1D | Risks & Resilience in Agriculture | Room: São Martinho | Moderator: Anathi Makamane |
10:30 – 10:54 | Enhancing Rural Livelihoods and Empowering Youth Through Agripreneurship: An Analysis of the Comprehensive Rural Development Programme in Qwaqwa, Free State, South Africa Anathi Makamane*, Z. Khetsha, University of the Free State (South Africa) |
10:54 – 11:18 |
The Financial Implications of Diversifying Wine Grape to Include Citrus in the Robertson Area, Western Cape, South Africa Blanché Chenay Williams*, O. Perel, University of the Western Cape (South Africa)
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11:18 – 11:42 |
Returns and Volatility of Stocks in the Agrifood Sector: The Case of the S&P Food & Beverage Select Industry Index Mario Ortez Amador*, Virginia Tech; G. Mashange, University of Illinois Urbana-Champaign (USA)
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Session 1E | Farmers Resilience | Room: Sistema OCESP | Moderator: Nic Lees |
10:30 – 10:54 | Factors Affecting Adoption of Digital Technologies by Resource-Constrained Smallholder Farmers in the Eastern Cape Province, South Africa Nasiphi Vusokazi Bontsa Tafeni*, A. Mayekiso, L. Gwala, A. Mushunje, University of Fort Hare (South Africa) |
10:54 – 11:18 | Weathering the Storm: New Zealand Farmer Resilience to Climate-Related Disasters Nic Lees*, S. Lucock, Lincoln University (New Zealand) |
11:18 – 11:42 | Case in Point: Quantifying the Impact of Power-Outages on South African Agricultural Value Chains Kandas Cloete*, M. Van Der Merwe, T. Davids, F. Meyer, L. Pienaar, University of Stellenbosch (South Africa) |
11:42 – 12:06 | Resilience of Commercial Livestock Farmers to Agricultural Drought: Implication for Agribusiness of South Africa Yonas Bahta*, F. Mare, University of the Free State (South Africa) |
Session 1F | Agribusiness Management & Entrepreneurship | Room: AMAGGI | Moderator: Letícia Martinez |
10:30 – 10:54 | Agraria, a Cooperative Committed to the Future Marcos Fava Neves*, A. A. De Freitas, M. A. B. Dos Santos, L. F. Martinez, University of São Paulo (Brazil) |
10:54 – 11:18 |
Villela De Andrade Family: Balancing Tradition and Innovation After 100 Years Fábio Matuoka Mizumoto*, Markestrat and Harven Agribusiness School; R. P. Bocchi, A. C. Rodrigues, Markestrat (Brazil)
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11:18 – 11:42
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Institutional Arrangements for Agricultural Supply and Land Access By Processors in the Bioenergy Productive Chain in Brazil Antonio Carlos Lima Nogueira*, Agrilogus Consultoria Empresarial (Brazil)
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11:42 – 12:06 |
Coffee Consumption by Generation Z: An Exploratory Multiple Correspondence Analysis Jaim José da Silva Junior, E. Presotto, M. I. Rodrigues, University of Brasília (Brazil)
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12:06 – 12:30 | Simplifying the Coffee Value Chain by Connecting the Producer to the Consumer: The Case of Veroo Café Leticia Martinez*, Harven Agribusiness School; M. F. Neves, M. B. Carísio, University of São Paulo (Brazil) |
Session 1G | Social Capital and Inclusion | Room: SLC | Moderator: Hernán Palau |
10:30 – 10:54 | Social Capital as a Driver of Competitiveness in the Citrus Sector: A Comparative Analysis Between Entre Ríos and Corrientes Fernando A. Mogni*, S. Senesi, H. Palau, M. Villani, University of Buenos Aires (Argentina) |
10:54 – 11:18 | Socioeconomic Factors Influencing Participation in the Production and Value Addition Activities of Indigenous Leafy Vegetables: Lessons from Rural Home Garden Farmers in Alfred Nzo District, South Africa Anele Mayekiso*, A. Khoza, L. Gwala, N. V. Bontsa-Tafeni, University of Fort Hare (South Africa) |
11:42 – 12:06 | Market Power and Quasi-Rent Capture in the Dairy Agribusiness Subsystem of Lambayeque, Peru Hernán Palau*, J. C. D. Cubas, S. Senesi, University of Buenos Aires (Argentina) |
12:06 – 12:30 | Evidences of Plural Forms of Governance on Cattle Beef Retail Companies in Argentina Hernán Palau*, M. Trachta, S. Senesi, University of Buenos Aires (Argentina) |
Session 1H | Agribusiness Sustainability | Room: Atvos | Moderator: Tássia Gerbasi |
10:30 – 10:54 | Brazil’s Path to Sustainable Dairy: A Comparative Institutional Analysis of Organic and Low-Carbon Milk Production Renan Rosolem Machado*, University of São Paulo; V. L. dos S. Silva, P. S. B. Schnaider, University of São Paulo; M. de M. B. Vinholis, Brazilian Agricultural Research Corporation-EMBRAPA (Brazil) |
10:54 – 11:18 | FERTBEM: A Sustainable Idea to Do Good Tássia Gerbasi, Harven Agribusiness School; L. Claudino, L. C. Leite, Markestrat; L. S. Prado, Markestrat and Harven Agribusiness School (Brazil) |
11:18 – 11:42 | Case Study Nugali Chocolates: Bean To Bar Sustainability Clarice Zimmermann, R. S. Machado, F. C. de A. Saraiva, B. N. Rossi, Higher School of Advertising and Marketing–ESPM (Brazil) |
11:42 – 12:06 | Modelling the Determinants of Maize Irrigators’ Intention to Adopt Water-Saving Technology in South Africa Markus Monteiro, Y. T. Bahta, H. Jordaan, University of the Free State (South Africa) |
Session 1I | Agribusiness Sustainability | Room: Carmeuse | Moderator: Attawan Guerino Locatel Suela |
10:30 – 10:54 |
Computable General Equilibrium Model for Analysis of the Payment for Environmental Services in the Brazilian Cerrado Attawan Guerino Locatel Suela*, State University of Santa Cruz; C. Z. De Lima, FGV Agro; R. Wolf, Center for Global Trade Analysis; I. M. Trotter, Federal University of Viçosa (Brazil)
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10:54 – 11:18 |
Sustainable Agribusiness Through Education: Lessons from Brazilian’s Crop Protection Containers Reverse Logistics Marilene Iamauti*, M. Okamura, G. Peixoto, F. Cardozo, National Institute for Processing Empty Packages – INPEV (Brazil)
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11:18 – 11:42 |
Sustainable Innovation in Pet Food Supply Chain: Pet Owners Preference and Purchase Likelihood of Insect Protein Based Pet Food Lonnie Hobbs, A. Bimonte, A. Shanoyan, Kansas State University (USA)
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11:42 – 12:06 |
Leveraging Value Chain Governance for Regenerative Agriculture: Enhancing Sustainability and Climate Resilience in Pakistan’s Potato Industry Hafiz Azhar Rasool*, Namal University, Mianwali (Pakistan), University of Florida (USA), University of Agriculture, Faisalabad (Pakistan); H. Badar, University of Agriculture, Faisalabad (Pakistan); T. D. Blare, University of Florida (USA), International Potato Center (Ecuador); A. Ghafoor, University of Agriculture, Faisalabad (Pakistan)
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12:30 – 14:00 | Lunch |
13:00 – 16:00 | Student Case Competition Presentation to Judges | Rooms: SLC, Atvos, Carmeuse |
14:00 – 16:00 | Session 2 |
Session 2A | Innovation in Agribusiness | Room: Ourofino | Moderator: Leoncio Fernández Jerí |
14:00 – 14:24 | Transparency and Organizational Structure in Digitainable Agri-Food Supply Chain Networks Verena Otter*, Wageningen University (Netherlands) |
14:24 – 14:48 | Scaling and Sustaining Digital Agricultural Services in Nigeria: Opportunities and Challenges Edward Mabaya*, J. B. Babadara, Cornell University (USA) |
14:48 – 15:12
| Perú: Innovation in Agribusiness with Blueberries Leoncio Fernández Jeri*, National Agrarian University (Peru) |
15:12 – 15:36 | Water That Nourishes: The Impact of Rainwater Cisterns on Food Consumption in Brazil’s Semi-Arid Region Caroline de Deus*, M. M. da Costa Silva, Federal University of Viçosa (Brazil) |
15:36 – 16:00 | Value Matrix: A Methodology to Guide the Modernization of Wholesale Food Markets Altivo Cunha*, FAO - Food and Agriculture Organization of the United Nations and FIA Business School; C. B. Mourad, N. de B. Alcantara, L. A. M. de Castro, FIA Business School (Brazil) |
Session 2B | Food Security & Consumer Markets | Room: Massey Ferguson | Moderator: Hayk Khachatryan |
14:00 – 14:24 | Local Branding and Consumer Behavior: Insights from Florida’s Blueberry Market Hayk Khachatryan*, Y. Jeon, B. Kassas, L. House, University of Florida; X. Wei, University of Maryland-Extension; R. Nayga, Texas A&M University (USA) |
14:48 – 15:12
| The Impact of Socioeconomic Factors on Meat Consumption: A Panel Regression Approach for Data from 180 Countries Otávio Celidonio*, D. Maciel, Federal University of Mato Grosso (Brazil) |
15:12 – 15:36
| Navigating Food Insecurity and Rising Costs: Assessing Food Affordability and Dietary Trends Among Canadian Young Adults Sadaf Molalei*, University of Guelph (Canada) |
Session 2C | Food Waste | Room: Minerva Foods | Moderator: Ana Luiza Camargo Cunha |
14:00 – 14:24 | Food Waste Scenario of Midwest Brazilian Families Izabella Gomes Escobar*, Y. Casagranda, A. F. Razuk, L. L. E. Dias, K. F. de Oliveira, Federal University of Mato Grosso do Sul (Brazil) |
14:24 – 14:48 | A Systematic Literature Review of Corporate Practices of the Food Industry to Prevent and Mitigate Food Waste and Food Loss Ana Luiza Cunha*, V. L. Silva, University of São Paulo; B. L. Avelhan, José Luiz Egydio Setúbal Foundation; D. Barbiani, L. D. Lacerda, G. Pigatto, Unisinos; G. Santini, São Paulo State University (Brazil) |
15:12 – 15:36 | Measuring and Managing Surplus Food, Food Waste and Discards. Data from the Italian Food Transformation Industry Giulia Valentini*, N. Randellini, G. Scotti, P. Garrone, Polytechnic University of Milan (Italy) |
15:36 – 16:00
| Food Loss and Waste and Corporate Social Responsibility: An Integrative Framework Luciana Florencio De Almeida*, A. S. Silva, T. V. R. Rodrigues, Higher School of Advertising and Marketing (Brazil) |
Session 2D | Empowering People in Agribusiness | Room: São Martinho | Moderator: Mariano Villani |
14:00 – 14:24 | Leveraging Innovation to Combat Salinization in Argentina: A Bilateral Collaboration for Climate-Smart Agriculture Nacho Elena*, S. Senesi, D. Rotili, M. Villani, F. Mogni, University of Buenos Aires (Argentina) |
14:24 – 14:48 | Determinants Influencing Women’s Involvement in Cassava Production in South Africa: Climate Change Adaptation and Mitigation Strategies in Agrifood Systems Walter Shiba*, S. Molepo, B. Dube, National Agricultural Marketing Council (South Africa) |
14:48 – 15:12 | Dombe 4.0 Project – The Impact of Family Farming on the Global Economy: The Case of Angola Susana Falcão*, Fondation Ondjyla (Portugal); J. M. Wanassi, SEIVA - Association for Agribusiness and Entrepreneurship (Angola); B. Piazzardi, Austral University (Argentina) |
15:12 – 15:36 | The Value of Student Experiential Learning Gregory A. Baker*, Santa Clara University (USA) |
Session 2E | Institutional Innovations & Value Chains | Room: Sistema OCESP | Moderator: Julio Cortarelli |
14:00 – 14:24 | Do Trade Agreements and Historical Relationships Enhance Spice Trade? Ram N Acharya*, New Mexico State University; K. Timsina, Nepal Agricultural Research Council (Nepal) |
14:24 – 14:48 | Feasibility of Wheat Self-Sufficiency in Brazil in the Short and Medium Term: Implications for Argentina’s Wheat Agribusiness System Hernán Palau*, D. Puppi, S. Morena, S. Senesi, University of Buenos Aires (Argentina) |
14:48 – 15:12 | Trade or Trap? The Impact of EU Trade Policies on South Africa’s Agri-Food Exports Melissa Van Der Merwe*, Stellenbosch University; I. Zdráhal, F. Lategan, Mendel University in Brno (South Africa) |
15:12 – 15:36 | Chinese Import Demand Analysis for U.S. Sorghum: Considering Macroeconomic Variables Lal Khan Almas*, T. Islam, B. Guerrero, West Texas A&M University (USA); G. Kibria, F. Dewan, Noakhali Science and Technology University (Bangladesh) |
15:36 – 16:00 | Analyzing the Competitiveness of Food and Beverage Industries Using Porter’s Diamond Framework: The Case of Iran Sayed Saghaian*, University of Kentucky (USA); H. Mohammadi, S. Eydizadeh, H. Mirzaei, E. AzamRahmati, M. A. Galougahi, Ferdowsi University of Mashhad (Iran) |
Session 2F | Risks & Resilience in Agriculture | Room: AMAGGI | Moderator: Joana Colussi |
14:00 – 14:24 | Determinants of Livelihood Strategies Among Informal Food Traders in the Post-Covid-19 Pandemic Context: A South African Case Study Mapula Hilda Lefophane*, M. Morwatshehla, University of Limpopo (South Africa) |
14:24 – 14:48 | Profitability of On-Farm Cold Storage in the New Mexico Pecan Industry Alexander Wilson*, J. Lillywhite, A. Martinez, New Mexico State University; Farm Services Agency (USA) |
14:48 – 15:12 | ABC Plan: An Analysis of Rural Credit for Climate Change Mitigation in Brazilian Agricultural Production Ana Maria Raab Forastieri Piccino*, M. Boteon, M. M. Oliveira, University of São Paulo (Brazil) |
15:12 – 15:36 | Economic-Wide Impact of Livestock Theft in South Africa Willem Abraham Lombard*, H. N. van Niekerk, University of the Free State; Y. T. Bahta, W. Clack, University of South Africa (South Africa) |
15:36 – 16:00 | Risks in Agricultural Production: Insights from Farmers in the United States, Brazil and Argentina S. Cabrini, National Institute of Agricultural Technology and National University of Northwestern Buenos Aires (Argentina); Joana Colussi*, G. Schnitkey, S. Irwin, University of Illinois Urbana-Champaign (USA) |
After 16:00 | Coffee & Networking |
POSTER SHOWCASE Empowering Sustainability: The Role of Local Governments in Advancing Innovation in Short Food Supply Chains M. Raftowicz, M. Kachniarz, Wrocław University of Environmental and Life Sciences (Poland) Transforming Rural Areas Through Short Food Supply Chains: A Case Study from Poland M. Raftowicz, M. Kachniarz, Wrocław University of Environmental and Life Sciences (Poland) Analysis of the Variability of Productivity and Post‑Harvest Loss of Grains in Brazil Under Conditions of Climatic Uncertainty and the Impact on Adjacent Sectors Considering the Perspective of the Input‑Output Matrix E. Botti Abbade, Federal University of Santa Maria; E. Talamini, Federal University of Rio Grande do Sul (Brazil) Social Sustainability in Family Fish Farming F. R. C. Caldas, J. R. C. Mauad, C. F. Ruviaro, Federal University of Grande Dourados (Brazil) Unveiling the Determinants Behind Food Retailers’ Circular Economy Choices: A Framework Based on Institutional Pressure and Transaction Cost Economics G. Valentini, A. Rizzuni, P. Garrone, Politecnico Milano (Italy) Rising Meat Protein Consumption in South Korea: Implications for Fruit and Vegetable Farmers J. Moon, K. Kim, M. Seo, H. Eom, Seoul National University (Republic of Korea) Applying the Water‑Energy‑Food Nexus to Sustainable Development in Brazil H. C. Vieira, A. F. Silva, Federal University of Goiás; S. Schneider, Federal University of Rio Grande do Sul (Brazil) Private debt bonds in Brazilian agribusiness: Descriptive analysis of CPRs J. J. da S. Junior, E. Assis, University of Brasilia (Brazil) |
18:30 – 22:30 | Quiz Night at Kauai Botânico, Avenida Portugal, 2670. Jardim São Luiz. Ribeirão Preto The IFAMA Young Board invites you to a lively Quiz Bowl at a local eatery for an evening of friendly competition, laughter, and connection. Test your agribusiness knowledge, learn from others, and make new friends in a relaxed atmosphere. While the event is geared toward students and young professionals, all are welcome. Admission includes Brazilian bar food and non-alcoholic drinks. Transportation to the venue from the Tryp Hotel or Harven is available on Uber. More details are available on the conference app. This is a FUN night you won’t want to miss! |
TUESDAY, 24–JUNE |
Bus Transport from Hotels to Symposium Site Where: Buses will pick up from Ibis (connected to the Multiplan Mall) and TRYP by Wyndham. If you are at Ibis, the bus will be outside of the mall complex in the driveway. A staff person will be onsite to direct you. At TRYP, the bus will be just outside the hotel entrance. When: You may board the buses at 7:15am for a 7:30 departure, or at 8:00am for an 8:15 departure. |
8:30 – 9:30 | Keynote 2: Agro Ecosystem: Innovation and Cooperation Driving Sustainability and Growth This keynote explores how innovation and cross-sector cooperation are transforming the agro ecosystem. Experts from PwC Brazil share insights on sustainable growth, AgTech, and the future of food and agriculture. |
| Dirceu Ferreira Junior (BRAZIL) has more than 30 years of experience in agribusiness—including leadership roles at Syngenta, Bayer, and now as AgTech Innovation Partner at PwC Brazil. He brings deep cross-functional expertise in business development, open innovation, and transformational strategy. He and other colleagues from PwC will deliver the Tuesday morning keynote at the Academic Symposium on June 24, launching day two of groundbreaking research from around the globe shaping the future of food, agriculture, and sustainability. |
| Fabio Pereira (BRAZIL) has over two decades of agribusiness leadership. He serves as Director of PwC’s Agribusiness Center of Excellence and is a key player in Brazil’s AgTech Innovation Hub. His expertise spans strategy, sustainability, innovation, and entrepreneurship—guiding transformative projects in market expansion, M&A, drone ecosystems, and resilient supply chains. An Agronomic Engineer with international research experience, Fabio is currently representing Brazil in the Nuffield International Farming Network’s Global Agribusiness Research Program, focusing on climate risk management and resilience. |
| Gabriela Geraldi (BRAZIL) is an animal scientist with a master's degree in animal production, specializing in agricultural innovation. She is an innovation and strategic connections specialist at the PwC Agtech Innovation Hub, leading initiatives that integrate startups, companies, and research institutions to advance agribusiness technologies. She also curates events, open innovation programs, and stakeholder engagement to accelerate industry transformation. |
9:30 – 10:00 | Coffee Break |
10:00 – 12:00 | Session 3 |
Session 3A | Digital Transformation in Agribusiness | Room: Ourofino | Moderator: Ana Luiza Camargo Mascarin Cunha |
10:00 – 10:24 | Market Resilience and Diversity in Fresh Produce Markets Lindikaya W. Myeki*, North West University (South Africa) |
10:24 – 10:48 | Strategic Capacity and Challenges in the Development of Applications (APPS) for Decision-Making in Livestock: Case Studies Ana Luiza Camargo Mascarin Cunha*, V. L. Silva, University of São Paulo; M. de M. B. Vinholis, Brazilian Agricultural Research Corporation (Embrapa); C. F. da Cunha, State University of Campinas (Brazil) |
10:48 – 11:12 | Proposing a Theoretical Framework to Analyze Purchase Decisions Involving Technology Adoption Jaci Wentz*, G. Signorini, The Ohio State University (USA) |
11:12 – 11:36 | Western Australian Grain Growers’ Views and Perceptions on Adopting Traceability Systems for Reporting Sustainability Credentials Emanuel Gómez*, M. Burton, A. Mugera, R. Kingwell, University of Western Australia (Australia) |
11:36 – 12:00 | Globe Tractors: Cannibalization of New Agricultural Equipment Sales During Volatile Market Conditions Miriam Deitz*, T. Malone*, A. Olusanya, C. Tetzlaff, C. Fiechter, Purdue University (USA) |
Session 3B | Agribusiness Sustainability | Room: Massey Ferguson | Moderator: Ricardo Bernardes de Barros Campo |
10:00 – 10:24 | Cachaça Sôzé: An Example of Sustainable Innovation in the Global Market Julia Cavalheri Tittoto*, M. F. Neves, L. F. Martinez, G. F. C. Duarte, Harven Agribusiness School (Brazil) |
10:24 – 10:48 | Commitment to Sustainability or Marketing Strategy to Increase Profits? A Preliminary Analysis of Startup Practices in Argentina’s Ag Tech Sector Ana Inés Navarro*, J. Camusso, J. C. Varvello, J. Arraigada, Austral University (Argentina) |
10:48 – 11:12 | Innovations in Agriculture and Sustainability: Transforming Agribusiness Through Regenerative Practices Maira Neto Zampiér Farias De Souza*, L. Garcia, AgriforLife; E. M. Campos, F. De M. Maia, Grupo Casa Bugre; C. V. Da S. Rodrigues, M. Rodrigues, Krilltech (Brazil) |
11:12 – 11:36 |
What Makes Dairy Farms More Sustainable? Economic, Demographic, and Sociological Determinants of Utilizing Sustainable Practices in Wisconsin Shaheer Burney*, M. Zillges, University of Wisconsin - River Falls; M. M. Bell, P. D. Lowe, R. Gurney, University of Wisconsin – Madison (USA)
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11:36 – 12:00 | The Contribution of New Technologies to Food Traceability Ricardo Bernardes de Barros Campo*, C. E. de F. Vian, PECEGE (Brazil) |
Session 3C | Innovative Technologies | Room: Minerva Foods | Moderator: Jaim José Da Silva Junior |
10:00 – 10:24 | The Use of Microalgae in Bioinputs: Innovations and Opportunities for Smart Agriculture Natalia Moreno Viana*, J. J. Da Silva Jr., University of Brasilia; R. F. Souza, Federal University of Mato Grosso (Brazil) |
10:24 – 10:48 | Evaluation of Gene Edited Breeding Costs for Crop Projects Roberto Feeney*, Austral University (Argentina) |
10:48 – 11:12 |
Benefits and Challenges of Adopting Bioinputs in the Brazilian Fruit and Vegetable Sector Lucas De Mora Bezerra*, M. G. Barbieri, M. Boteon, University of São Paulo (Brazil)
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11:12 – 11:36 | ValueMart’s Dilemma: Procurement Strategies for its Fluid Milk Product Line Marshall Perkins*, T. Malone, B. Hamer, K. Forster, C. Fiechter, Purdue University (USA) |
Session 3D | Food Security & Policy Implications | Room: São Martinho | Moderator: Mzuyanda Christian |
10:00 – 10:24 | Use Of Expert Opinion To Develop Phytophthora Blight Index: An Exploratory Approach Ankita Khatiwada*, Ram Acharya, New Mexico State University (USA) |
10:24 – 10:48 | Monitoring Land Use: A Framework for Evaluating Production, Environmental, and Socio-Economic Outcomes Tracy Bradfield*, Z. Turk, T. Hennessy, University College Cork; C. Buckley, E. Dillon, Teagasc (Ireland) |
10:48 – 11:12 |
Empowering Connections: An Analysis of Women’s Networks in Brazilian Agribusiness Camila Benatti Mourad*, C. L. R. De Vita, L. A. M. de Castro, Institute of Management Foundation-FIA; R. S. Menezes, Federal University of Viçosa (Brazil)
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Session 3E | Consumer Markets & Preferences | Room: Sistema OCESP | Moderator: Ricardo Cerveira |
10:00 – 10:24 | Consumers of Organic Products in Brazil: Characteristics of a Retail Consumption Pattern Ricardo Cerveira*, C. F. Da Cunha, University of Campinas (Brazil) |
10:24 – 10:48 | Consumer Preference of Dual-Fortified Lentil Packaging in Bangladesh Eric Micheels*, R. Podder, A. Vandenberg, University of Saskatchewan (Canada); F. Md Yunus, Dalhausie University (Canada); M. Muhit, University of South Asia (Pakistan); I. Jahan, M. H. Al Imam, CSF Global (Bangladesh) |
10:48 – 11:12 | Geographical Indication of Alta Mogiana: Attributes That Impact the Purchasing Decision Rubmara Ketzer Oliveira*, W. De C. Nunes, S. E. E. Bernardo, E. E. Spers, University of São Paulo (Brazil) |
11:12 – 11:36 | Inside the Minds (and Wallets) of Oat Milk Enthusiasts: Consumer Motivations, Preferences, and Price Sensitivity Juliano Marques*, A. Torres, F. Marques, K. Pivaral, Purdue University (USA) |
11:36 – 12:00 | Discrepancies Between Preferences and Purchases in the Pet Food Industry: Implications for Agribusiness Strategy Elaheh Rabiee*, A. Shanoyan, L. Hobbs, Jr., Kansas State University (USA) |
Session 3F | Agricultural Manufacturing Opportunities | Room: AMAGGI | Moderator: Julio Cortarelli |
10:00 – 10:24 | Use Of Expert Opinion To Develop Phytophthora Blight Index: An Exploratory Approach Ankita Khatiwada*, Ram Acharya, New Mexico State University (USA) |
10:24 – 10:48 | Monitoring Land Use: A Framework for Evaluating Production, Environmental, and Socio-Economic Outcomes Tracy Bradfield*, Z. Turk, T. Hennessy, University College Cork; C. Buckley, E. Dillon, Teagasc (Ireland) |
10:48 – 11:12 | Empowering Connections: An Analysis of Women’s Networks in Brazilian Agribusiness Camila Benatti Mourad*, C. L. R. De Vita, L. A. M. de Castro, Institute of Management Foundation-FIA; R. S. Menezes, Federal University of Viçosa (Brazil) |
11:12 – 11:36 | Quantifying Popular Discussion of ESG in Online Media, Comparing the USA to the UK Mario Ortez Amador*, Virginia Tech; N. Widmar, M. Smith, Purdue University (USA) |
Concurrent | Special Session 1 | Room: Carmeuse |
10:00 – 10:55 | Case Study Methods Workshop Pedagogical strategies in agribusiness focus on active, student-centered learning approaches that integrate practical experience with theoretical knowledge. The case method teaching approach is a key pedagogical strategy. This active learning tool helps participants assess, analyze, and make decisions about complex business issues. Cases are utilized to effectively facilitate knowledge transfer and problem-solving when used in a classroom or business setting. Analyzing real-life scenarios in the agribusiness industry helps students develop analytical and decision-making skills This popular session features a Roundtable discussion on writing and teaching case studies. Whether you are looking for new pedagogical strategies or curious about how to share or teach others, you will find this session useful. |
11:00 – 12:00 | How to get your research published in the International Food and Agribusiness Management Review (IFAMR) This popular session answers all newcomers questions about how to structure your research so that it contains the components of high-quality, scholarly work and how to properly prepare the manuscript for the peer review process. Other IFAMR Managing Editors will also join the session to bring different perspectives. |
Concurrent Workshops | Special Session 2 | Room: Anfiteatro Citricultura |
10:00 – 10:55 | Innovation in Agriculture and Sustainability: The Campo Limpo System Success Model Marcelo Okamura, inpEV CEO |
11:00 – 12:00 | Farmdoc Academy: Bridging Academic Knowledge and Practice in Global Agribusiness Joana Colussi, Meredith Blumthal, Nick Paulson
Discover how Farmdoc Academy builds on 25 years of trusted insights from the University of Illinois to deliver practical, research-based education for agribusiness professionals. This session highlights its global reach, evolving industry focus, and role in addressing today’s agribusiness challenges through accessible, applied learning. |
12:00 – 13:30 | Lunch |
13:30 – 15:30 | Session 4 |
Session 4A | Best Paper Finalists | Room: Ourofino | Moderator: Julio Cortarelli |
13:30 – 13:54 | Impacts of Mass Deportation of Undocumented Workers on the Broiler Supply Chain Stephen Devadoss*, Texas Tech University; J. Luckstead, Washington State University (USA) |
13:54 – 14:18 | Implicit Income Transfers Through Free School Meals: The Effects of PNAE on Household Food Security, Expenditure, and Diet Composition Maria Micheliana Da Costa Silva*, C. De Deus, Federal University of Viçosa (Brazil) |
14:18 – 14:42 | Straw Pellets as Innovative and Sustainable Substrate Alternative: A PLS-Analysis of German Biogas Plant Operator’s Acceptance Behaviour Soren Mohrmann, University of Göttingen (Germany); V. Otter*, Wageningen University (Netherlands) |
14:42 – 15:06 | Side-Selling in Mexican Coffee Cooperatives: Insights from Cooperative and Noncooperative Farmers Carlos Trejo Pech*, University of Tennessee, Knoxville (USA); R. Servin-Juarez, Postgraduate College, Córdoba (Mexico) |
Session 4B | Best Case Showcase | Room: Massey Ferguson |
13:30 – 14:10 | ABPA: The Strength of Brazilian Animal Protein Supply Chains Tássia Gerbassi*, Harven Agribusiness School; M. F. Neves, University of São Paulo and Harven Agribusiness School; F. R. Valerio, Harven Agribusiness School; B. P. Casagrande, A. Z. Pfann, University of São Paulo; P. J. F. Toledo, São Paulo State University (Brazil) DOWNLOAD & READ CASE ABPA represents Brazil's poultry, swine, and protein sectors, protecting its members interests while tackling regulatory changes, sector image promotion, and market fluctuations. ABPA president Ricardo Santin faces a critical challenge: what actions will maintain and expand Brazil's animal protein sectors in an increasingly competitive global environment? |
14:10 – 14:50 | Elytron Biotech: Artificial Intelligence for the Development of Biological Solutions Pablo Mac Clay*, A. Indart, Austral University (Argentina) Elytron is a science-based company founded in Argentina founded in 2020. The company offers solutions to accelerate the development of biological solutions for agriculture, combining artificial intelligence (AI) and biotechnology. The traditional mechanism to develop biologicals in agriculture involves trial-and-error testing to identify the most suitable microorganisms for solving a specific problem, resulting in a multiplication of linear trials. This costly and lengthy process can take 1.5 to 3 years. Elytron promises to optimize this process, lowering risk levels and reducing the time frame to less than six months. The case focuses on the challenges faced by the CEO of a young science-based venture. DOWNLOAD & READ CASE |
14:50 – 15:30
 | Automated Milking Systems: A Challenge and Opportunity for U.S. Midwest Dairy Farmers Luis Peña-Lévano*, L. Garcia-Covarrubias, University of California, Davis; S. Burney, University of Wisconsin-River Falls; J. Salfer, University of Minnesota; J. Clark, University of Florida; C. Escalante, University of Georgia (USA) This case study explores the adoption of Automated Milking Systems (AMS) at Pioneer Farm, a fictionalized but data-informed dairy operation located in the U.S. Midwest. It examines the economic, operational, and strategic implications of transitioning to AMS technology, addressing key topics such as labor management, financial feasibility, and sustainability. The case challenges students to analyze workforce shortages, volatile milk prices, and evolving consumer preferences for sustainable and ethically produced dairy products. DOWNLOAD & READ CASE |
Session 4C | Agribusiness Sustainability | Room: Minerva Foods | Moderator: Lucas Prado |
13:30 – 13:54 | A Critical Review of Sustainability Indicators for Agribusiness Dienice Bini*, C. E. de F.s Vian, University of São Paulo (Brazil) |
13:54 – 14:18 | Mió Café: How to Grow While Preserving Quality and Proximity? Lucas Sciencia Do Prado*, B. Mascarini, M. J. A. Pinto, R. F. Scare, São Paulo School of Business Administration, Harven Agribusiness School, Markestrat (Brazil) |
14:18 – 14:42 | Associating Climate Change Mitigation and Protein Security: The Case of Ireland Marie Merlo*, C. Buckley, T. Hennessy, J. O’Mahony, University College Cork (Ireland) |
14:42 – 15:06 | Correlating Household Food Waste Habits in Mato Grosso Do Sul Leonardo Porfirio Santos*, Y. Casagranda, A. B. C. de Lima, R. C. da Silva, G. A. Mascarenhas, P. L. P. da Silva, Federal University of Mato Grosso do Sul (Brazil) |
15:06 – 15:30 | Exploring the Sustainability Impacts of Agricultural Robots Across the Supply Chain: Insights from a Multi-Actor Approach Eleonora Catellani*, F. Ciccullo, Polytechnic University of Milan (Italy) |
Session 4D | Farmers Empowerment & Rural Development | Room: São Martinho | Moderator: Amanda Ferreira Guimarães |
13:30 – 13:54 | Plural Governance Strategies in Corn Bioethanol in Argentina: Adaptation and Resilience in the Face of Uncertainty and Asset Specificity Hernán Palau*, M. G. Pérez, S. Senesi, University of Buenos Aires (Argentina) |
13:54 – 14:18 | Governing Specialty Coffee Value Chain Down The River: From Formal Mechanisms To Relational Contracts Among European Downstream Agents Amanda Ferreira Guimarães*, S. M. de A. Schiavi, State University of Maringá (Brazil); J. A. Pereira, Federal University of Mato Grosso do Sul (Brazil); M. Bouroullec-Machado, University of Toulouse (France) |
14:18 – 14:42 | Contractual Arrangements as a Driver for Transforming Sectoral: The Case of the Dairy Sector in France Amanda Ferreira Guimarães*, State University of Maringá (Brazil); M. Dervillé, M. Bouroullec-Machado, M. Magrini, University of Toulouse (France) |
14:42 – 15:06 |
Redefining Cocoa Farming: Schmidt Agricola’s Journey to Modern Cocoa Cultivation Arthur Rossi Alvares Cruz*, University of São Paulo; M. F. Neves, University of São Paulo and Harven Agribusiness School; F. de S. Meirelles, F. de C. Kolya, E. D. Gianetti, University of São Paulo (Brazil)
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15:06 – 15:30 |
Implementing Regenerative Agriculture: Main Challenges Beatriz Papa Casagrande*, University of São Paulo; M. F. Neves, University of São Paulo and Harven Agribusiness School (Brazil)
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Session 4E | Institutional Innovations & Value Chains | Room: Sistema OCESP | Moderator: Gustavo Stevanin De Souza |
13:30 – 13:54 | Coplana: Growth Challenges and Improvement of Global Positioning for Agroindustrial Cooperative in the Peanut Chain Vinicius Cambauva*, R. Z. R. Bartholo, G. S. de Alcantara, Harven Agribusiness School; M. F. Neves, University of São Paulo and Harven Agribusiness School (Brazil) |
13:54 – 14:18
| The Profile of Young Salespeople in Agriculture Gustavo Stevanin De Souza*, M. Keshavarz, S. Downey, Purdue University (USA) |
14:18 – 14:42 | Moolec Case Roberto Feeney*, Austral University (Argentina) |
14:42 – 15:06 | Reverse Logistics: Case Study of Ourofino Agrociência and Animal Health Henrique Tega Rossetti*, H. D. Delboni, M. E. R. Bosquetti, L. Borges, F. C. Braga, Harven Agribusiness School (Brazil) |
15:06 – 15:30 | Organizational Adaptation from the Emergence of Beef Export Quota 481 in Argentina Hernán Palau*, M. Á. Otero, S. Senesi, University of Buenos Aires (Argentina) |
Session 4F | Agribusiness Consumers & Strategy | Room: AMAGGI | Moderator: Vitor Marques |
13:30 – 13:54 | The Quality Cues of Raw Beef and Consumer Visual Attention Sarah Ellen Eduardo Bernardo*, E. E. Spers, R. K. Oliveira, Luiz de Queiroz College of Agriculture, University of São Paulo; H. M. R. da Silva, São Paulo State University (Brazil) |
13:54 – 14:18 | A Framework Proposal for Strategic Planning and Management for Agribusiness Startups Vitor Marques*, M. F. Neves, Harven Agribusiness School (Brazil) |
14:18 – 14:42 | The Role of Overweight and Obesity in the Metabolic Food Waste in Peru Eduardo Botti Abbade*, National University of Moquegua (Peru), Federal University of Santa Maria (Brazil); G. Pumi, Federal University of Rio Grande do Sul (Brazil) |
15:05 – 15:30 | Mesoinstitutions and the Transition to Sustainable Food Systems: An Exploratory Analysis of the ‘Nerópolis Without Food Waste’ Program Ana Lídia De Souza Pelais*, Rede All4Food; V. L. Silva, University of São Paulo and Rede All4Food (Brazil) |
Concurrent Workshops | Special Session 3 | Room: Anfiteatro Citricultura |
13:30 – 14:30 |
Building Resilient Food Systems and Supply Chains in Fragile Economies: Navigating Crises and Enhancing Adaptive Capacities
Shahriar Kibriya, Texas A&M University (USA), IFAMR Manageing Editor Fragile economies are confronted by acute and often overlapping challenges in safeguarding food security for their populations. These environments are typically characterized by socio-political instability, active conflict or post-conflict aftermath, weak governance, severely limited infrastructure, pervasive market inefficiencies, and extreme vulnerability to climate change and global economic shocks. To fostering resilience within food systems and their constituent supply chains is paramount for survival, recovery, and preventing deeper humanitarian crises. Resilience here refers specifically to the capacity of food systems and agribusinesses in fragile settings to anticipate, absorb, adapt to, and transform in the face of diverse and often profound shocks and stressors, while striving to maintain essential functions and ensure continued food availability, access, and utilization for vulnerable populations. |
15:30 – 16:00 | Coffee & Networking POSTER SHOWCASE |
16:00 – 17:00 | Keynote: Bridging Academic Findings with Agribusiness Needs IFAMA World Conferences bring together industry and academia, with two days focusing on academia (Symposium) and two days focusing on industry (Global Business Forum). This Bridge session unites both approaches to agribusiness as we move toward the industry portion of our program. This session examines the practical mechanisms, strategic partnerships, and policy frameworks needed to accelerate the journey from the academic bench to agribusiness success. Dr. Brenes will explore how scientific discoveries can be transformed into profitable, scalable agribusiness solutions. |
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Esteban R. Brenes (COSTA RICA) is a professor of Strategy and Agribusiness at INCAE Business School, Dr. Brenes brings a rare blend of academic excellence, public service, and private sector experience to the conversation. He has served as Costa Rica’s Secretary of Agriculture and Livestock and Secretary of Science and Technology, helping shape national policy at the intersection of innovation and food systems. As Founder and President of BAC & Associates, a strategic consulting firm, he continues to advise companies on growth, governance, and transformation across Latin America. Dr. Brenes will moderate the expert session, “Biotechnology: Pioneering Innovation and Sustainability,” a timely and essential conversation on how biotech can drive both resilience and competitiveness in global agribusiness.17:00 – 20:00 | Welcome Reception – Festa Junina |